How a Walfinch Franchise Transformed my Life

Walfinch, a network of leaders

Walfinch is a dynamic, purpose-led home care brand on a mission to redefine ageing in the UK. We help clients to champion an active lifestyle, making our services a luxury choice within the home care market. It’s not just couch, cuppas and carers; it’s about lengthening health spans and transforming lives through activity.

Imagine being part of the home care revolution, not designed to ‘keep people at home’, but focused on streamlining clients’ daily lives and helping them to Thrive in (and beyond) their homes.

Let’s talk cash: the financial information

The minimum investment with a Walfinch franchise is £110,000 - 120,000, with a franchise fee £41,000 + VAT, along with an ongoing management support fee of 5%.

These figures underline that, while there is a serious investment, you’re backed by a proven model and recognised brand, with strong relationships with the banks. The opportunity is substantial, and the potential for return is transformative.

Walfinch was designed by a former home care franchisee

Walfinch is rooted in forward-thinking leadership, with our CEO, Amrit Dhaliwal having been a former home care franchisee. Our model combines entrepreneurial energy with care expertise, nationally supporting franchisees to set up their own Walfinch home care businesses. Could your individual expertise enrich our vibrant network of entrepreneurs? We want to hear your vision. When you join Walfinch, you’re signing up to a brand which values ambition, innovation, and seizing opportunities within a market that’s primed for growth.

Could Walfinch be the investment for you?

What kind of industry do you want to start a business in? Future-proof, deeply profitable, scalable, meaningful? You’re looking right at it. Walfinch is actively tapping into a broadening market, therefore, an undeniable demand.

Better yet: you’re not starting from scratch. You’re plugging into a brand with tested systems, operational tools, referral pathways and a growth-oriented mindset – a brand that is actively redefining what care means. This isn’t for people content with following, this is for leaders in the making.

As you build, your Walfinch business earns both social and commercial value. You’ll be creating jobs, contributing to communities and building something you can scale or sell. Walfinch franchisees are already seeing notable turnover and that momentum is infectious.

Are you what Walfinch is looking for?

We’re looking for driven, ambitious individuals who share our values of possibility, progress and perseverance. People who set new standards, people with passion, people with a hint of revolution in them. If you’ve ever looked at something and seen exactly what needs to change, you are suited to Walfinch.

We welcome franchisees from diverse backgrounds (we’ve had Marketing Executives, Accountants, Care Managers, Nurses, even Television Producers all become proud Walfinch business owners). Previous care experience is a bonus but not required.

All you need is the Thriving mindset:

You believe great care comes from genuine human connection and operational excellence.
You’re driven to build something in your local community; generating employment, creating value, making a difference.
You embrace technology, systems and high standards, because you know that scalable success comes from disciplined frameworks.
You’re willing to lead, to learn, and evolve.
Previous experience of running a business or managing teams.
You’re willing to get out there, shake hands, and become a person of influence within and beyond your local community.

What we value most is the right personal drive and alignment with the Walfinch ethos.

As a Walfinch franchisee, you will…

Be your own boss and have control of your life, with the backing of an award-winning brand.
Work in a rewarding, high-impact sector: you’ll be helping people live better lives in their own homes.
Support your local community by creating jobs, fostering partnerships, and building a reputation for excellence.
Leverage a ready-built model: from referrals and service lines to admin systems and compliance frameworks.
Potentially reach significant turnover, some franchisees are achieving up to £1 million turnover or more.
Enjoy the support, network and ongoing development that comes with being part of a Thriving franchise system.

Training and support: marketing and regulation made manageable

Walfinch understands that care is a highly-regulated sector. So, we have designed our training and support to match. The start of your journey includes:

A rigorous 10-day initial formal training programme covering business set-up, operations, compliance, marketing and more.
Full assistance with registration (for example with the regulator Care Quality Commission in England) so you can get trading as quickly and smoothly as possible.
A 90-day business launch plan that gives you clear milestones, actions and support.
Office setup assistance, software training, marketing support and system implementation.

But it doesn’t stop there. Ongoing support for Walfinch franchisees includes:

Weekly and ongoing coaching meetings, business development workshops and compliance coaching.
Access to a network of fellow franchisees, sharing best practice, referral networks and collaboration.
Dedicated leadership team support, so you’re never left on your own.

When you sign with Walfinch, you’re joining a system built for your success. Our team is hyper-focused on how to get you to that first £1 quicker.

How does the Walfinch franchise business model work?

The model is smart, clear and built to work in today’s digital age while staying human centred. At its core: you operate a home-care business under the Walfinch brand, delivering services in your exclusive territory. Our system ensures you have the technology, processes and branding to deliver standout service.

