Partnering with you to build your future through property.

Who are we?

Property might not be the first thing you think of when considering a franchise – but creating a property business backed by a proven franchise model comes with huge benefits. Achieve £50,000 to £150,000 pa income with 15% ROI from property – three to four times more income than traditional buy to let portfolios – investing in quality houses of multiple occupation (HMOs).

For over 15 years, we’ve used our tried and tested HMO business model to guide our Franchise Partners in the purchase, renovation and tenanting of HMOs. This low-risk model has helped more than 400 people build their successful portfolios, in a network of over 1200 high-quality properties across the country.

How does it work?

Platinum franchisees follow a robust and de-risked property investment model in highly profitable, but complex co-living properties. Known as Houses in Multiple Occupation (HMOs), the Platinum model is backed by expert training, mentoring and coaching, as well as ongoing support across key areas of property investment, including planning, lettings, tax, licensing, and finance.

This safety net of expertise eliminates potentially costly mistakes and protects each franchise partners’ investment capital.

Platinum Property Partners helps its partners to:

Find suitable and development-friendly properties in high-demand areas
Cost-effectively renovate property into multiple-room co-living properties
Navigate the minefield of legislation, planning and licensing that comes with letting out co-living properties
Grow their businesses in a tax-efficient way and scale their portfolios with ongoing support from the company’s Power Team of business growth mentors, accountants, tax, and finance experts
Develop personally and professionally, creating a lasting legacy for their families.

What is an HMO?

Houses in Multiple Occupation (HMOs) might spark images of student houses or ‘low quality’, cramped properties.

The co-living properties that Platinum franchise partners offer couldn’t be further from that stereotype.

They are beautifully renovated, high-quality, safe, and bespoke homes for professional people.

The benefits of a Platinum Property Partners franchise

‘‘I can invest in property on my own – why do I need to pay a franchise to do it?’

It’s a question we hear frequently and, of course, the answer is: ‘You don’t.’

But any investment is a risk and co-living / HMO property investment comes with some hugely costly potential mistakes – not least buying a property that either can’t be converted into an HMO due to licensing restraints or won’t work as a co-living home due to its layout or size.

Our planning, licensing, purchasing and renovation mentors don’t allow those kinds of mistakes to happen.

They de-risk the process of building a property business and help to ensure our Franchise Partners generate the highest possible returns.

How much does the franchise cost?

The franchise fee for a 10-year partnership with Platinum is £29,995 plus VAT.

To fund your property business’, you’ll need access to between £300,000 and £700,000 of working capital to cover both the franchise fee and the purchase and renovation of your first property.

The actual amount of capital depends, of course, on where you are looking to invest.

For example, a property in London will cost more to purchase and renovate than one in the North West or Yorkshire & The Humber.

What experience do I need?

The short answer is ‘none’.

The most important traits that the company looks for in potential franchisees is determination, positivity, and a community-minded outlook. If you want to become a part of the community play a part in the continued growth of what has become a powerful and collaborative network, then this is the right franchise for you.

Platinum franchise partners come from all walks of life.

Some have property investment experience, others have none. Some have owned their own businesses before, while others are employed and remain so while they grow their businesses – until their portfolio income replaces their salary, at which time they often give up work and enjoy having more time to do the things they love.

Because the community of franchise partners is built on support and collaboration, it’s important that both franchisee and franchisor are a good fit for each other.

The Next Steps

So, take that crucial first step and request more information – we’ll be in touch to find out more about you and your goals through franchising.

Platinum Property Partners News

Faith knew nothing about property before joining Platinum – now she's closing in on her fifth HMO

February 05, 2021

JOINED PLATINUM PROPERTY PARTNERS: 2016

PREVIOUS CAREER: IT Project Manager

PORTFOLIO LOCATION: Greater Manchester

NUMBER OF HMOs: 5

BIGGEST BENEFIT: Financial and lifestyle freedom

Platinum’s 390+ Franchise Partners have all had their own reasons for joining.

For Faith Staniforth, however, it was an extremely difficult period in her life that led her to seek positive change through property investment.

“I was very fortunate that I had a long and loving marriage to my wonderful husband, Keith,” says Faith.

