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Wimpy Franchise

No. 81 of the UK's Top 100

As one of the original burger restaurants, Wimpy was first established in Indiana, United States, in 1934. The licence was sold in the UK to J.Lyons and Co, which led to the opening of the first Wimpy in London in 1954. Lyons controlled global franchising in the 1970’s. The company is currently headquartered in Johannesburg, South Africa, as part of Famous Brands. Wimpy serves a varied menu of burgers (whether meaty or vegetarian), breakfast grills, chips, jacket potatoes, salads, as well as drinks, shakes and desserts. A Wimpy franchise unit come in different formats: compact kiosks, express counter-service setups and full restaurants.

Franchise fee£10,000
Minimum investment£45,000 for Kiosk
£80,000 for Express unit
£220,000 for Restaurant
Royalty fee / Management fee7%
Advertising fee5%
FinancingYes, through bank agreements
Prior to opening, the new Wimpy franchisee follows a 2-week skills programme at the Academy Training Store. Ongoing support in sales, marketing, advertisement and customer relations is provided, including visits from an assigned district manager. Franchisees are welcome to raise any issue at meetings held by the Wimpy National Franchise Council.

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