Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!
When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.
Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.
The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.
How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
Body Fit Training steps up UK growth with two new franchises
Following the success of BFT Battersea and Leicester, BFT continues to expand in the UK and aims to have 150 state-of-the-art fitness studios open in the next three years. BFT’s mission of spreading its results-driven progressive group training to the world, with a target of 1,000 studios globally, is rapidly becoming a reality.
As a brand, BFT attracts ambitious entrepreneurs, often with previous experience in the fitness industry. The new franchisee of Hackney is no exception. Co-owned by three certified personal trainers - Emile Kerim, Frankie Nieto and David Irvine – the trio will launch their first state-of-the-art fitness studio in the autumn. Bringing their combined 50 years of experience to their new venture, the three managers will run the studio themselves with the support of a team of accredited coaches, delivering high-intensity group strength and conditioning fitness programmes to their local community. Hackney will be the first of three studios they plan to open within the next five years across London.
“BFT is a fresh, exciting and innovative brand and we all jumped at the opportunity to open the third studio in the UK,” said Emile Kerim. “We are all so passionate about our new franchise and can’t wait to get started on our journey together. With our previous experience of working collectively for another global fitness brand, we know we can build a successful business as we share the same drive, commitment, and work ethic. We believe BFT offer unique and scientifically proven training techniques so people feel inspired and get the results they desire – it is much more than just a workout! Our aim is to give every one of our members a personal experience relevant to their own body, their level of fitness, limitations and flexibility, all in a community environment that builds lasting friendships and networks.”
Continuing to bring franchisees to the network, BFT has also welcomed Rosie Bogle who has identified South West London as an ideal location for her first studio in the autumn. With a strong background in sports marketing, Rosie’s valuable experience in the commercial world will be a real asset to running her own fitness franchise. “BFT is the perfect fit for me both professionally and personally. Fitness has always been a huge passion of mine, and I have seen first-hand how it can benefit you both physically and mentally. To have the opportunity to use my existing skillset of working with global brands, such as Unilever, and helping influencers to grow their audiences, will put me in good stead to manage my own franchise business. BFT is delivering a solution in the marketplace that is not only different, but in huge demand. We will be delivering a workout which is more than just scattered programming and results that also creates welcoming, inclusive, motivating and safe spaces for my local community. I’m just about to go off to BFT’s Head Office in Australia for a week of bootcamp training … and I can’t wait!”
BFT offers workouts based on science-backed programmes previously reserved for elite athletes - now made accessible for all, regardless of their fitness level. The sessions are delivered through progressive 50-minute functional strength, cardio, and conditioning-based classes across 13 different programmes. The custom-made technology used in the studio includes a bespoke heart rate monitor system – ‘BFT³’ – which allows members to track their progress and compare their performance to previous sessions, ensuring they are getting optimum results from each class.
“The UK fitness market is pumping, and with our strong and solid business foundations proven with over 240+ studios open and 55,000+ members worldwide, we are ready to bring our world-class training programmes, practices, and education to every major town and city across the UK. With more people aspiring to a healthier and more active lifestyle, we believe now’s the perfect time to expand our network and make professional training accessible to the everyday person. We are delighted to announce two new franchisees in London and to build on the locations of Leicester and Battersea, both of which are seeing fantastic growth and interest since launching,” added Cameron Falloon, BFT’s founder.