“But we all have a reason for change though and mine was a very personal one because my husband passed away suddenly.”

Faith’s career in IT was all about planning, so it was no surprise that, having lost Keith before his time, she very quickly put a firm plan in place to safeguard her future.

“I had a fantastic career and when Keith passed away, I was working as Head of IT for Lloyds Bank’s mortgage operation, so it was a big job and lots of pressure at a difficult time,” adds Faith.

“I was 55 at the time, so I was already thinking more about retirement, doing less work and making life easy for myself.

“Losing Keith was a big shock, but I didn’t want to be in a position where I was making changes for the wrong reasons – it had to be a positive change.

“It took me a few years to get my head around what I could do and then in 2016 I joined Platinum.”

MOVING AT PACE

Although she hailed from the North West, Faith had wider-ranging options for her chosen investment area.

After “a lot of due diligence”, however, she opted for nearby Salford and moved to the Greater Manchester town so she could manage her properties easily.

Faith’s plan to quickly build a portfolio of four HMO properties was ticked off inside two years, thanks both to her own drive and enthusiasm and the accountability and support of the Platinum team.

“I couldn’t have done it without the mentoring because my career was in IT and application development – I didn’t know anything about houses other than the fact I lived in one,” laughs Faith.

“With the first four HMOs, I learned a huge amount and gained massive experience through repeating the programme that Platinum trains you in. It was incredible.

“Each of the four houses had something different about it, but prices started to rise in Salford quite quickly as we’re close to Media City. I worked with Platinum’s Buying Mentor Mike Dixon in 2016 when I joined, and we secured the first house for £180,000.

“It’s worth more than £300,000 now and I spent £90,000 on the renovation.”

EXPANDING THE BUSINESS

After Salford council amended local planning rights in 2019, meaning HMOs in the town needed planning permission for change of use, Faith was getting itchy feet and started looking for her fifth property elsewhere.

“My fifth HMO is in Macclesfield,” she says.

“I came across a property there that had planning permission to be an HMO – but it was a commercial building.

“I’d used up my capital on the first four houses so I needed to be creative and utilise my pension pot with this one to secure it and there’s where the help from the Platinum Power Team came in, because using pension funds to buy bricks and mortar can be hugely complicated when you don’t know what you’re doing.”

Faith was able to secure the property for £100,000 and is spending a further £150,000 on the renovation – which will make the building a high-quality, eight-bedroom, eight-bathroom HMO and takes her total portfolio to an amazing 30 rooms across all five houses.

BIG RETURNS

“The fifth HMO will generate £40,000 a year in income,” says Faith.

“Macclesfield is a new market for me, but I know with the standard of properties we create, we’ll have no trouble selling the rooms.

“It was a complex process to purchase it through my pension and there is actually still more to do on that front once the renovation is finished.

“I couldn’t have done any of that without the Power Team of mortgage brokers, tax advisors and lawyers.

“I’ve been using them all since 2016 and I’m still using them because they give me the confidence to do things that are far more complex but far better in terms of returns.”

Platinum Property Partners Testimonials

"I have successfully generated a replacement income, provided for my retirement so I won’t need to rely on family or the state and are genuinely proud of the product and service I provide. I am also able to spend much more time with the kids too, which is the greatest benefit of joining PPP.”

David Brant, PPP Franchise Partner,

Platinum Property Partners

"We knew what we wanted to do, we knew what type of lifestyle we wanted to achieve and what income we would need to facilitate that. The return on capital has been absolutely great and in excess of what we had planned for. If we could do it all again tomorrow, we would. Why wouldn’t you? It’s done what it said on the tin. It’s given us the lifestyle we wanted and the income we need."

Alex and Emma Glass, PPP Franchise Partners,

Platinum Property Partners

"I have been able to use equity in my own home to help me build a successful property business of scale with the help of PPP, but where PPP adds the most valueis in the continued learning – not just about property, but on a personal level too."

Cathy Colston, PPP Partner,

Platinum Property Partners

"The benefit of being part of Platinum Property Partners far outweighed the cost and risk of going it alone. Also, being part of a community of like-minded people is definitely important. We can share ideas, successes and challenges and talk about best practices."