A higher-performing management franchise opportunity with rewards to match.
Become part of The Largest Wheel Repair Brand in the UK
Our refined franchise model for 2024
Discover how franchising with us puts you in control of your future
Your own fully equipped & state-of-the-art showroom & refurbishment centre
- Our specialisation lies exclusively in the repair and refurbishment of wheels. Achieving the high standards we set requires operations from a static, fully equipped workshop.
- Your showroom specified to our exact standards and underlines our commitment to the highest standards of workmanship and customer service.
Serious earning potential: Over £190K per year, per territory*
- Benefit from our robust business model that offers serious financial rewards.
- In 2023, our franchisee’s individual territories averaged £514,000 in sales, with our top performer reaching over £920,000.
- Many franchisees own multiple territories, multiplying their success!
Tailor-made support for your specific needs
- We’re passionate about wheels, but we’re even more passionate about helping our franchisees grow!
- Our commitment to you covers every aspect from planning, site procurement, launch– to growing and sustaining your business.
We’ve got a dedicated “on the ground” team there for you 24/7.
If you’ve got a passion for offering the very best in customer service and you believe in delivering a product of real and lasting quality, then The Wheel Specialist want to hear from you!
The Wheel Specialist management franchise will give you the tools to build a better and more secure future for you and your family, working in a robust and profitable sector. You’ll be joining the biggest wheel refurbisher in the UK with a powerful brand, supported by some of the best Franchisees out there.
We have developed a management franchise model proving to be successful for those who want to combine their determination with our support, training, and guidance, coupled to a brand renowned for its customer service (a 4.9 star rating across 17,000 reviews on Trustpilot is testament to that).
What our Franchisees say about us
So, whether you choose to work on your business, or in it, we’ll support you in reaching your growth goals as quickly as you can, with our cutting-edge technology and proven processes. With the power of our brand and the tailor-made support we offer you’ll be perfectly placed to reap the rewards of your hard work and commitment.
A Franchise with The Wheel Specialist means you’ll benefit from:
- A consistent flow of retail leads from potential customers in your area actively seeking refurbishment, as part of our network that annually attracts £30 million worth of quotes per year.
- Being part of a network that has served almost 300,000 customers (with many being repeat) to date & 20,000+ a year, refurbishing over 1.3m wheels.
- Bespoke CRM systems designed to deliver to our unique and exacting standards
- Over 20 years of franchising experience with a heritage dating back to 1955
- Joining a 20+ strong UK network that means over 25 million consumers are within a 30 minute drive time of one of our sites
You’ve got a passion for success and we’ve got a passion for wheels, so let’s build a profitable business together!
Our Franchisee Business Journey
The Wheel Specialist is the market leader in alloy wheel refurbishment and we’re a 3rd generation family business, going all the way back to 1955. Our franchised model has been running since 2006 and our network has a 4.9 “Excellent” rating on Trustpilot from well over 17,000 reviews. The Wheel Specialist franchisees are the best in the business – and with our support, you can be too.
No-one knows more about wheels than us; we don’t do anything but wheel refurbishment, indeed we are The Wheel Specialist. We’ve got the systems, support and stature; you’ve got the drive, ambition and ability to connect with your local customers. We need the very best partners, so if you want to transform your future, we’d love to talk!
Don’t miss out on delivering customer experiences which set you apart
Reports at the beginning of the year, have shown the sale of new cars, in 2022, was the lowest it’s ever been since 1992. This is thanks, in part, to supply-chain issues and changing mindsets thanks to the economic challenges we’ve faced as a nation. And although reports indicate a slight upturn in 2023, they predict most of us still aren’t ready to invest in a new car.
This is good news for our network, as it demonstrates what we’ve seen throughout almost 70 years in the automotive industry. People choose to invest in the vehicles they have, when times are tough; which includes improving the aesthetics of their wheels. In 2022, as a network, we saw consistent record-breaking sales as franchisees met the demand for an improved look to customers’ wheels.
Apart from improving the aesthetics of the car, alloy wheels improve the fuel efficiency of a vehicle in comparison to the old steel wheels; something people appreciate, given the current fuel wars. However, they are susceptible to increased wear and tear, which is why our customers value our services, as a means of keeping on top of the maintenance of their wheels. And with our extensive range of finishes, plus at-home care products, by investing in your own The Wheel Specialist franchise, you can achieve more than you think, this year!
