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The Wheel Specialist

The Wheel Specialist

Start a Wheel Specialist Auto Service Franchise

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A higher-performing management franchise opportunity with rewards to match.

Become part of The Largest Wheel Repair Brand in the UK

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Our refined franchise model for 2024


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Discover how franchising with us puts you in control of your future

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Your own fully equipped & state-of-the-art showroom & refurbishment centre

  • Our specialisation lies exclusively in the repair and refurbishment of wheels. Achieving the high standards we set requires operations from a static, fully equipped workshop.
  • Your showroom specified to our exact standards and underlines our commitment to the highest standards of workmanship and customer service.

Serious earning potential: Over £190K per year, per territory*

  • Benefit from our robust business model that offers serious financial rewards.
  • In 2023, our franchisee’s individual territories averaged £514,000 in sales, with our top performer reaching over £920,000.
  • Many franchisees own multiple territories, multiplying their success!


Tailor-made support for your specific needs

  • We’re passionate about wheels, but we’re even more passionate about helping our franchisees grow!
  • Our commitment to you covers every aspect from planning, site procurement, launch– to growing and sustaining your business.

We’ve got a dedicated “on the ground” team there for you 24/7.

If you’ve got a passion for offering the very best in customer service and you believe in delivering a product of real and lasting quality, then The Wheel Specialist want to hear from you!

The Wheel Specialist management franchise will give you the tools to build a better and more secure future for you and your family, working in a robust and profitable sector. You’ll be joining the biggest wheel refurbisher in the UK with a powerful brand, supported by some of the best Franchisees out there.

We have developed a management franchise model proving to be successful for those who want to combine their determination with our support, training, and guidance, coupled to a brand renowned for its customer service (a 4.9 star rating across 17,000 reviews on Trustpilot is testament to that).

What our Franchisees say about us


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Support from The Wheel Specialist Head Office

So, whether you choose to work on your business, or in it, we’ll support you in reaching your growth goals as quickly as you can, with our cutting-edge technology and proven processes. With the power of our brand and the tailor-made support we offer you’ll be perfectly placed to reap the rewards of your hard work and commitment.

A Franchise with The Wheel Specialist means you’ll benefit from:

  • A consistent flow of retail leads from potential customers in your area actively seeking refurbishment, as part of our network that annually attracts £30 million worth of quotes per year.
  • Being part of a network that has served almost 300,000 customers (with many being repeat) to date & 20,000+ a year, refurbishing over 1.3m wheels.
  • Bespoke CRM systems designed to deliver to our unique and exacting standards
  • Over 20 years of franchising experience with a heritage dating back to 1955
  •  Joining a 20+ strong UK network that means over 25 million consumers are within a 30 minute drive time of one of our sites

You’ve got a passion for success and we’ve got a passion for wheels, so let’s build a profitable business together!

Our Franchisee Business Journey


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The Wheel Specialist is the market leader in alloy wheel refurbishment and we’re a 3rd generation family business, going all the way back to 1955. Our franchised model has been running since 2006 and our network has a 4.9 “Excellent” rating on Trustpilot from well over 17,000 reviews. The Wheel Specialist franchisees are the best in the business – and with our support, you can be too.

No-one knows more about wheels than us; we don’t do anything but wheel refurbishment, indeed we are The Wheel Specialist. We’ve got the systems, support and stature; you’ve got the drive, ambition and ability to connect with your local customers. We need the very best partners, so if you want to transform your future, we’d love to talk!


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A strategic approach to selling to the trade

When you run your own business, there’s no escaping it: Sales and marketing becomes part of your toolkit. Converting leads to customers is the key to growth, so the onus is on you, as the business owner, to make it work. Right?!

If you’ve had no experience with sales, or have had some pretty bad experiences, then reading this may have brought you out into a cold sweat. In fact, it may be why you’ve never taken a step to start your own business. But, the fear of sales shouldn’t hold you back from pursuing your dream. At least, here at The Wheel Specialist, we don’t think so. Which is why we have developed support to guide even the most introvert of sales person who doesn’t think they could sell the sun to an Eskimo, never mind ice.

