Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!

When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.

Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.

The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.

How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
Body Fit Training delivers hands-on training across UK studios
Body Fit Training (BFT) – Australia’s fastest-growing franchise – hit the road this November to deliver bespoke in-person training to their ever-expanding UK network.

Key members of their franchise team visited each studio across the UK ensuring every franchisee received the tailored support and guidance they need to be successful.
Cameroon Falloon, founder of BFT, believes, “This initiative reinforces our commitment to ensuring consistent quality and operational excellence across all locations, especially as our presence in the UK continues to grow.
“As we expand, we know that continuing to invest in our franchisees’ development is essential to their success, so we aim to always provide them with the best tools possible. We remain dedicated to our tagline, Different. Better., and the in-person training for our UK network is evidence of that.”
Phillip Pavlou, Regional Franchise Manager for Victoria and the UK, spearheaded the visits, focusing on helping UK franchisees optimise their operations. “We undertook ‘Studio Performance Health Checks’ to see where improvements can be made across all areas of the business. Each studio was also audited to ensure they’re complying to brand standards, with brand consistency being an important factor in new market growth.”
Phillip also had in-depth discussions with the franchisees about their studio’s finances, using the data available to develop best practices for member onboarding and retention strategies. “We’re always looking for areas to improve, and we’re here to develop and support our franchisees for when we do. For example, I delivered sales training to franchisees and their teams to make sure every member of staff feels supremely confident when turning trials to active members as quickly as possible.”

“I was so thrilled with the warm welcome I received from the UK network and from the support team based there. The insight shared with the UK franchisees really built on the existing support from Alvaro Valenti Machin, our Regional Franchise Manager for Europe and the UK. Alvaro has been instrumental in the growth of our UK network, regularly attending each UK studio to aid franchisees and their teams in continuing to develop their services.”
Also visiting the UK from the brand’s base in Australia is Prue Harvey, BFT’s Educational Coordinator, who delivered a full day of hands-on training at each studio. “We covered the full range of BFT programmes including a deep dive into how to use our BFT3 heart rate technology and a full review of our programme delivery standards. I also ran two separate courses for all of our UK-based coaches, including Kettlebell Basics and Barbell Basics.”
For BFT Leicester franchisee, Brian Saund, the training helped bring the UK network closer together, whilst adding value to their team. “Our coaches loved the training, both from a value add and experience perspective. It was nice for them to be with other people from the network and feel part of a wider team.
“Investing in our team is imperative. We take personal development seriously, not just so that our staff feel valued and motivated but also to ensure that we are delivering the best service we can to our clients.”
“It’s important to show that we’re all part of the same BFT family, no matter where we are based,” said Cameron Falloon. “The in-person training for our UK network comes hot on the heels of the launch of BFT East Croydon, showing that although we continue to grow, it is our people that make us who we are.”
“We’re all part of the same BFT family, regardless of location, and our in-person training demonstrates that commitment. With more UK studios in the pipeline, I’m excited about the future and how we will continue making a lasting impact in the communities we serve.”