Australia’s fastest growing and most advanced group fitness training model. Since franchising in 2018, we have 300 studios open globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
BFT: Different, Better
Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise… now expanding across the UK and Ireland!
When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…
Different, Better for members:
- Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
- All sessions overseen by accredited coaches in a dynamic group environment
- High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
- Great value for money as this is as close as you can get to personal training without the price tag
- Unlimited access to any studio with one membership and no lock-in contract.
Different, Better for franchisees and their teams:
- Bigger, better, fairer territories than elsewhere in the industry
- Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
- Our evolution of fitness programming at HQ ensures members stay engaged and excited
- Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
- Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
- The best equipment on the market that is reliable and significantly enhances your offering
- Pre-launch guidance and proven activity to secure memberships prior to your grand opening
- Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
- Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.
The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.
- Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
- On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.
A little bit more about BFT
Launching with four franchises in Melbourne in April 2018, BFT now has 700 franchises sold and 300+ locations open across Australia, New Zealand, Singapore, UK, Canada, USA and, most recently, Hong Kong. New studios are opening soon in Spain, Malaysia and Indonesia and the UK continues to accelerate its growth with 12 new signed locations. BFT was also awarded the APAC Franchise of the Year Award for two years in a row in 2020 and 2021 and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands.
Our 3 core pillars are:
- Develop a training model akin to that afforded to elite athletes, for everyone
- Develop a business system to provide opportunities for passionate people to stay in our industry
- Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.
Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building requirements.
The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.
As a coach this is the most enjoyable part, seeing the success and enjoyment of others!” - CHARLIE HANSEN, BFT BATTERSEA
Could you be a BFT franchisee?
We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.
If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.
Hear from BFT's first UK franchisee...
“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit.
We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.
To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!
The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!” - BRIAN SAUND, BFT LEICESTER
More on our Training and Support for Franchisees
Once you become a franchisee with BFT, you will go through 6 full days of comprehensive training to help you (and your team) launch your studio. We will also assign a Regional Franchise Manager (RFM) to you who will guide you through the steps of getting your studio open. This person stays with you after your business opens and will be on hand to support in areas such as business operations, business development and overall performance.
Other training and support available to you includes:
- Franchisee platform with access to manuals, standards and global best practice
- Marketing collateral and support
- Website presence and regular updates
- Ongoing bespoke training and education for your personal trainers
- BFT apps and tech support
- Access to partnerships such as HYROX.
How much does a BFT franchise cost?
For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).
Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.
Enquire now to find out more.
THE NEXT STEPS
To learn more about this incredible franchise opportunity, simply click below for further information:
BFT launches game-changing aerobic conditioning testing across UK studios
Body Fit Training (BFT), the fastest-growing global fitness franchise known for its science-backed strength and conditioning workouts, is about to take performance tracking to the next level.
On 11th August, BFT is rolling out its brand new global Maximal Aerobic Speed (MAS) Conditioning Testing programme – kicking things off for the UK network with a testing session at BFT East Croydon.
This innovative testing protocol isn’t just another fitness trend – it’s a structured, research-driven way to help members see exactly where their cardio fitness stands and how they can improve over time. Whether they’re an experienced athlete or just getting started, the new MAS test will give them clear, measurable insights into their endurance, alongside the strength benchmarks BFT is already known for.
With the launch of MAS testing, BFT is expanding its long-standing Benchmark programme to now include a smarter way to measure cardio performance.
Members will complete structured tests using the Ski Erg, Keiser Bike and Rowing Machine, with all results tracked in the BFT performance app. This gives every member a complete fitness profile – for both strength and cardio. It’s exactly the kind of detailed, science-driven progress tracking BFT is known for.
But what does it mean for members? More personalised training based on the individual’s aerobic capacity – so they’re working at the right intensity every time they train. Moreover, it’s easier for members to stay motivated when they can see improvements week to week. And by combining cardio and strength training in a structured way, BFT continues to lead the way in delivering results-driven, well-rounded fitness.
Studio owners are just as excited. Chris Pook, who runs BFT East Croydon, described the upcoming MAS launch as a ‘game-changer’ that’s taking everyday fitness to a whole new level at BFT. “This kind of structured cardio testing is something you’d usually only see in elite sport, so to be able to offer it to our members will be such a standout.
“It’ll give our members real insight into their fitness and, with that, actual, measurable data they can track over time. It’ll be incredibly motivating for members and it’ll help our coaches deliver tailored sessions – everyone will benefit!”
Charlie Hendrie of BFT Battersea shares the same enthusiasm, calling the new testing protocol a perfect reflection of BFT’s forward-thinking approach. “At BFT, we’re never standing still – we’re always looking at how we can deliver more value to our members and MAS testing is a brilliant example of that.”
BFT’s momentum isn’t slowing after the introduction of MAS either. The franchise continues to grow rapidly on the international stage, especially in the Middle East and North Africa (MENA).
With more than 50 studios planned across Qatar, Saudi Arabia, Kuwait and the UAE, BFT is well on the way to becoming a leading force in the region’s fitness industry. The flagship site in Doha is already thriving, attracting a vibrant community of members who are enthusiastically responding to BFT’s unique combination of science, structure and group support. The introduction of MAS testing in these new markets will only strengthen that offering – reinforcing BFT’s mission to deliver next-level, results-focused training experiences around the world.
Whether members are in Croydon, Kuwait or Dubai, BFT is committed to raising the standards for what group fitness can be.
For BFT’s founder, Cameron Falloon, “Expanding into regions like MENA is incredibly exciting for us! Combine that with the introduction of MAS conditioning testing internationally too and it’s a great example of how we’re constantly trying to innovate and push the boundaries of what’s possible as a fitness brand. This latest news is another step forward to delivering the best group training experience on the planet.”
