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Body Fit Training (BFT)

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Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.

BFT: Different, Better


Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!

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When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…

Different, Better for members:
  • Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
  • All sessions overseen by accredited coaches in a dynamic group environment
  • High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
  • Great value for money as this is as close as you can get to personal training without the price tag
  • Unlimited access to any studio with one membership and no lock-in contract.

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Different, Better for franchisees and their teams:
  • Bigger, better, fairer territories than elsewhere in the industry
  • Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
  • Our evolution of fitness programming at HQ ensures members stay engaged and excited
  • Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
  • Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
  • The best equipment on the market that is reliable and significantly enhances your offering
  • Pre-launch guidance and proven activity to secure memberships prior to your grand opening
  • Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
  • Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.

The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
  • Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
  • On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
“2024 is going to be even better and bigger for BFT. Our aim is to have solid results again, fueling optimism about the trajectory of the health and fitness industry. We will continue to carve a healthy slice out of this growing market as it continues to be a key priority for many people. With 700 franchises sold to date, we’re looking to see significant growth and interest in our brand and will carry on delivering a need in the marketplace that is a welcoming, inclusive, motivating, and a safe space for both franchisees and their members.” - CAMERON FALLOON. FOUNDER OF BFT

A little bit more about BFT


Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.

Our 3 core pillars are:
  • Develop a training model akin to that afforded to elite athletes, for everyone
  • Develop a business system to provide opportunities for passionate people to stay in our industry
  • Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
In your own studio, you will deliver programs to members that are specifically designed to burn fat, build muscle and get members results. Our huge variety of 14 class types is carefully curated in a scientific and progressive nature based on the power of 3. The training involves each week activating 3 muscle fibre types, working through 3 planes of movement and stressing 3 energy systems. Sessions are also measured to ensure optimum results, utilising the most innovative technology within the industry.

Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.

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I’m beyond excited to bring BFT and its world-class training programming and coaching to the UK. After years in the Australian fitness market, I’ve seen the growth and success of the BFT franchise network and am now honoured to have the opportunity to launch BFT in London, Battersea. BFT have built an incredible brand, systems and community that is second to none so that franchisees experience success when they join the network.

The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.

As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA




Could you be a BFT franchisee?


We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.

If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.

Hear from BFT's first UK franchisee...


“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.

We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.

To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!

The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER

More on our Training and Support for Franchisees


Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.

Other training and support available to you includes:
  • Franchisee platform with access to manuals, standards and global best practice
  • Marketing collateral and support
  • Website presence and regular updates
  • Ongoing bespoke training and education for your personal trainers
  • BFT apps and tech support
  • Access to partnerships such as HYROX.

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How much does a BFT franchise cost?


For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).

Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.

Enquire now to find out more.

THE NEXT STEPS

To learn more about this incredible franchise opportunity, simply click below for further information:

Body Fit Training (BFT) Financial Data
The following financial information was provided by Body Fit Training (BFT) to give you more information about the costs associated with a Body Fit Training (BFT) opportunity
Minimum Investment
£80,000
Total Investment Required
£150,000

Ambitious fitness entrepreneurs join the BFT family

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BFT is no exception as it continues to expand its presence with new passionate, motivated and committed franchisees to its UK network, all providing the best fitness training to their members.

BFT’s new Hackney franchisee owners - Emile Kerim, Frankie Nieto and David Irvine - are the latest trio to join the franchise brand, and they bring a combined 50 years of fitness experience to their new venture. Hackney’s state-of-the-art studio will be launched this autumn and will be the first of three studios they plan to open within the next five years across London.

“Having previously all worked in the fitness franchise industry together, we thought there was a real gap in the market for group training that uses scientifically validated training methodologies for its fitness programmes. And then we heard about BFT who fill that gap with proven success in its science and technology-based functional and strength-based training. We also felt that BFT had created a brand that was welcoming, inclusive, motivating, and a safe space for everyone – members and business owners alike,” explained Emile.

“Passion attracted us to BFT. As a team we are really passionate about what we do, and we soon found that BFT shared the same passion for its fitness training as us. We first heard about BFT from a former member we had trained, and once we did our research, we knew immediately that we wanted to be part of this brand and exciting expansion in the UK. The timing was perfect as we were also looking to step away from working for someone else and saw franchising as the perfect opportunity to build our own business where we could apply our skills, knowledge and experience. We also didn’t want to start a business from scratch, having had no previous experience, so this gave us the chance to invest in a proven business with a reputable global brand and ready-made strong support network.”