Behind any good business is a brilliant sales & marketing strategy!

One of the best things about opening a franchise instead of starting out on your own, is the support you receive from your franchisor. And we’re no different here at TWS.

We have an experienced team who absolutely love sales and marketing! They’ve learned how to master both these elements of business growth and turn leads into customers. When you join the TWS network, they will give you full training in the TWS strategy. The biggest benefit of this to you, as a new business owner, is knowing you won’t need to rely on guesswork to find those initial customers, by using our tried-and tested launch plan.

I’m not a natural sales person. Can I still succeed?

No problem! Meet Chris Turner who offers all our franchisees a new trade sales service, having spent 24 years in sales. So, you can focus on your business growth with his support.

When you join TWS, Chris and his team will work closely with you as you build your customer base. This is because they support both new and existing franchisees to generate sales – specifically to the trade network. The products within the TWS range are in demand, so you’ll find it easier than you realise to connect with people who want to use your services.

Chris’ sales experience, combined with his passion for your franchise growth, means he will warm-up cold leads in your territory, on your behalf. “My goal is to relieve the anxiety franchisees may feel about sales, and increase their confidence when speaking to new trade customers. So, I do the hard part of talking with cold leads, then give franchisees a list of prospective customers ready to buy from them. The Wheel Specialist is a great brand, and people can see it for themselves when they look at us online. I’ve had a number of occasions when I’ve gone into a trade customer, explained who we are and what we do, and immediately had to call the franchisee as they have a car on the forecourt needing its wheels to be refurbished. This happened five times in Ribble Valley alone!”

Because of the brand TWS has built up, franchisees can be confident about the number of people interested in what they offer being higher than average. “In some of my previous roles,” Chris says, “if I spoke to 100 leads, I’d have a positive response from about 5%. But with TWS, I’m finding about 60% are genuinely interested in what we offer. They’ve seen our marketing online, and recognise we’re a professional business; especially when we make the time to speak to them.”

But what about the next stage?!

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We still have you covered! Even when you start having conversations with the leads Chris generated for you, he’ll guide you through how to do this, continuing to build your confidence.

As Chris explains, “We’ve created a really simple strategy for our franchisees to follow-up with these new leads. I’ll talk them through what to do, show them how it looks in practice, and support them through the first few calls. When I was with Caroline at Ribble Valley recently, she’d felt anxious about making calls, as she found sales awkward. However, she was astonished at how easy it was to speak to new customers, making bookings straight away whilst connecting with future customers. Caroline is good with people – she’s really warm. So it wasn’t hard for her to use this skill to draw leads into conversation about her business.”

Your business, our experience

If you want help creating a fully workable sales strategy to build a sustainable business for the long-term, then give George a call.

The Wheel Specialist Success Stories

Our Oxford Franchisee’s Initial Success

Our Oxford franchisee Neil Martin is already thriving with The Wheel Specialist Franchise Model, just 3 months in.

A second territory for Eddie and Caroline, now open in Blackpool

January 31, 2024| Franchise Success Stories
Eddie and Caroline opened their first The Wheel Specialist franchise in mid-February 2020, just before the UK's first lockdown.

A second location within Inverness for long-standing franchisee Kenny

January 30, 2024| Franchise Success Stories
After a decade of success with The Wheel Specialist, franchisee Kenny smashed his business records in 2023, including increasing his revenue by over £100,000.

‘Fast Track’ to Success: How Adrian is transforming his business

November 22, 2023| Franchise Success Stories
Becoming a business owner can be an exciting yet challenging prospect. With so much to learn, from managing operations to marketing your products and services.