Customer experience counts
What makes The Wheel Specialist different, is our attention to our customers’ experience. From the moment they view us online, and book in with us, to the moment they pick up their car, we treat them like a VIP. So, if you are dedicated to a customer-first approach, and can hire a like-minded team who we will train to do the job, your new business will become a word-of-mouth revolution.
Just check out what some of our franchisees’ customers have said recently on Trust Pilot:
“A speedy turn around, from The Wheel Specialist Nottingham, and so far the wheels look amazing. They’d previously been poorly refurbed by someone out of the back of a van, but now look like new with seemingly all of the original detail. Can't fault the excellent service.” Geoff
“Not merely a good job of fixing my dented wheel - saving me a considerable sum against the alternative of buying a new wheel - but also polite and courteous staff.” Mr B.
“The booking process online was easy and I was contacted by email by the branch manager to arrange a convenient date to take my car in. He was polite, and helpful during the handover promising to ring me when the car was available for collection the following day. I thought the use of text messages to my mobile with terms and conditions was a good facility too.” Chris
“My whole experience ranging from initial contact, customer service experience at the point I dropped my car off, explanation of the work, pricing, quality of work and collection experience were all excellent. I shall be returning with my wife’s car in the next few weeks.” Mark
“Brilliant service from the Wheel Specialist Weston Super Mare. I’m restoring an MGB GT and the original Dunlop wheels needed work. Having split the alloy centre from the rim, I took the centre in for refurbishment. It was not a straightforward job as there was a lot of wear to this 50 year old piece. The result is spectacular, better than original back in the 1970s.
I will use these guys again, very helpful and knowledgeable.” Charles
This kind of customer experience can’t be built on anything other than someone like you investing in the delivery of an exceptional service to people who come to your business. We can teach you The Wheel Specialist’s way, but it ultimately comes down to the delivery from you and your team.
The right location matters
As you saw in the reviews above, The Wheel Specialist does not operate from the back of a van, and this matters very much to our customers. The adage, “Location! Location! Location!” doesn’t just refer to home-buying! We’re a professional business offering a professional service.
And because it was so important, last year we refurbished the feel of our Showrooms, to enhance our customers’ experience of visiting The Wheel Specialist. So, when you join the network, we’ll help you achieve our clean and welcoming look for your new business. Our experts will work with you to find the right premises, and create an inviting space for customers to visit, with a separate workshop for your staff to carry out the work.
The after-care experience matters
As any good business owner knows, creating customer loyalty is also a big part of building a successful brand. Which is why we have a unique range of additional services and products for tyres and after-care products, which complement the service you’ll offer. Further enhancing the customer experience with your The Wheel Specialist business.
And, because customers love our range, all you need to do, is make sure you have enough in stock to help them maintain the look of their wheels, for longer, at home.
Carpe diem
So, if you’re ready to seize the day, give us a call, and allow us to give you The Wheel Specialists’ VIP treatment as you look at investing in a franchise with us. Don’t wait for things to change, be the change.
Training was great and very valuable. I couldn’t quite believe the initial response from both public customers and trade customers alike.
The model works. We did 7 sets of wheels yesterday and we have only been open 7 weeks! If it carries on like this we will need an extra member of staff sooner than we thought, we are both really pleased.
“Business has been fantastic from day one. We took in almost £20k in our first month, which far exceeded my expectations. In the early days, I got so much support in setting up the business. Everything was so well planned that we minimised the setup time and had clients booked in for business from day one. The sales and marketing provided by the franchisor has been brilliant. I have been so impressed with the leads generated for me by Head Office for free. Every day I get dozens of quote requests from potential clients off the web. With my average order value at £276, that is nearly £10k of opportunity in a day that the franchisor is giving me. Now that we are also developing trade accounts locally, I can see that the potential is even better than I was hoping for. I was nervous about setting up my own business but I have to say it was the best decision I have made. The first few months have been great and the future looks even better.”
"I started off my journey running the Edinburgh branch of The Wheel Specialist and I absolutely loved it. After receiving an offer a couple of years later to buy my franchise, I decided to treat myself and accepted the proposal. Unfortunately I soon found myself deeply missing the world of alloy wheel refurbishment, having the opportunity to work on all those amazing cars, it was a sickness for which there was only one cure! To buy another franchise! I’m now very happily back in the world of The Wheel Specialist running the East Kilbride franchise. It’s great to be back!"
