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Barking Mad Dog Care

Barking Mad

Start a Barking Mad Franchise

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Live the dog lover’s dream and be your own boss, running a multi award-winning pet care franchise.


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A lifestyle with flexibility, a growing full-time income and the rewards of making a really positive difference to the lives of pet lovers and their four-legged best friends – what’s not to like?

Why not escape the ordinary, leave the 9-5 office grind behind and become your own boss with Barking Mad?

Sharing our pet care sector knowhow, systems and brand name has enabled our large network to start or grow their own successful businesses via the franchise route.

Our 70+ franchise owners love what they do and reap the benefits of a successful, flexible, family-friendly career.

Why Barking Mad?


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  1. Over 20 years’ experience – we are proud to be an award-winning, leading franchise in our sector.
  2. Best Pet Care Franchise – as awarded by The Elite Franchise Top 100 for the LAST 7 YEARS in a row!
  3. A highly flexible business opportunity – allowing you to run it around other personal commitments.
  4. Great earnings potential, as well as achieving the work/life balance you really want.
  5. A market leading launch package – including marketing activity, licensing support and insurance.
  6. The UK’s most-trusted pet care provider – as verified by our substantial number of Trustpilot reviews – over 9,000 and counting!
  7. Fantastic support available to our franchise network including: Animal welfare licensing support, Social-media, Sales & Marketing support, Operational, Accounting and IT support, Dog behaviour training, canine first aid certification and other practical coaching.

Join Our Pack


Would you jump at the chance to ditch your current routine and enjoy spending every day in the company of adorable dogs and fellow dog lovers? John and Elaine Warburton, winners of the British Franchise Association Lifestyle Award, describe buying a Barking Mad franchise as,

“the best decision we have ever made”


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Self-confessed, ex ‘wage slave commuter’ John explains:

“As animal lovers, the concept of home-from-home dog boarding held huge appeal. The Barking Mad franchise system’s tried, tested and proven operating procedures were a major factor in our decision, along with the training, support and potential for growth to an impressive six figure turnover.”

Dog ownership in the UK has surged over the past few years, with an estimated 34% of the UK population now owning a dog, which equates to over 13m dogs*! Therefore, Barking Mad is expanding across the UK and needs motivated business owners to meet demand. Could this be you?


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Comprehensive Business and Customer Support


Starting out on your own can be really tough and new entrants to the market need to stay ahead of the competition. According to a recent report in ‘The Times’, 20% of sole traders fail within a year and 60% fail within five years. Launching a franchise with a prominent brand name, with the added support of a dedicated HQ team, means that your new venture has the best possible start.

Barking Mad’s team of experts are specialists in all areas of the business, so you don’t have to be! From sales and accounts advice, to social media and online marketing support, help is on hand. Franchisees are guided every step of the way with one-to-one business planning and expert training guides.

As part of Franchise Brands plc since 2016, our franchisees also benefit from the knowledge of a group of market-leading franchise businesses who share the same support services, with huge commitment to investment and innovation.

Loyal Repeat Business and Referrals in a Massive Growth Industry


When you buy a Barking Mad franchise, you will benefit from our brand’s loyal repeat business and referrals in a massive growth industry. Our customers love our service, as demonstrated by our independent 5* Trustpilot reviews.

Tapping into potential in the pet market requires knowledge of a complex sector, but with a Barking Mad franchise, our proven and successful business model will give you all the tools you need to achieve your entrepreneurial, pet care dreams.


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Top Dog Brand Leader


A strong brand and extensive expert resources mean we have a tried and tested recipe for your success. Barking Mad has a strong brand presence both online and offline, as well as being featured by the national media including the BBC, ITN, Daily Mail, Metro, Evening Standard and many more.

If you’re a pet lover, with ambition and a dedication to first class customer service, then Barking Mad could be perfect for you. Our franchise owners create profitable and successful businesses with the support and expertise of our leading national brand. They enjoy an enviable work-life balance whilst indulging their passion for pets.

Join a business community who love pets as much as you do. Territories are strictly exclusive and available on a first come first served basis, so why not get in touch today? We’d love to chat to you about taking the first steps to becoming a dog care entrepreneur. Request an information pack today to find out more.

*The franchise is £9,995+VAT, and with our PAYG option, we can get you started with as little as £4,995 +VAT to set up. Barking Mad also has a great relationship with high street banks and there is also the option of a Government start up loans scheme, subject to acceptance.