Discover the story of Jon King, who started his business during the last recession

October 06, 2022
How are you feeling about the current situation, when it comes to thinking – or dreaming?! – about starting your own business? There’s no denying these are very unsettling times for everyone.
The Wheel Specialist Testimonials
Training was great and very valuable. I couldn’t quite believe the initial response from both public customers and trade customers alike.
Tony Carter TWS Weston Super Mare,
The Wheel Specialist
The model works. We did 7 sets of wheels yesterday and we have only been open 7 weeks! If it carries on like this we will need an extra member of staff sooner than we thought, we are both really pleased.
Duncan Scott TWS Colchester,
The Wheel Specialist
“Business has been fantastic from day one. We took in almost £20k in our first month, which far exceeded my expectations. In the early days, I got so much support in setting up the business. Everything was so well planned that we minimised the setup time and had clients booked in for business from day one. The sales and marketing provided by the franchisor has been brilliant. I have been so impressed with the leads generated for me by Head Office for free. Every day I get dozens of quote requests from potential clients off the web. With my average order value at £276, that is nearly £10k of opportunity in a day that the franchisor is giving me. Now that we are also developing trade accounts locally, I can see that the potential is even better than I was hoping for. I was nervous about setting up my own business but I have to say it was the best decision I have made. The first few months have been great and the future looks even better.”
Andy,
The Wheel Specialist
"I started off my journey running the Edinburgh branch of The Wheel Specialist and I absolutely loved it. After receiving an offer a couple of years later to buy my franchise, I decided to treat myself and accepted the proposal. Unfortunately I soon found myself deeply missing the world of alloy wheel refurbishment, having the opportunity to work on all those amazing cars, it was a sickness for which there was only one cure! To buy another franchise! I’m now very happily back in the world of The Wheel Specialist running the East Kilbride franchise. It’s great to be back!"
Colin,
The Wheel Specialist
“We were looking for a long time for a franchise business to invest in. After hours, weeks, months and years of scouring the internet it was by chance we came across The Wheel Specialist, after having some work carried out by another franchise. We were so impressed with the finished product we had a brief chat about the business with the franchisee, who was full of praise for the franchise. We decided to look a little deeper into it and contacted Ginny at Head Office and arranged a visit to the Birmingham branch. We were sold straight away - that was in August and by the following January we were set up and ready to go. We were supported all the way through from setup, systems to process and thereafter any issues are resolved with a quick phone call. I am left to run my business on a day to day basis and all of the things that may be neglected as a sole trader are dealt with by Head Office lightening your workload. I only wish we had come across the wheel specialist sooner.”
Danny,
The Wheel Specialist
"I have owned a TWS franchise now for over eight years. Over the years the franchise network has grown substantially to become the clear market leader. This is not only due to the hard work of individual franchisees but is a testament to the franchise system, corporate branding and the support we each receive every day if required. From the outset, the support has been tremendous, from help with site selection all the way through to opening day support. The technical and computer based systems training received was also superb. Highly recommended."
Mark,
The Wheel Specialist
"Having realised a niche in the market for a dedicated alloy wheel refurbishment service in the Grampian area, my first thoughts were to 'go it alone'. However, during my market research, I came across The Wheel Specialist, who had an opening for a franchise in the area. I visited TWS HQ and two existing franchises to get a feel for the business and what a franchise set up would offer compared to setting up my own, and there was no debating that the franchise model was the way forward. TWS offers full technical and front office training prior to start up, easy access to existing suppliers and credit terms, and full time support in technical and sales and marketing. Our online CRM system covers every aspect of running our business and our website is user friendly and allows our clients access to online quotations, none of which I would have had access to on my own. The TWS brand is dedicated to ensuring our clients receive the best value for money service, which can be very demanding on a franchisee, however this is geared to ensure a healthy return on my investment. If the brand is followed, TWS allows you the feeling of running your own business, with the assurance of network support and experience to make it a success."
Willie,
The Wheel Specialist
"It is essential for me that any company or product I have worked with is at the top of their game in all aspects. Delivering consistency is absolutely crucial. Every week we make sure that standards are pulled back online, every month questions are asked if standards have slipped. Sure it’s hard work – but what isn’t if it's worth having? Part of our success has to be due to Ginny and her team being cut from the same cloth. Being the best every time – not accepting second best. We shortly have our annual conference in a beautiful location in the Midlands, where all the franchises get together share best practise, catch up with what’s going on in other parts of the country face to face (although there is an excellent forum on the extranet for daily communication if required). Awards are given for various achievements – great to see a variety of branches each year succeeding with the smashing of goals and targets! I thoroughly enjoy the time as it re-enforces how big the franchise is now and how each year the brand becomes stronger and more defined… incidentally did I mention that HO pay for the whole occasion, not often happens these days! The journey is interesting, challenging and great fun, not to mention rewarding. I am thrilled and delighted with the opportunity that social media has brought us and am loving the way that business shifts and changes. This year my plan is to get bigger – watch this space and keep bringing in those wheels!"
Sarah,
The Wheel Specialist
"It has been busier than we could have ever anticipated, we are over the moon!.. We found The Wheel Specialist after looking for a franchise involved in the motor trade, the set-up of working from a fixed premises within our area, giving our customer a warranty on the finish knowing they would not deteriorate within a short period of time was just up our street. The owners of the franchise, Neill and Ginny, along with their franchise support team have put into place a first class operation giving loads of support and encouragement once the process of setting up is underway. From the day we started receiving interest from customers to opening the doors the stone has been rolling faster, with customer of all types coming in. Month before we opened we quoted £30k; month of opening: double, with an increase month on month. So with the support of The Wheel Specialist team we are onto a winner!"
Mike & Jon,
The Wheel Specialist
The Wheel Specialist Videos
VIDEO
Jon King | The Wheel Specialist Cardiff | Franchise Interview

