New Omurice in Chelsea

The Next Big Bite: Bringing Japanese Comfort Food to Every High Street

Who Are We

Our vision is to expand Buy & Bite into a leading brand for Japanese omurice and authentic, traditional food from the Far East in the UK and beyond. Since launching our franchise program in 2023, we’ve already grown to multiple locations—and we’re just getting started.

We’re proud to share some exciting milestones:

Our Farringdon flagship store continues to grow stronger, cementing its position as a cornerstone of our brand and a showcase of our concept’s success.
Chelsea opened in June 2025, strengthening our footprint in one of London’s most vibrant dining hubs.
Wembley, opening in early 2026, will pioneer our new franchise model through an exclusive collaboration with the UK’s first premium children’s soft play and one-stop family club.
Soho franchise shop opening in early 2026, placing Buy & Bite at the heart of London’s bustling food scene.

These new openings — along with the sustained success of our flagship — reflect our brand’s rising popularity and strong commercial potential.

Born in the UK, our brand embodies a youthful, stylish, and welcoming ethos. We specialise in crafting signature 'Turnado-style' omelettes served atop rice, allowing customers to customise their meals with a variety of protein options. It's our creative take on delivering fresh, fast food with a unique twist.

We’ve also been featured in What Franchise as one of 2024’s Top Food Franchise Brands to Watch, and proudly showcased at both the 2024 and 2025 HyperJapan Festival, 2024 and 2025 Japan Matsuri London —the two UK’s largest celebration of Japanese culture.

Why Us?

Joining our franchise family offers a multitude of benefits tailored to meet the needs of today’s savvy investors, not only strengthening the prospects of financial success but also providing unparalleled support and expertise. You don’t need prior restaurant experience—our franchise model is designed for simplicity, backed by seamless operational support from our central kitchen.

What makes us different is how closely we work with you at every stage of your journey:

Site selection: We help you identify high-potential locations.
Negotiation & applications: Expert guidance to secure the best deals.
Design & development: From layout to branding, we ensure your shop is ready to impress.
Launch & beyond: Comprehensive training and ongoing support so you can focus on growing your business.

Many QSR brands rely on multiple distributors or frozen products, risking inconsistency and lower quality perception. At Buy & Bite, our state-of-the-art central kitchen in London uses only quality fresh ingredients sourced from proven, trustworthy suppliers, ensuring efficiency, consistency, and innovation.

More than just a production hub, it has earned global recognition as the official food supplier for the Taiwan Olympic Team at the Paris 2024 Games—a testament to our uncompromising standards, reputation, and dedication to quality. Franchisees benefit directly from this world-class expertise, ensuring every meal served lives up to the Buy & Bite promise.

Compared to most convenience food franchise opportunities, our total investment is remarkably low—under £150,000—and a significant portion can be financed. Despite the low capital requirement, six-figure profitability is achievable, thanks to our highly efficient and proven business model. Our operations are streamlined to maximise output and minimise costs, meaning faster service, leaner teams, and stronger returns.

Ideal franchisees should be eager to engage with their local communities, follow our proven system, and have the drive to grow their business within our brand family. If you’re excited about bringing something unique to your area, we’d love to connect!

Becoming a Buy & Bite franchisee has been a great decisions I’ve made. From day one, the head office team guided me through everything—from finding the right site to negotiating the lease and designing my shop. Their support has been seamless and reassuring, and I’ve always felt like I’m part of a team that wants me to succeed. The system is efficient, the food is loved by our customers, and I can already see the strong potential for growth.

— Current Buy & Bite Franchisee

Key Strengths

Low investment, high returns: Under £150k total investment with financing options available. Achieve six-figure profitability through our proven system.
Proven efficiency: Streamlined operations ensure fast service and simplified management, offering a low investment requirement for innovators.
Strong hand-holding from pre-launch to growth.: From site selection, lease negotiation, and applications to design, development, and ongoing operations—so you can focus on growth.
Cost-effective management: Lower staffing requirements bolstered by a centralised training system and robust support network.
Diverse menu: From main meals to snack bites and fruit tea, our unique offerings cater to a wide range of customers with vibrant tastes, all prepared within 2 minutes, ensuring a high retention rate.
Quality consistency: Our centralised kitchen in London, coupled with a specialised menu consultant and improvement team, ensures unwavering consistency in food quality.
Recognised and celebrated: Featured in What Franchise as a top brand to watch and showcased at the UK’s biggest Japanese culture event, HyperJapan Festival 2024 & 2025.
Low start-up fees with fantastic earning potential.
Small unit option available.