Partnering with you to build your future through property.

Who are we?

Property might not be the first thing you think of when considering a franchise – but creating a property business backed by a proven franchise model comes with huge benefits. Achieve £50,000 to £150,000 pa income with 15% ROI from property – three to four times more income than traditional buy to let portfolios – investing in quality houses of multiple occupation (HMOs).

For over 15 years, we’ve used our tried and tested HMO business model to guide our Franchise Partners in the purchase, renovation and tenanting of HMOs. This low-risk model has helped more than 400 people build their successful portfolios, in a network of over 1200 high-quality properties across the country.

How does it work?

Platinum franchisees follow a robust and de-risked property investment model in highly profitable, but complex co-living properties. Known as Houses in Multiple Occupation (HMOs), the Platinum model is backed by expert training, mentoring and coaching, as well as ongoing support across key areas of property investment, including planning, lettings, tax, licensing, and finance.

This safety net of expertise eliminates potentially costly mistakes and protects each franchise partners’ investment capital.

Platinum Property Partners helps its partners to:

Find suitable and development-friendly properties in high-demand areas
Cost-effectively renovate property into multiple-room co-living properties
Navigate the minefield of legislation, planning and licensing that comes with letting out co-living properties
Grow their businesses in a tax-efficient way and scale their portfolios with ongoing support from the company’s Power Team of business growth mentors, accountants, tax, and finance experts
Develop personally and professionally, creating a lasting legacy for their families.

What is an HMO?

Houses in Multiple Occupation (HMOs) might spark images of student houses or ‘low quality’, cramped properties.

The co-living properties that Platinum franchise partners offer couldn’t be further from that stereotype.

They are beautifully renovated, high-quality, safe, and bespoke homes for professional people.

The benefits of a Platinum Property Partners franchise

‘‘I can invest in property on my own – why do I need to pay a franchise to do it?’

It’s a question we hear frequently and, of course, the answer is: ‘You don’t.’

But any investment is a risk and co-living / HMO property investment comes with some hugely costly potential mistakes – not least buying a property that either can’t be converted into an HMO due to licensing restraints or won’t work as a co-living home due to its layout or size.

Our planning, licensing, purchasing and renovation mentors don’t allow those kinds of mistakes to happen.

They de-risk the process of building a property business and help to ensure our Franchise Partners generate the highest possible returns.

How much does the franchise cost?

The franchise fee for a 10-year partnership with Platinum is £29,995 plus VAT.

To fund your property business’, you’ll need access to between £300,000 and £700,000 of working capital to cover both the franchise fee and the purchase and renovation of your first property.

The actual amount of capital depends, of course, on where you are looking to invest.

For example, a property in London will cost more to purchase and renovate than one in the North West or Yorkshire & The Humber.

What experience do I need?

The short answer is ‘none’.

The most important traits that the company looks for in potential franchisees is determination, positivity, and a community-minded outlook. If you want to become a part of the community play a part in the continued growth of what has become a powerful and collaborative network, then this is the right franchise for you.

Platinum franchise partners come from all walks of life.

Some have property investment experience, others have none. Some have owned their own businesses before, while others are employed and remain so while they grow their businesses – until their portfolio income replaces their salary, at which time they often give up work and enjoy having more time to do the things they love.

Because the community of franchise partners is built on support and collaboration, it’s important that both franchisee and franchisor are a good fit for each other.

The Next Steps

So, take that crucial first step and request more information – we’ll be in touch to find out more about you and your goals through franchising.

Platinum Property Partners News

After joining Platinum at the start of the pandemic, Dominic is already eyeing his third HMO property

May 25, 2021

JOINED PLATINUM PROPERTY PARTNERS: 2020

PREVIOUS CAREER: Divisional Regional Manager

PORTFOLIO LOCATION: South West

NUMBER OF HMOs: 2

BIGGEST BENEFIT: Capital working harder

When it comes to new best friends, Dominic Hegan is unable to choose just one.

In fact, he’s got three – and all of them have one thing in common: Platinum Property Partners.

“I joined Platinum in January 2020,” says Dominic, “which was an interesting year to do it!”

But before we get into the logistics of property investment during a pandemic…

A MAN WITH A PLAN

Dominic’s journey with Platinum actually began back in the earlier part of 2019, however, when he decided to take early retirement from his corporate job and started looking at ways to invest his pension pot and savings.

“My plan was quite straight-forward,” he recalls. “I was going to take the tax-free cash out of my pension, use some of my savings and buy some single buy-to-let properties.

“I already had two buy-to-lets which I thought were giving me a pretty decent return, but your perspective can really change when you learn about the kind of returns you can make from HMOs.”

A GREAT RECOMMENDATION

Dominic sought advice from a former colleague, Cathy Colston, who he knew had explored a more specialist area of property investment since leaving the corporate rat race behind herself.

“I knew Cathy had done a load of property stuff and I thought, ‘before I go and buy some more myself, I’ll give her a call and pick her brains to find out if there’s a better way I could do it’.”

A lunch date followed, where Cathy gave Dominic the lowdown on everything she’d achieved since joining Platinum back in 2011.