Jon King | The Wheel Specialist Cardiff | Franchise Interview

An interview with Jon King of The Wheel Specialist Cardiff.
VIDEO
The Wheel Specialist | Cardiff Showroom

The Wheel Specialist | Cardiff Showroom

Inside The Wheel Specialist Cardiff Showroom
VIDEO
The Wheel Specialist | Franchise Promo Video

The Wheel Specialist | Franchise Promo Video

Take a look at The Wheel Specialist Franchise Opportunity.
VIDEO
The Wheel Specialist | Showroom

The Wheel Specialist | Showroom

The Wheel Specialist | Showroom
VIDEO
The Wheel Specialist | Head Office Support

The Wheel Specialist | Head Office Support

TWS franchises discuss the excellent support they receive from Head Office.
VIDEO
An Interview with Minesh Patel

An Interview with Minesh Patel

Franchisee of The Wheel Specialist in Maidenhead
VIDEO
An Interview with Sarah Kerr – The Wheel Specialist Bournemouth & The Wheel Specialist Fareham

An Interview with Sarah Kerr – The Wheel Specialist Bournemouth & The Wheel Specialist Fareham

Sarah talks about what it's like to start your own The Wheel Specialist franchise and some of the changes implemented in the last few months.
VIDEO
An Interview with David Stanley - The Wheel Specialist Leicester

An Interview with David Stanley - The Wheel Specialist Leicester

The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
VIDEO
An Interview with Eddie & Caroline McVey - The Wheel Specialist Ribble Valley

An Interview with Eddie & Caroline McVey - The Wheel Specialist Ribble Valley

The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
VIDEO
An Interview with Scott Christie - The Wheel Specialist Glasgow North

An Interview with Scott Christie - The Wheel Specialist Glasgow North

The Wheel Specialist is the market-leading alloy wheel repair, refurbishment & customisation franchise.
Wheel Specialist Auto Service Franchise
Wheel Specialist Auto Services gallery
Wheel Specialist Auto Service Franchise
Wheel Specialist Auto Services gallery
Wheel Specialist Auto Service Franchise
Available Locations:
Opportunities available throughout UK.
Business Type:
Franchise
Minimum Investment:
£75,000
Financing Assistance
3rd Party

Prospectus

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