“We were looking for a long time for a franchise business to invest in. After hours, weeks, months and years of scouring the internet it was by chance we came across The Wheel Specialist, after having some work carried out by another franchise. We were so impressed with the finished product we had a brief chat about the business with the franchisee, who was full of praise for the franchise. We decided to look a little deeper into it and contacted Ginny at Head Office and arranged a visit to the Birmingham branch. We were sold straight away - that was in August and by the following January we were set up and ready to go. We were supported all the way through from setup, systems to process and thereafter any issues are resolved with a quick phone call. I am left to run my business on a day to day basis and all of the things that may be neglected as a sole trader are dealt with by Head Office lightening your workload. I only wish we had come across the wheel specialist sooner.”
"I have owned a TWS franchise now for over eight years. Over the years the franchise network has grown substantially to become the clear market leader. This is not only due to the hard work of individual franchisees but is a testament to the franchise system, corporate branding and the support we each receive every day if required. From the outset, the support has been tremendous, from help with site selection all the way through to opening day support. The technical and computer based systems training received was also superb. Highly recommended."
"Having realised a niche in the market for a dedicated alloy wheel refurbishment service in the Grampian area, my first thoughts were to 'go it alone'. However, during my market research, I came across The Wheel Specialist, who had an opening for a franchise in the area. I visited TWS HQ and two existing franchises to get a feel for the business and what a franchise set up would offer compared to setting up my own, and there was no debating that the franchise model was the way forward. TWS offers full technical and front office training prior to start up, easy access to existing suppliers and credit terms, and full time support in technical and sales and marketing. Our online CRM system covers every aspect of running our business and our website is user friendly and allows our clients access to online quotations, none of which I would have had access to on my own. The TWS brand is dedicated to ensuring our clients receive the best value for money service, which can be very demanding on a franchisee, however this is geared to ensure a healthy return on my investment. If the brand is followed, TWS allows you the feeling of running your own business, with the assurance of network support and experience to make it a success."
"It is essential for me that any company or product I have worked with is at the top of their game in all aspects. Delivering consistency is absolutely crucial. Every week we make sure that standards are pulled back online, every month questions are asked if standards have slipped. Sure it’s hard work – but what isn’t if it's worth having? Part of our success has to be due to Ginny and her team being cut from the same cloth. Being the best every time – not accepting second best. We shortly have our annual conference in a beautiful location in the Midlands, where all the franchises get together share best practise, catch up with what’s going on in other parts of the country face to face (although there is an excellent forum on the extranet for daily communication if required). Awards are given for various achievements – great to see a variety of branches each year succeeding with the smashing of goals and targets! I thoroughly enjoy the time as it re-enforces how big the franchise is now and how each year the brand becomes stronger and more defined… incidentally did I mention that HO pay for the whole occasion, not often happens these days! The journey is interesting, challenging and great fun, not to mention rewarding. I am thrilled and delighted with the opportunity that social media has brought us and am loving the way that business shifts and changes. This year my plan is to get bigger – watch this space and keep bringing in those wheels!"
"It has been busier than we could have ever anticipated, we are over the moon!.. We found The Wheel Specialist after looking for a franchise involved in the motor trade, the set-up of working from a fixed premises within our area, giving our customer a warranty on the finish knowing they would not deteriorate within a short period of time was just up our street. The owners of the franchise, Neill and Ginny, along with their franchise support team have put into place a first class operation giving loads of support and encouragement once the process of setting up is underway. From the day we started receiving interest from customers to opening the doors the stone has been rolling faster, with customer of all types coming in. Month before we opened we quoted £30k; month of opening: double, with an increase month on month. So with the support of The Wheel Specialist team we are onto a winner!"
Jon King | The Wheel Specialist Cardiff | Franchise Interview
The Wheel Specialist | Cardiff Showroom
The Wheel Specialist | Franchise Promo Video
The Wheel Specialist | Showroom
The Wheel Specialist | Head Office Support
An Interview with Minesh Patel
An Interview with Sarah Kerr – The Wheel Specialist Bournemouth & The Wheel Specialist Fareham
An Interview with David Stanley - The Wheel Specialist Leicester
An Interview with Eddie & Caroline McVey - The Wheel Specialist Ribble Valley
An Interview with Scott Christie - The Wheel Specialist Glasgow North
