Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!
When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.
Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.
The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.
How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
Body Fit Training partner with HYROX the largest fitness race in the world
This is the largest global partnership for HYROX, helping to boost its profile across APAC, while driving BFT brand awareness in Europe as they continue their worldwide expansion.
HYROX has seen more than 50,000 participants compete at their events in London, New York, Madrid, Hamburg and Amsterdam, making them the largest fitness race in the world. With their first APAC events scheduled to take place in Sydney and Melbourne this August, 2023, HYROX will give gym goers a platform to test their strength, skill and endurance, while doing exercises you would usually find in any gym class. This makes the event one of the most accessible in the world, as competitors compete at their own pace depending on their fitness levels.
“BFT are very excited to announce this innovative partnership and feel that the BFT training system is uniquely positioned to be the perfect Official Training Partner for HYROX and the many people that attend their events globally. We can’t wait to see the positive growth from this partnership for both brands, with HYROX participants training in BFT studios around the world, and our BFT communities participating in HYROX events!” said Cameron Falloon, Founder of BFT.
The Partnership
BFT is set to become The Official HYROX Training Centre for Asia Pacific, creating the perfect platform for athletes to prepare for their HYROX event.
In addition to their existing progressive, science-based training programs, BFT will be adding HYROX-specific training programs to their weekly programming at all 240 open studios. HYROX athletes can confidently become members of their local BFT, knowing they'll get the best possible preparation for their HYROX event, the first of which will be in Sydney and Melbourne in August.
"It's rare to find a perfectly aligned partner, with similar aspirations and a track-record of growth, who is willing to work together to make a step-change in the way people exercise, but in HYROX we believe we've found just that,” says Richard Burnet, Co-Global CEO of BFT.
“HYROX participants will now have an exclusive opportunity right across Australia, New Zealand and Singapore to get to a BFT and have the best possible preparation for their race. As more BFTs open across the UK, Spain, Germany and other parts of Asia, and HYROX Events hit many more cities, this will become a truly global partnership with benefits for HYROX race-goers and BFT members everywhere. And HYROX's awareness and participation will explode across Asia Pacific thanks to BFT's 55,000-member network and 350+ franchises sold.”
Christian Toetzke, founder of HYROX, adds, “We are thrilled to partner with BFT, known for providing one of the most advanced training methodologies who will act as HYROX Training Centres across Australia, Europe and Asia. Together, we can inspire athletes worldwide to push their limits and give their training a purpose – their next HYROX races.”
In addition to world-class programming, BFT members will gain exclusive access and benefits at HYROX Events including VIP access on race-day, a dedicated BFT pre-race and recovery lounge, discounted event entry, exclusive 10-week training programming tailored specifically to their HYROX event, and ongoing training and preparation tools.
The Event
HYROX is suitable for everybody.
Participants from all over the world compete in the exact same format. The race starts with a 1km run, followed by one functional movement, which repeats eight times. The event always takes place in a large indoor venue, creating a unique stadium-like atmosphere for all participants.
The functional movements performed are movements you would see at any gym class. They include a SkiErg, Sled Push, Sled Pull, Burpee Broad Jumps, Rowing, Farmers Carry, Sandbag Lunges and Wall Balls. Best of all, all exercises are achievable for even the most novice of exercisers – no 100m handstand walks here.
There are single events, doubles events and relays, so for someone who is not ready to try a full event yet, the relay is a great way to get a taste of the event and set you up for the following year
