Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!
When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.
Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.
The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.
How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
Australian award-winning community fitness brand launches in UK
The brand’s community-based functional training and strength-based programme is combined with a proven and robust business model, with low set-up costs and high margins, and has been industry recognised with consecutive 2020 & 2021 APAC Franchise of the Year awarded by Fit Summit.
Part of the Xponential Fitness portfolio, BFT has created a truly premium training experience for everyone to be able to benefit from, and a worldwide community that is uplifting and supportive. Offering more than just a cardio-aerobics workout, the brand uses science and technology-based training techniques to drive positive outcomes for its 45,000+ global members across its 200+ studios in an inclusive, coach-led group environment.
Founded in 2017 in Australia by fitness industry veteran Cameron Falloon, BFT specialises in progressive 50-minute functional strength, cardio, and conditioning-based classes across 13 different workout programmes, each designed to reduce fat and create lean muscle. Members are also able to track their progress through the centre’s bespoke heart rate monitor system – ‘BFT³’, giving each participant the ability to compare their performance to past sessions, and ensure they are getting maximal results from each program.
“With more people aspiring to a healthier and active lifestyle, now is the perfect time to share the essence of BFT which makes professional training accessible to the everyday person,” said Cameron Falloon, who is also the Joint CEO of BFT. “We are so much more than a gym - we deliver proven elite high performance group training methods that are tailored to delivering the best results for every and any stage of fitness, while building an inclusive community environment. By expanding BFT into the UK market now, franchisees will have a unique chance to get in on the ground level of a premium and in-demand service with strong profit potential. Spreading our results-driven progressive group training to the world is fast becoming a reality for BFT!
“In the UK there are over 7,000 gyms and the market value is just under £5 billion1, so owning a BFT franchise will enable you to capitalise on this trending fitness industry. We are a fresh, exciting and innovative brand with a cutting-edge training system, which combined with our commitment that is based on fairness and support to help our franchisees succeed, creates the right formula for success. The UK market is pumping, and with our strong and solid business foundations proven with over 200 locations worldwide, we are now ready to bring our world-class training programmes, practices, and education to every major town and city.”
BFT is a proven, robust and attractive investment with low start-up costs and overheads, high margins per member and minimal operating costs. With a minimum investment of £130,000 and compelling cash flow opportunity, franchisees will be provided with a state-of-the-art training system and ongoing support prior to and after opening, from operations and logistics to HR, legal and finances. All gym equipment is provided, and the industry leading, progressive programs along with bespoke technology are constantly being evolved and developed to ensure members stay engaged.
The imminent launch of studios in the Midlands and London are headed up by franchisees who have experienced the difference at BFT and are extremely passionate about bringing that to their local community. BFT Leicester will be the first to open on 24th September at 127 Granby Street, Leicester LE1 6FD.