Frankie added: “The community and the support from the BFT community has been amazing so far - everyone wants to work together and it creates a great energy and refreshing environment. We attended an incredible six-day bootcamp in Australia and Singapore - three days operational and three days strength and conditioning – and came back buzzing and raring to go. We’re now in the full preparation stage of our launch, so it’s all hands on deck. The support we have received from BFT so far has been great, and they are really helping us get ready for our launch in September. The head office team are easy to communicate with and always on hand to help and guide us whenever we need them, from site selection, lease negotiation, and construction, to recruiting studio staff and activating the sales process and marketing strategy, when we are ready.”

Dave also believes the franchise will work well for them all in terms of their roles, capacity and current work-life balance. “Frankie has a young son he can now see regularly, and I am still able to pursue my other career in performing arts. Running your own franchise is about being part of something bigger than something you have created yourselves. The wider community is equally important, and with BFT being so new to the UK, it has given us the rare opportunity to be the third studio to open in the UK with the freshness and sensation of a new business and product.”

The three co-owners are all certified personal trainers, which will enable them to run their new studio, along with the support of a team of accredited coaches. From the outset, they will have six team members, including Frankie and Emile who will be taking most of the classes. “Having worked and lived in the area for a long time, we will have the benefit of starting with an early community, and this will give us a good head start with our membership when we launch. Much of our network in and out of the gym community is strong around the area. Our goal is to open multiple studios across London, but it is vital that we get the first one right before we then secure further sites. With our work-life balance, we also plan to offer other health and fitness opportunities that we can tie into the space, such as recovery rooms, hot and cold therapy and a coffee and smoothie bar, as an added element to our members,” added Emile.

BFT does not just offer great support to franchisees. It also aims to provide a great member experience. The brand is deeply rooted in its communities and encourages franchisees to embrace their local community as well as the BFT franchisee community.

“I would highly recommend BFT to anyone interested in investing in a franchise. We are so excited for the journey ahead and can’t wait to open our doors to the local Hackney community. Despite everything that has happened over the past few years, the health and fitness market is booming and people are still craving group training,” concluded Emile, Frankie and Dave.

With 55,000+ members and more than 240+ studios open worldwide, BFT is an internationally recognised fitness brand that offers a community-based 50-minute functional training and strength-based program across 13 workouts. BFT uses science and technology-based training techniques to drive individual member health goals in an inclusive, coach-led group environment.

Body Fit Training (BFT) Success Stories

Entrepreneur, André, opens London’s first UBX gym and sets new record for presales in the UK & Ireland

UBX Wembley, London's first UBX gym has got off to a flying start, securing 100 members in presale before officially opening the doors to their boutique gym on 19th February.

Body Fit Training franchisee hits a PB with the launch of the first UK location

November 23, 2023
When it comes to franchises that have smashed their goals over the past few years, it is hard to think of anyone better than Body Fit Training (BFT).

London calling: The franchisees paving the way with BFT’s first London studio

November 23, 2023
‘One small step for man, one giant leap for the BFT network’ - that’s how the saying goes, right?

From refugee to franchisee: Abbas Nazari's success with Body Fit Training

November 23, 2023
The compelling journey of Abbas Nazari showcases the incredible transformation from being a former Tampa refugee to becoming a leading franchisee for Body Fit Training (BFT) in New Zealand. His success story embodies determination, resilience and the power of a supportive franchise system.

Ambitious fitness entrepreneurs join the BFT family

November 23, 2023
The UK’s fitness franchise sector is heating up, with more and more entrepreneurs turning to this proven model to achieve an ambitious growth plan.

European entrepreneurs diversify fitness portfolio with BFT franchise

November 23, 2023
Diversification is key to a successful franchise portfolio, especially if you own complementary brands in the same sector.

Following in Hamilton East's footsteps: Why UK prospects should join BFT now!

January 27, 2023
Every fitness franchise brand wants its franchisees to be passionate, motivated, and committed to providing the best training services to their members. These are all qualities Body Fit Training (BFT) Hamilton East's franchisee owner, Lish Metekingi, has in abundance.
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Available Locations:
Opportunties available across the UK
Business Type:
Franchise
Minimum Investment:
£80,000
Financing Assistance
3rd Party
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