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Body Fit Training (BFT)

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Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.

BFT: Different, Better

Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!

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When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…

Different, Better for members:
  • Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
  • All sessions overseen by accredited coaches in a dynamic group environment
  • High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
  • Great value for money as this is as close as you can get to personal training without the price tag
  • Unlimited access to any studio with one membership and no lock-in contract.

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Different, Better for franchisees and their teams:
  • Bigger, better, fairer territories than elsewhere in the industry
  • Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
  • Our evolution of fitness programming at HQ ensures members stay engaged and excited
  • Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
  • Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
  • The best equipment on the market that is reliable and significantly enhances your offering
  • Pre-launch guidance and proven activity to secure memberships prior to your grand opening
  • Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
  • Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.

The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
  • Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
  • On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
“2024 is going to be even better and bigger for BFT. Our aim is to have solid results again, fueling optimism about the trajectory of the health and fitness industry. We will continue to carve a healthy slice out of this growing market as it continues to be a key priority for many people. With 700 franchises sold to date, we’re looking to see significant growth and interest in our brand and will carry on delivering a need in the marketplace that is a welcoming, inclusive, motivating, and a safe space for both franchisees and their members.” - CAMERON FALLOON. FOUNDER OF BFT

A little bit more about BFT

Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.

Our 3 core pillars are:
  • Develop a training model akin to that afforded to elite athletes, for everyone
  • Develop a business system to provide opportunities for passionate people to stay in our industry
  • Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
In your own studio, you will deliver programs to members that are specifically designed to burn fat, build muscle and get members results. Our huge variety of 14 class types is carefully curated in a scientific and progressive nature based on the power of 3. The training involves each week activating 3 muscle fibre types, working through 3 planes of movement and stressing 3 energy systems. Sessions are also measured to ensure optimum results, utilising the most innovative technology within the industry.

Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.

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I’m beyond excited to bring BFT and its world-class training programming and coaching to the UK. After years in the Australian fitness market, I’ve seen the growth and success of the BFT franchise network and am now honoured to have the opportunity to launch BFT in London, Battersea. BFT have built an incredible brand, systems and community that is second to none so that franchisees experience success when they join the network.

The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.

As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA

Could you be a BFT franchisee?

We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.

If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.

Hear from BFT's first UK franchisee...

“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.

We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.

To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!

The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER

More on our Training and Support for Franchisees

Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.

Other training and support available to you includes:
  • Franchisee platform with access to manuals, standards and global best practice
  • Marketing collateral and support
  • Website presence and regular updates
  • Ongoing bespoke training and education for your personal trainers
  • BFT apps and tech support
  • Access to partnerships such as HYROX.

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How much does a BFT franchise cost?

For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).

Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.

Enquire now to find out more.


To learn more about this incredible franchise opportunity, simply click below for further information:

Body Fit Training (BFT) Financial Data
The following financial information was provided by Body Fit Training (BFT) to give you more information about the costs associated with a Body Fit Training (BFT) opportunity
Minimum Investment
Total Investment Required

New year, new habits : A ‘workout’ plan to build and maintain a successful fitness franchise

With the two most common new year resolutions being to do more exercise and to lose weight1, now is the time to ‘workout’ how to build and maintain a fitness franchise to ensure sustained and scalable long-term growth.

The fitness, wellness and health sector is rapidly growing with great potential globally. Despite having been hit hard by the pandemic and forced to adapt to survive, fitness franchise businesses have demonstrated how they are both robust and thriving. However, as the fitness industry grows, so too does the competition, and for a franchise fitness brand to prosper, it needs to adapt to what people want more now than ever in order to create long-lasting loyalty.

Cameron Falloon, Founder of Body Fit Training (BFT), Australia’s fastest-growing fitness franchise, shares his valuable insights into how franchisees can achieve sustainable demand and success for their fitness franchise. Whether that means innovative offerings, personalised experiences, and a commitment to the holistic well-being of its members, it’s all about ensuring the brand's relevance and success in a transformed world.

A growing industry

The latest State of the UK Fitness Industry Report 2023 showed that the UK fitness market continues to bounce back from the effects of the pandemic, and that member numbers are up 3.9 per cent versus 2022. And while numbers are still slightly below pre-COVID highs, the market is continuing to trend in the right direction.

Events such as HYROX and CrossFit Games have surged in popularity in recent years, driving a trend for a more well-rounded athlete. This reflects a shift in consumer preferences towards more diverse and challenging forms of physical activity that combine strength, endurance, and functional fitness. These events, characterised by their high-intensity and community-driven approach, are not just attracting traditional gym-goers but also a new demographic who are looking for an engaging, competitive, and social fitness experience. This trend is influencing gym offerings and workouts to meet this growing demand.

