Cluville - Kids Escape Room

Own Your Own Cluville

Birthday parties are one of the most recession-resistant, repeat-purchase categories in family entertainment. Parents spend consistently, book groups, and come back every year for a new child, a new room, a new adventure.

Cluville is built around that reality. It is a purpose-designed kids escape room concept - six immersive rooms to choose from, original characters, hands-on puzzles - generating revenue through five complementary channels: birthday bookings, family visits, school groups, tourist traffic, and merchandise.

The concept launched in Zagreb, Croatia in 2017, expanded to Montenegro in 2019, and debuted in the United States with the opening of Cluville Scottsdale, Arizona in January 2025 — backed by the same team that franchised the Museum of Illusions concept across 27 countries and 5 continents worldwide.

A franchise of this kind offers something rare: a business that parents actively seek out, that schools value, and that children remember. The financials are driven by high-margin, group-based bookings.

What Is Cluville – Kids Escape Room?

Cluville is the first escape room concept designed specifically for children aged 6–14. Unlike adult escape rooms adapted for younger audiences, every element of Cluville — the room narratives, the puzzle difficulty, the physical props, and the staff role — has been built with children at the centre.

Each location features between four and six fully themed escape rooms, each with its own original story and cast of characters. Rooms include themes:

• Detective Agency
• Old Wizard
• Secret Potion
• Alien Invasion
• Magic Book
• Witch's Cottage

For Kids-Only experiences a trained Gamemaster is present in every room, guiding groups through the experience and ensuring every child - regardless of age or ability can participate and succeed. For family experiences, Cluville features an advanced operational system that allows a single game master to monitor multiple escape rooms via cameras and a smart hint system -significantly reducing labour costs.

• Each center can take from 30 – 60 people depending on the size of the venue
• The experience runs 60 - 120 minutes per visit
• Each room accommodates up to 10 players
• Birthday party packages are structured as complete, turnkey events - escape room session, party time, add-ons, meaning operators capture the full booking value in a single visit.

Cluville is not screen-based entertainment. It is physical, collaborative, and story-driven — a format parents actively choose because it builds real skills: problem-solving, teamwork, confidence, and concentration. These qualities align with school curriculum goals, making Cluville equally attractive as a school visit destination.

Why Choose Cluville?

A concept built for Kids and Families

• The only escape room brand designed exclusively for children aged 6–14, with rooms, puzzles, and staff protocols developed for that age group from day one
• Six original themed rooms with proprietary IP, characters, and storylines
• Efficient dual-mode Gamemaster system: remote monitoring technology lets one operator run multiple rooms from a single station, while birthday parties and kids-only sessions include an in-room Gamemaster to guide the group and ensure every child participates safely.

A revenue model built on efficient staffing, repeat visits and group bookings

• Develop your market with up to 20% returning customers.
• Birthday parties are the primary revenue driver — high-margin, larger group bookings with up to four tiered packages suitable for groups from 8 to 40 children.
• Staffing is the single biggest cost challenge in location-based entertainment - Cluville's advanced remote Gamemaster system directly solves this problem. Our operational model achieves an average Labour-to-Room ratio of 1:1. That level of efficiency is rare in the escape room industry and gives franchisees meaningful control over their largest operating cost from day one.
• Multi-unit scalability: a new brand like Cluville means opportunity to expand into additional locations and scale your business quickly.

A concept parents trust and schools request

• Screen-free positioning resonates strongly with parents and educators
• Curriculum-aligned educational benefits including problem-solving, teamwork, and STEM-relevant skills

Backed by proven franchise experience

• Operated by Bright Entertainment, Master Franchisee for Museum of Illusions across 14+ cities including Dubai, Doha, Toronto, Chicago, Dallas, and Kuala Lumpur
• 7+ years of location-based entertainment franchise operations
• 13-person headquarters team covering project management, marketing, and franchisee support

What's Included?

Franchisees receive a complete, operational system - not just a license. Cluville's turnkey package covers the physical build, the brand identity, the marketing engine, and the ongoing support infrastructure.

Physical & Operational Setup

• 4 to 6 fully designed, pre-built escape rooms with vandal-proof props, high-tech puzzles, and wow-factor finishes
• Interior and exterior store design package tailored to your location
• Localized props and plug-and-play puzzle systems with remote control options
• Pre-written clue scripts, game flow materials, and Gamemaster training protocols
• Merchandise range: T-shirts, bags, brainteasers, multiplayer games
  

Brand, Marketing & Digital

• Website and social media design package
• 360° marketing support: digital advertising, social media management, PR, and SEO
• Pre-opening marketing campaign and grand opening support
• Offline marketing and B2B sales support (school programmes, group bookings)
  

Training & Ongoing Support

• Grand Opening Training Programme covering operations, guest experience, and birthday event management
• Ongoing operational support from a dedicated franchisee support account manager
• Financial strategy guidance and market-specific offer development
  

Requirements?

Franchisees are responsible for securing a suitable indoor location. The ideal unit size is 300–500 sqm in a high-footfall area. If you have a space in mind, the Bright team will review the floorplan and advise on fit-out suitability.

Space & Investment

• Indoor location: 300–500 sqm
• Investment starting from €150,000 (varies by market, space, and configuration)
• Lean operating model: 2 full-time employees, 8-10 part-time staff or students

Ideal Franchisee Profile

• First-time entrepreneurs seeking an operationally manageable
• Existing operators in escape rooms, family entertainment centres, or indoor entertainment seeking an additional concept
• Parents, educators, or community-focused operators who see genuine value in meaningful play for children
• Capital-ready investors looking for a business with strong repeat-purchase mechanics and a clear path to ROI

What's Next?

If Cluville looks like the right opportunity for your market, the first step is a direct conversation with our franchise team. We'll walk you through the financial model, available territories, and what the process looks like from NDA to Grand Opening (typically lasting 6–12 months).

Request more information below to get started.