The UK’s premium Pilates market is just getting started.
Club Pilates, the world’s largest reformer Pilates franchise, is now expanding across the UK, with a clear path to 100+ studios nationwide.
Backed by a proven global model and a recurring membership structure, this is an opportunity to build a scalable wellness business in a fast-growing, underpenetrated category.
About Club Pilates
Founded in the United States, Club Pilates has grown into the world’s leading reformer Pilates brand, with over 1,500 studios globally.
Built on accessibility and consistency, the brand has redefined Pilates as a scalable group fitness offering, combining premium experience with operational efficiency.
As part of Xponential Fitness, Club Pilates benefits from global infrastructure, systems, and brand recognition that support long-term growth.
What the Company Does
Club Pilates studios deliver instructor-led, reformer-based group classes through a structured membership model.
Members pay monthly recurring fees for access to a range of classes, creating predictable, subscription-based revenue.
The offering includes 7 class formats across 4 levels — from beginner to advanced — ensuring broad appeal and long-term retention.
Sessions are delivered using premium equipment, including Reformers, TRX, EXO-Chairs and springboards, allowing for varied, full-body workouts in a group setting.
Why Club Pilates Works
- Recurring membership model drives predictable revenue
- Broad demographic appeal (not niche fitness)
- High retention and repeat usage
- Proven globally with 1,500+ studios
- Average unit revenue of ~$1M in the US
- Designed for multi-unit ownership and scale
The Franchise Package
The Club Pilates franchise package includes:
- Access to a globally proven brand and operating system
- Comprehensive initial training and ongoing support
- Data-led territory planning and site selection, using detailed demographic, income, lifestyle, and behavioural analysis to identify high-potential locations and de-risk investment decisions
- Site selection and lease negotiation guidance
- Studio design, layout, and approved supplier network
- Pre-sale strategy and launch support
- Marketing systems and national brand campaigns
- Instructor training and recruitment support
- Operational systems, software, and performance tracking tools
The Investment
| Investment: | Approximately £400,000 – £500,000 (including franchise fee, build, and working capital) |
The Ideal Franchisee
We are seeking commercially minded individuals or partnerships with strong leadership capability and an interest in health and wellness. Prior fitness experience is not required.
Ideal franchisees are:
- Strong operators with a focus on performance and growth
- Effective leaders who can build and manage teams
- Committed to following a proven system
- Motivated to scale into multi-unit ownership
Testimonial
What attracted me to Club Pilates was its strength. Strength in the number of successful franchises and the network, strength in the business model and fundamentals of the fitness industry, and, most of all, giving strength back to our members with Pilates for everyBody. Our members come back for the difference it makes to their lives.
The Next Step
The UK market represents a significant growth opportunity for Club Pilates.
While the brand is well established globally, its expansion across the UK is still in its early stages, with substantial white space available.
This creates a unique opportunity for early partners to secure premium territories and establish multi-site portfolios ahead of market maturity.
If you are looking to build a scalable, community-driven business within a fast-growing sector, we encourage you to request more information and start your journey with Club Pilates:
Club Pilates | What Investors Are Actually Looking for in Fitness Franchises Right Now
The UK fitness market is evolving, and so is the type of investor entering it.
Over the past 12–18 months, there has been a noticeable shift in how prospective franchisees evaluate opportunities. It’s no longer just about brand recognition or following a trend. Today’s investors are more informed, more analytical, and far more focused on long-term sustainability.
So what are they actually looking for?
1. Predictable, Recurring Revenue
One of the biggest shifts is the demand for visibility on revenue.
Investors are moving away from concepts that rely heavily on one-off transactions and towards businesses built on membership models. The appeal is simple: recurring revenue creates stability, improves forecasting, and allows operators to scale with greater confidence.
This is particularly relevant in boutique fitness, where strong member retention can transform a studio into a highly predictable, cash-generative asset once established.
2. Proven Models. Not Early-Stage Risk
There is still appetite for growth, but not at the expense of unnecessary risk.
Investors are prioritising brands that have:
- A proven operating model
- Established performance benchmarks
- Clear systems across site selection, marketing, and operations
Being “early” is attractive, but only when it’s paired with a model that has already been validated elsewhere.
This is where global brands like Club Pilates stand out. With a well-established presence internationally, the model is proven, but in the UK, the market is still in its early stages of growth.
3. A Category with Long-Term Demand
Smart investors aren’t chasing short-term trends; they’re backing categories with staying power.
Wellness has firmly positioned itself as one of those categories. Within that, reformer Pilates is seeing strong momentum, driven by:
- Increased awareness of low-impact, functional fitness
- Broad demographic appeal
- A shift towards sustainable, lifestyle-led exercise
This isn’t a niche offering; it’s becoming a core part of the modern fitness landscape.
4. Scalability Beyond a Single Site
More investors are entering the market with a multi-unit mindset from day one.
They are looking for opportunities that allow them to:
- Secure territories
- Open multiple locations over time
- Build a portfolio, not just a single business
This requires a brand with:
- Strong infrastructure
- Clear expansion strategy
- Support systems that extend beyond initial launch
5. Data-Led Expansion, Not Guesswork
Another key shift is the level of scrutiny around location strategy.
Investors increasingly expect:
- Detailed demographic analysis
- Clear rationale behind territory selection
- Evidence that a location aligns with the target customer
The days of “this feels like a good area” are gone. Decisions are being made based on data, and brands that can support this process are gaining a clear advantage.
The Bigger Picture
What’s clear is that investor behaviour is becoming more sophisticated.
They are not just buying into a brand; they are evaluating it.
- The strength of the business model
- The resilience of the category
- The long-term potential to scale
For brands operating in high-growth, underpenetrated markets, this creates a significant opportunity.
The UK boutique fitness sector, and reformer Pilates in particular, is still in the early stages of its growth cycle. For investors who align with the criteria above, the opportunity is not just to enter the market but to establish a meaningful position within it.
The Club Pilates Franchise Opportunity
Welcome to Club Pilates
