Platinum Wave

Platinum Wave Profile

When it comes to hands on experience building and developing franchise networks, few consultancies can match Platinum Wave - a team of business specialists who are delighting clients both in the UK and Internationally with their ‘part of your team’ service and creative solutions.

Named Service Provider of the Year at the EWIF Awards 2019

Named Best Customer Service Provider by the bfa in 2018

Named Best Service Provider at the Best Franchise Awards 2016

Platinum Wave’s services range from helping a brand make the successful transition from independent company to national franchise, right through to finding the perfect franchisees and staff, training the network to prosper and then in some cases, taking the business into exciting international territories.

Platinum Wave’s Areas of Expertise

• Franchise feasibility studies
• Developing franchise propositions
• Franchise operations and training manuals
• Developing pilot operations
• Franchisee recruitment marketing
• Copywriting
• Digital Marketing & Design
• Franchise support and training programmes
• Franchisor mentoring
• International franchising and brand expansion
• Area developer, master franchising and distribution licensing
• Executive recruitment for the franchise industry

Principal Consultants:

Suzie McCafferty – CEO and Head of Franchising

Andy McCarroll – Head of Marketing

Steve Lampshire – Head of Recruitment

About the CEO

Suzie is an Affiliate member of the British Franchise Association, a Franchisor and Franchisee of the Year Awards Judge and Chairperson for the Scottish Franchise Forum.

With almost 20 years first-hand international franchising experience, Suzie is a well-known personality in the franchising world. Having franchised her own business from a single retail shop in Edinburgh to a network of over 70 franchised outlets across 6 countries from the Caribbean to the Middle East, it is fair to say Suzie’s consultancy comes with an authenticity that is hard to match.

Suzie was also the Franchise Director and Board Member of national recruitment franchise and £30m turnover franchise network Select Appointments before setting up Platinum Wave which makes her the ideal person to consult with when it comes to both recruiting franchisees and maximizing the potential of your network.

Contact Us

Edinburgh Office: 0131 210 0351

London Office: 0207 438 2097

Email: franchise@platinumwave.co.uk