Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!
When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.
Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.
The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.
How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
Body Fit Training (BFT) Financial Data
The following financial information was provided by Body Fit Training (BFT) to give you more information about the costs associated with a Body Fit Training (BFT) opportunity
Minimum Investment
£80,000
Total Investment Required
£150,000
Flexing the future: BFT’s global conference shapes what’s next
BFT International, the world’s fastest-growing fitness franchise, hosted its 2025 global conference last week, bringing together franchisees, industry experts and key partners for an action-packed event focused on growth, innovation and the BFT community.
The conference, running from 27-31 March, in Cairns, Australia, focused on equipping the network with the tools to drive success in an evolving fitness market. Attendees also celebrated the network’s achievements at the prestigious BFT International awards, recognising the best studios, coaches and franchise partners from around the world.
Reflecting on the success of the conference, BFT Founder Cameron Falloon shared his enthusiasm: “Bringing the BFT community together each year is incredibly important – it’s a powerful reminder of the global community we’ve built through our passion for fitness. Seeing franchise owners come together from all corners of the world fills me with immense pride. Every year, we share successes and challenge stories, exchange ideas, and push ourselves to new heights, all while reinforcing our mission to make fitness accessible and empowering for everyone.”
The conference featured an impressive lineup of speakers, insightful panel discussions and hands-on workshops designed to support BFT International's franchise network in achieving long-term success. Some key highlights included:
- Expert insights – sessions led by industry leaders, including Petar Lackovic, director of The Sales Institute of Australia and BFT’s APAC CEO, David Aitchison, who delivered a comprehensive year-in-review. Cameron Falloon also took to the stage to discuss business growth and international expansion.
- Breakout sessions – interactive workshops focused on leadership, operational excellence and franchise success strategies, with top-performing franchisees sharing their experiences and best practices.
- Community building – the event provided a platform for franchisees to connect, exchange ideas and collaborate on future opportunities.
- Awards night – a highlight of the annual conference, the prestigious BFT International awards celebrated outstanding success across the network, with accolades such as Studio of the Year, Coach of the Year and Best First-Year Studio.
Jason Clark, franchise sales director for BFT International, reflected on the impact of the event and the strong UK presence among attendees. “It was fantastic to see all of our UK network come together for this year’s conference. The energy, the enthusiasm and dedication to grow were truly inspiring.”
There was success a plenty for the UK network on the awards night, with BFT Hackney taking home the 2024 Europe Studio of the Year, with BFT Battersea and BFT Leicester placing second and third respectively.
Closing the event, Cameron Falloon expressed his gratitude and shared his optimism for the future. “This conference is a reminder of what makes BFT so special – our people, our passion and a shared commitment to excellence.
“The insights, strategies and connections made here will shape the future of our network. I can’t wait to see how our franchisees take these learnings forward, driving them to even greater success in the years ahead.”
As BFT looks to the future, the focus remains on fostering innovation, strengthening franchisee support and reinforcing the strong sense of community that defines the brand. With new opportunities on the horizon, BFT is excited to continue empowering its network to set new benchmarks in the fitness industry.
Available Locations:
Opportunties available across the UK
Business Type:
Franchise
Minimum Investment:
£80,000
Financing Assistance
3rd Party