“I then had a chat with Mike Hedgecox, Platinum’s Executive Partner, and talked through what the franchise offered so that I wasn’t wasting anyone’s time by attending a Discovery Day,” says Dominic.

“Everything Mike said backed up what Cathy had told me, so I went along to a Discovery Day with my wife Lisa in September 2019 to really delve deeper into the franchise model.”

“I already had two buy-to-lets which I thought were giving me a pretty decent return, but your perspective can really change when you learn about the kind of returns you can make from HMOs.” - DOMINIC HEGAN

PUSHING ON AS PLANNED

Four months later, the Hegans were fully-fledged Platinum Franchise Partners – but talk of a new virus sweeping across Europe was already intensifying.

“When we attended the Discovery Day, nobody had heard of the word Covid,” recalls Dominic.

“We joined in January and had mapped out a really clear plan for the next 10 years, but by March everything was up in the air to say the least.

“We’d had our purchase mentoring with Mike Dixon and looked at eight houses on the first day and then another four on day two.

“By the end of day two, we’d decided to buy two houses, went on sale agreed and were steaming ahead with our plans.

“But when the lockdown arrived in March, we hadn’t completed either of them and it was quite a difficult place to be for a while.

“I was thinking, ‘I’ve invested in the franchise, have some really clear plans and know what I’m doing – but can I actually do it now’?

“Moreover, was it the right thing to do, investing more than half a million pounds in property when so many people were saying the bottom was going to fall out of the market?”

Dominic pondered putting his plans on ice for 12 months to watch the pandemic play out, but a further chat with Mike Dixon quickly made him see the bigger picture.

“I had a long chat with Mike,” he recalls, “and I then realised that the whole point of developing HMOs in this way is to provide a long-term income stream, rather than purely capital growth.

“The Platinum business model is based on that lifelong income, with capital growth as an added bonus if you get it, so we decided as soon as the lockdown was lifted, we’d crack on.”

THE MAGIC OF MENTORS

Those new best friends quickly became hugely important to Dominic – firstly, Mike Dixon.

“We looked at so many houses during our purchase mentoring with Mike,” says Dominic, “and there were three or four that would have worked really well for us.

“Mike’s advice was key and as one of the properties was a really light refurb, he suggested that we go with an HMO mortgage on that one right away, meaning we could actually buy another for cash at the same time.”

Next up was refurb mentor Kim Thorogood.

“I think Kim probably got to the point where she dreaded seeing my number flash up on her phone,” laughs Dominic.

“I had all sorts of questions about the refurbs that I should probably have known the answer to, but I didn’t. You learn very quickly from people like Kim, though, and I almost feel I could do the next house solo.”

Both of Dominic’s houses were completed and styled using Platinum Power Team member Hedgehog Studios, and ready to launch in September 2020 – quite an achievement in the year of Covid.

“Hedgehog did the design and fit-out and then did a photoshoot for us at the first house – within two weeks of the rooms going on Spareroom, we’d let every one of them,” smiles Dominic.

“Our final tenant at the second house moved in during November, so we had 100% occupancy from November – 12 rooms, across two houses, bringing in a return that’s well in the upper end of double figures.”

That’s where best friend number three came in…

“It doesn’t matter how well you choose a house and how well you refurb it if you can’t tenant it,” says Dominic. “And that’s where having a lettings advisor like Rachel Lewis is worth its weight in gold.

“I had two buy-to-lets already, so I had some experience of renting out property, but Rachel made sure we did everything absolutely perfectly and professionally, mitigating risk and finding the right tenants, to getting all the paperwork right legally – which is far more complicated with HMOs and one of the major reasons why we joined Platinum, because you get that extra attention to detail to ensure you stay legally compliant.

“Rachel became my new best friend after Kim and Mike!

“But in all seriousness, I spent 35 years in the service industry, leading teams to deliver the best service I thought was possible.

“As a result, I’ve got really huge expectations, but I can honestly say everything we’ve received since joining Platinum has exceeded those expectations – even in the middle of the pandemic.”

Platinum Property Partners Testimonials

"I have successfully generated a replacement income, provided for my retirement so I won’t need to rely on family or the state and are genuinely proud of the product and service I provide. I am also able to spend much more time with the kids too, which is the greatest benefit of joining PPP.”

David Brant, PPP Franchise Partner,

Platinum Property Partners

"We knew what we wanted to do, we knew what type of lifestyle we wanted to achieve and what income we would need to facilitate that. The return on capital has been absolutely great and in excess of what we had planned for. If we could do it all again tomorrow, we would. Why wouldn’t you? It’s done what it said on the tin. It’s given us the lifestyle we wanted and the income we need."

Alex and Emma Glass, PPP Franchise Partners,

Platinum Property Partners

"I have been able to use equity in my own home to help me build a successful property business of scale with the help of PPP, but where PPP adds the most valueis in the continued learning – not just about property, but on a personal level too."

Cathy Colston, PPP Partner,

Platinum Property Partners

"The benefit of being part of Platinum Property Partners far outweighed the cost and risk of going it alone. Also, being part of a community of like-minded people is definitely important. We can share ideas, successes and challenges and talk about best practices."