* Dog population in the UK 2024 | Statista

Complete the form below to find out more about a Barking Mad franchise!

Barking Mad Dog Care Financial Data
The following financial information was provided by Barking Mad Dog Care to give you more information about the costs associated with a Barking Mad Dog Care opportunity
FINANCING ASSISTANCE
Yes, sign up from £10,000+VAT with available pricing options
Barking Mad Dog Care News

Barking Mad Secures Spot in Prestigious Franchise League Table for 2025

January 08, 2025| Franchise News
Barking Mad is proud to announce its continued recognition as one of the UK’s leading franchise opportunities, earning the 60th spot in the esteemed Elite Franchise Top 100 (EF100) rankings for 2025.

Barking Mad Franchisees Nominated as Finalists in Prestigious 2024 BFA HSBC UK British Franchise Awards in the ‘Community Focus’ Category

July 17, 2024| Franchise News
Northumberland based Barking Mad franchisees, Brabara Frater and Caroline Bradshaw have been selected as finalists of the prestigious 2024 BFA HSBC UK British Franchise Awards for the ‘Community Focus’ category.

Barking Mad’s Louise expands to second territory in just two years

March 19, 2024| Franchise News
A Barking Mad franchisee is celebrating after expanding her territory, to match even more doting dog owners with helpful hosts.

Barking Mad honoured in annual esteemed league table

December 18, 2023
Barking Mad, the UK’s most trusted dog home boarding brand, is celebrating after earning recognition as one of the top franchise opportunities in the UK.

Holiday demand sees Barking Mad slash upfront investment in franchise opportunity

July 10, 2023
Barking Mad, the UK’s most-trusted dog sitting service, has reduced its franchise fee to help better service the increase in customer demand experienced during the summer months.

Top Dog Alun Scoops Industry Award

February 07, 2023
A man who went walkies from local government to give dogs holidays worth writing home about, has won a major industry award. Alun Davies, owner of Barking Mad Cotswolds, is the winner of a Great British Franchisee Award, one of the highest honours in the franchising world.

Barking Mad Partners with Other Pet Care Franchisors to Launch Pet Welfare Organisation (PCFA)

January 16, 2023
Barking Mad, the UK’s most trusted dog sitting service has partnered with several other leading pet-care franchisors to put the welfare of pets at the forefront of the £3.1 billion industry (Statista, 2021). Collectively, the franchisors have formed the Pet Care Franchise Association (PCFA).

Barking Mad Dog Care: The UK’s Top Rated Pet Care Franchise Five Years Running

January 11, 2023
Barking Mad Dog Care has been ranked as the top pet sector franchise in the 2023 Elite Franchise Top 100, as well as ranking as number 48 overall in the UK.

IWD 2025 Barking Mad Case Study | Adele James

To celebrate International Women’s Day, we’ve caught up with one of our hugely inspiring franchisees, Adele James, to find out how she finds running her own Barking Mad franchise

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What did you do previously to joining Barking Mad?

I was a travel agent for 15 years, I also worked in recruitment and prior to Barking Mad I was the Sales Support Manager for the Radisson hotel group in the UK.

What appealed to you most about Barking Mad when you first started considering franchising as a route to self-employment?

I wanted to work with dogs and while researching for the future I found Barking Mad. The Barking Mad franchise stood out because of the great reviews, the training that’s provided and it was an opportunity to work with dogs straight away knowing I had full support and great earnings potential.

Would you encourage more women into franchising with Barking Mad and why?

Absolutely! Barking Mad Dog Care offers a fantastic opportunity for women to enter the franchising world. Here are a few reasons why:

  • Flexibility: The franchise model allows for a flexible work schedule, which can be particularly appealing for women balancing work and family commitments.
  • Support and Training: Barking Mad provides comprehensive training and ongoing support, ensuring that franchisees have the tools and knowledge they need to succeed.
  • Community: Joining Barking Mad means becoming part of a supportive network of franchisees who share a passion for dogs and business.
  • Proven Success: With over 25 years of experience, Barking Mad has a proven business model that has helped many franchisees achieve their entrepreneurial dreams.

If you're passionate about dogs and looking for a rewarding business opportunity, Barking Mad could be a great fit!