The heart of fitness success

Excellent customer service is key for retainment and recruitment of both members and employees. Satisfied customers are more likely to remain loyal and continue using your services. It’s also significantly cheaper to retain a member than it is to recruit a new one. Good customer service is also a powerful tool for attracting new members. Word of mouth is incredibly influential and the most cost-effective form of lead generation; happy members often share their positive experiences with friends, family, and social networks. There isn’t just a physical benefit that members are looking for but a mental one as well.

As franchisees, it’s essential to engage with your members. Personal interactions make customers feel valued and appreciated. In the dynamic business environment, staying sharp means continuously improving customer service strategies based on feedback and changing customer needs. What better way to get feedback is there than working directly with your members?!

The power of social media

We’re all aware of the power and influence social media can have on a franchise business. To keep your audience engaged, your brand must stay visible and relevant. Regular content is crucial, but don’t post for the sake of it. Ensure you are creative, stay on top of trends and showcase what you can offer potential members.

Promoting and showcasing fitness challenges is a great way to engage your audience. Displaying success stories of members who have achieved their fitness goals can be very motivating for current and potential members. By promoting competitions and challenges, you demonstrate the effectiveness of your fitness programmes and the community spirit that sets your fitness brand apart. At BFT, we do an eight-week challenge three times a year. The challenge is all about positive transformation, exercise, diet, and mental wellbeing. By showcasing the challenge on social media, our members can show their progress and we can promote the services we provide.

Location is the foundation

The significance of location in establishing a successful business, particularly in the fitness industry, cannot be overstated. A strategic location sets the foundation for attracting and retaining customers. Choosing the right location involves finding a gap in the market where there is unmet demand. This might involve some research to understand where potential members are and what they need.

Locations near commuting hubs, such as train stations, or areas with high foot traffic, are ideal. The easier it is for people to access your facility, the more likely they are to become regular members. The location should align with the community’s culture and vibe. A fitness centre that feels like a part of the community is more likely to attract local members.

Once you’re part of that local community, make sure you connect with it. This is where your core base of members will come from. Participating in and supporting local events relevant to your membership base can increase visibility and demonstrate your commitment to the community.

“To summarise, owning a fitness franchise can be an incredibly rewarding experience,” added Cameron. “While a lot of new members sign up in the new year, if you’re doing it right, it’s a year-round journey of growth and community building. At BFT our goal is to deliver the best programmes whilst fostering a sense of belonging for all our members. It’s about building a community where members are excited to return, share their progress, and encourage each other. Ultimately, the success of a fitness franchise lies in the ability to consistently deliver value and create a positive impact on members’ lives, turning seasonal enthusiasm into long-term commitment and lifestyle change. As they say, it’s not a sprint, it’s a marathon in business, but this is where the hard work really pays off.”

Body Fit Training (BFT) Success Stories

Entrepreneur, André, opens London’s first UBX gym and sets new record for presales in the UK & Ireland

UBX Wembley, London's first UBX gym has got off to a flying start, securing 100 members in presale before officially opening the doors to their boutique gym on 19th February.

Body Fit Training franchisee hits a PB with the launch of the first UK location

November 23, 2023
When it comes to franchises that have smashed their goals over the past few years, it is hard to think of anyone better than Body Fit Training (BFT).

London calling: The franchisees paving the way with BFT’s first London studio

November 23, 2023
‘One small step for man, one giant leap for the BFT network’ - that’s how the saying goes, right?

From refugee to franchisee: Abbas Nazari's success with Body Fit Training

November 23, 2023
The compelling journey of Abbas Nazari showcases the incredible transformation from being a former Tampa refugee to becoming a leading franchisee for Body Fit Training (BFT) in New Zealand. His success story embodies determination, resilience and the power of a supportive franchise system.

Ambitious fitness entrepreneurs join the BFT family

November 23, 2023
The UK’s fitness franchise sector is heating up, with more and more entrepreneurs turning to this proven model to achieve an ambitious growth plan.

European entrepreneurs diversify fitness portfolio with BFT franchise

November 23, 2023
Diversification is key to a successful franchise portfolio, especially if you own complementary brands in the same sector.

Following in Hamilton East's footsteps: Why UK prospects should join BFT now!

January 27, 2023
Every fitness franchise brand wants its franchisees to be passionate, motivated, and committed to providing the best training services to their members. These are all qualities Body Fit Training (BFT) Hamilton East's franchisee owner, Lish Metekingi, has in abundance.
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