Key components:

Exclusive territory license: You’re supported to establish a dominant local presence, with an expertly researched territory based on the population of potential clients.
Technology-enabled operations: From rostering and care-monitoring to client management and compliance., the systems handle the heavy lifting so you can focus on growth and relationship-building.
Marketing and referral strategy: You’ll be trained on how to build your network of referral providers, community relationships and local leads.
Service diversity: You’ll offer a full range of care, from hourly/daily visits to live-in support, from simple companionship to complex care for conditions like dementia, stroke recovery, MS. That broad menu means you’re not locked into one niche, and you can scale your operations.
Scale opportunity: While you might start as a single-unit franchisee, the model gives you potential to scale to multi-unit or multi-territory.
Ongoing business development: Support doesn’t end at launch; you’ll be coached, updated, networked and encouraged to maximise the value of your business via best practices, operational innovation and strategic growth.

Stop surviving, start Thriving

By joining the Walfinch network you gain access to a proven platform: a recognised brand, a complete operating system, and a market position built for the future - with your own, exclusive territory. Why bother? Because setting up a home care business in such a regulated, evolving industry is tough. With Walfinch you get the backing, training and systems you need to succeed. Because it’s never enough just to survive. Through this high-potential business, make it your Time to Thrive.

Walfinch Financial Data

The following financial information was provided by Walfinch to give you more information about the costs associated with a Walfinch opportunity

Minimum Investment

£41,000 + VAT

Franchise Fee

£41,000 + VAT.

Management Support Fee (MSF)

5% plus VAT

Total Investment

£110,000

Funding Support

Yes

Advertising Fee

MSF

5% + VAT

Walfinch News

How a Walfinch Franchise Transformed my Life

August 01, 2023

“When I was working in a convenience store, aged 18, I never imagined that within 20 years I'd be a business owner delivering valuable services to my community and employing 35 people.”

Tiff admits: “I had done reasonably well in my GCSEs but I was by no means an A* student, and I left school keen to get into work.

“I learnt a lot about customer service in my retail job, but I’d also been supporting a family member who had had a stroke. I found that rewarding, so I decided to apply for a health care assistant job in the NHS.”

Tiff found the NHS job rewarding but wanted more of a challenge. “You turned up, did your 12 hour shift and went home. There was little variation and there was not much chance of making financial progress,” she says.

Into the care sector

With customer service and healthcare experience, Tiff got a job with a live-in care provider, and over six years worked her way up to become a local area advisor.

“I would meet potential clients, assess each one's needs, write their care plan, and then match them with one of our carers,” she says.

Growing ambition

“As I worked my way up the ladder, my hunger for progress grew. I was working remotely, based at home, and making my own decisions. There was a lot of responsibility but I liked the independence it gave me,” she says.

However, there was no way for her to move up to the next level without relocating. Starting her own business started to sound like the next step – and as Tiff's dad had founded his own laundry business, she knew it need not be out of reach.

Life-changing meeting

Then she met Amrit Dhaliwal, the founder and chief executive of home care franchise Walfinch. Tiff had a streaming cold at the time, but her confidence led her to ask him how the franchise could help her achieve her ambition to start a home care business of her own. Amrit recognised her enthusiasm and ambition, and urged her to consider becoming a Walfinch franchisee.

“It took my partner Ian and I 18 months to decide to invest in the franchise,” says Tiff. “We had to think carefully because we had a mortgage to pay and our first child, Harry, was less than one year old. It also took some time to get the finance organised. Starting a business is always a bit of risk, but I could see Amrit was a young and ambitious businessman willing to invest in me and our local community, so I was inspired by that.”

Transformation and education

Tiff started Walfinch Mansfield during the pandemic in 2021, when she was 33. It now employs a team of 35 carers, and she is taking on more to meet the growing demand.

She credits the franchise, and her dad, for her business education. “I absorbed a lot of skills from seeing my dad running his laundry business, but my formal business education came as part of the Walfinch franchise package, which taught me the skills I needed to run a successful business myself,” says Tiff.

“I knew the care sector well, but the Walfinch franchise gave me the support, training and coaching that was vital in turning my experience into a successful business.”

Tiff started out by working up to 50 hours a week, building and running her home care team and providing the care herself when necessary, as well as running the business with help from co-director Ian.

This determination paid off when The Care Quality Commission (CQC) rated Walfinch Mansfield 'good' in its first inspection, after just one year. Tiff says: “We are now working towards achieving the CQC's outstanding status, while looking to expand our service offering to include live-in care.”

Combining business with a family

Practical help from the Walfinch franchisee support office and her home care team also allowed Tiff to take time off from the business after the birth of her second son. “That would have been far more difficult if I had been running a stand-alone business rather than being part of a franchise network,” she says.

“As an 18 year-old in a convenience store I never imagined I would be where I am now, combining a happy family with a growing home care business. I'm living proof that if you have ambition, a willingness to work hard, and the courage to start your own business, a franchise can literally change your life.”