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What support is there from Head office - national marketing, franchise support etc? 

Barking Mad offers a comprehensive support system, including training, marketing assistance, and ongoing guidance. This support helps you navigate the challenges of running a business and sets you up for success.

What is the best thing about being a Barking Mad franchisee?

One of the best things about being a Barking Mad franchisee is the joy of working with pets and their owners. A few highlights include;

  • Passion-Driven Work: If you love dogs, running a Barking Mad franchise allows you to turn that passion into a fulfilling career. You'll get to spend your days caring for and playing with pets, which can be incredibly rewarding.
  • Community Connection: You'll build relationships with local pet owners and become a trusted part of the community. Knowing that you're providing a valuable service to your neighbours can be very gratifying.
  • Impact: Providing high-quality care for pets while their owners are away brings peace of mind to pet owners and ensures that their furry friends are happy and well-cared for.

Overall, being a Barking Mad franchisee offers a unique combination of passion, community, support, flexibility, and impact. It's a great opportunity for anyone who loves dogs and wants to make a positive difference in their community!

How is your life different now compared to before being self-employed with Barking Mad? 

Running your own business offers a sense of entrepreneurial freedom, allowing you to make decisions independently and steer your venture in the direction you envision. The potential for growth is another significant advantage, as your earnings are directly tied to the success of the business, meaning dedication and hard work can lead to substantial financial rewards.

Additionally, leaving the corporate world can be a major motivator, especially if past experiences involved feeling undervalued as an employee. Escaping that environment provides an opportunity to create a business culture that aligns with your values and aspirations.

What's the most valuable piece of advice you could give someone (and specifically women) looking to buy their first franchise?  

1. Understand the Business Model: Make sure you fully understand how the franchise operates, including the business model, revenue streams, and daily operations. Speak with current franchisees to get their insights and experiences.

2. Financial Planning: Ensure you have a clear understanding of the financial investment required, including initial costs, ongoing fees, and potential hidden expenses. Create a detailed business plan and consider seeking advice from a financial advisor.

3. Seek Female Mentors: Find successful female franchisees or entrepreneurs who can offer mentorship and advice. Their experiences can provide valuable insights and support.

4. Confidence and Assertiveness: Be confident in your abilities and assertive in negotiations. Don't hesitate to ask questions and advocate for yourself.

Adele King Image

In your opinion, what makes a successful franchisee? 

Passion and enthusiasm play a crucial role in running a successful franchise, as genuine excitement for the business and its products or services leads to better customer service and a more positive work environment. A strong work ethic is equally important, as dedication, hard work, and a willingness to go the extra mile are essential for success.

Franchisees must also be highly adaptable, ready to adjust to changing market conditions and evolving customer needs. Flexibility and a continuous willingness to learn are key to long-term growth.

Additionally, maintaining a strong customer focus is vital, as providing exceptional service and building lasting relationships help retain existing clients and attract new ones, ensuring sustained business success.

What are the positives/negatives of running your own business - are there any specific to being a female?

Owning a business comes with both positives and negatives. On the positive side, autonomy allows you to make decisions and guide your business in the direction you envision. Flexibility enables you to create a work schedule that suits your lifestyle, which is particularly beneficial for those with family commitments. Additionally, the potential for growth means your earnings are directly tied to your efforts and innovation, making success highly rewarding. Passion also plays a significant role, as working in a field you love can be both fulfilling and motivating.

However, there are always challenges as well. Financial risk is a major concern, as starting and running a business requires investment and comes with the possibility of failure. Stress and pressure can also be significant, as the responsibility for the business's success rests solely on your shoulders. Running a business is often time-consuming, demanding long hours that can encroach on personal time. Moreover, uncertainty is always a factor, as businesses face unpredictable challenges.

For women, there are additional considerations, particularly regarding work-life balance. Many women juggle multiple roles, and business ownership can provide the flexibility needed to manage personal and professional responsibilities.

Despite the challenges, numerous support systems and resources are available to help women succeed. If you are passionate and determined, running your own business can be an incredibly rewarding journey.

Barking Mad Dog Care Videos
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Watch this short video to find out why the Barking Mad franchise is an amazing success story!
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Available Locations:
Franchise opportunities available throughout the UK.
Business Type:
Franchise
Minimum Investment:
£4,995 (+VAT)
Financing Assistance
Direct
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