Earn Over £4,700 Per Month with This Award-Winning, Unique Opportunity!

Welcome to your chance to run a highly profitable and scalable business — whether you're working in the business or on the business.

Become a part of one of the UK’s top-ranked Elite100 Sports Coaching franchise and be supported by the best to achieve a six-figure income.

Is This Opportunity Right for You?

Are you a hands-on sports coach passionate about delivering coaching and looking to expand your impact? If so, the SportsCool Coach model would be ideal for you and set you up for success.
Do you understand the importance of physical education but prefer not to be involved in day-to-day coaching? If that's the case, the SportsCool Director model allows you to focus on growing your business and quickly reaching high-profit levels.

Hear from Our Successful Franchisees:

SportsCool Coach Franchisee:

"I have worked as a sports coach for 15 years. I'm passionate about sport but reached a point where I wanted more. Owning a SportsCool Coaching franchise has allowed me to achieve my personal goals, especially with a young family. Financially, I feel secure, I’m creating a legacy for my daughter, and I feel empowered to shape my own future." – Franchisee, Lancaster

SportsCool Director Franchisee:

"Operating the Director model has allowed me to focus on planning, business growth, and relationship-building. We exceeded our first-year revenue target by over 50%. It's not easy, but the hard work has definitely paid off." – Franchisee, West Essex

Why SportsCool?

We are committed to being the best and ensuring your success, which is why we offer more than just a franchise package — we work alongside you to help you succeed.

This opportunity truly stands apart from anything else. It’s a unique, life-changing business chance, and we’re confident you’ll agree once you explore further!

Key Business Models and Investment

Your path to success depends on your background, time availability, lifestyle, and financial goals.

SportsCool Director:

Focus on growing the business, managing strategic growth, and appointing managers for daily operations.
Investment: £24,999 + VAT
Territory: 150 Schools
Revenue Model: Scalable percentage-based royalty

SportsCool Coach:

Focus on delivering hands-on coaching or managing a small team of coaches.
Investment: £15,995 + VAT
Territory: 75 Schools
Revenue Model: Scalable percentage-based royalty

Multiple Income Streams

Our diverse product range includes over 20 services, such as:

Parent-paid after-school clubs, before-school clubs, holiday clubs, and birthday parties.
School-funded enrichment sessions, lunch clubs, PPA Cover, CPD, and the Holiday Activities and Food (HAF) Program.
Individual franchisees have secured up to £340,000 in HAF contracts.

Funding Support

We can assist you in applying for government-backed loans to help with funding your franchise.

Who Are We?

Founded by three passionate sports coaches—Lee, Matt, and Andy—SportsCool was created with a deep understanding of what it takes to succeed in the sports coaching franchise industry. After running their own successful £1m+ territory since 2008, they decided to franchise in 2014.

Their goal is simple: to be the best by being different from the rest.

What Makes SportsCool Different?

The founders were franchisees themselves – They know exactly what you need to succeed.
The founders still run their own territory – They understand what works and what doesn’t.
Coaching is in our DNA – We’re committed to supporting, mentoring, and training you.
We guarantee initial product sales to help you start earning right away.
Comprehensive training program – An 8-week induction, followed by five years of ongoing mentorship.
Constantly evolving – Our products and services are always adapting to meet the needs of the market.

Are You the Ideal SportsCool Franchisee?

You might be a perfect fit if:

You want to invest in a service with long-term demand, regardless of government or economic changes.
You have a passion for making a difference. (Skills can be taught, but passion is essential!)
Self-Motivated (prepared to do what it takes to achieve success!)
You are excellent at communication.
You have coaching experience, but even if you don’t, we’ll support you in learning.

Are you ready for the Next Step?

Fill out the form below to get in touch with a representative from the brand.

SportsCool News

Becoming A SportsCool Franchise Partner!

August 30, 2024

SportsCool is one of the leading education franchises for primary school aged children in the sports industry.

The company was formed in 2008 by three highly passionate sports coaches and has now grown to a strong network of 30+ franchisees across the UK.

Chris Anstey, Director of SportsCool West Essex was kind enough to take time out to discuss his first year of being a franchise partner, and what a year it’s been…

My First 3 Months…

The Training:

“For someone in my position who had a deep passion for sport but didn’t know how to direct this into a business, the initial training was completely integral to my business getting up and running. I could have sat down on my own and done it alone, learnt a process and made a plan, but I couldn’t learn all the parts of the business-like HR, safeguarding, how to sell to a school and delve as deep into a business plan. If I did this on my own it wouldn't have been anywhere near the quality of what SportsCool HQ have provided.”

“At the initial seminar, I remember sitting down and hoping this would help nudge me onto the right path to running a successful business, what I experienced though, was so more than that and so fundamental to all the success we have enjoyed at West Essex. I genuinely believe I would not have known where to start if I wanted to succeed on my own and I knew I needed that help which is why I chose to invest.”

Sales Support:

“Libby and Sam were incredibly helpful in establishing early relationships with both schools and nurseries. This meant that we had five contracts in place at the end of month 3. Crucially though, we had been accepted for our first HAF club to deliver in the winter 2022 holidays which really helped to set ourselves up for future holiday clubs and the capacity our clubs are now running at nearly a year later.”

Months 4-6…

Contract development:

“By month 6 I had around 7 or 8 schools in place however, a lot of our focus around this time was preparing for our longest stint of holiday clubs where we had now been accepted to run 3 separate HAF locations across my territory, which was just brilliant.”

On-going Support:

“Despite everyone being very busy, I have never not been able to speak to anyone within the SportsCool family. Everyone will pick up the phone and make sure they communicate with you no matter what. There is and always has been someone on hand to help and support on any part of the business when I need them.”

Months 7-9…

“My expectations before starting the franchise were hopeful, but had been exceeded massively by this point - by month 9, the areas we have had major success in and been more successful than I could have ever hoped. The challenges I had at times, do feel more challenging - but I believe everything is a balance and I would have 100% taken that before I started back in 2022”

“I think that you will naturally need support less as the months go on as you become more confident in decision making, problem solving and thriving in an independence that has been gained from the initial hard work and training period. However, I absolutely know that if I needed anything from any of the team at SportsCool HQ, I know I could contact one of them at any time. I feel at a point in the business now that I have naturally found I need less support, and I think this is testament to the SC team.”

End of year 1…

Chris’s Reflection of Training and Support in the Last 12 Months:

“I can’t stress enough how much I needed the initial training and how valuable it has been to me. For example, we have had so much success with HAF, and aside from that too I wouldn’t have had the ‘foggiest’ on how to approach a school or how to have any kind of conversation about sports provision – in just those two examples, it has been absolutely integral to my first 12 months and continuing performance.”

“I’ve been really happy with my first 12 months with SportsCool. It’s important to note that each franchisee’s experience at SportsCool is and will be different. I have had great success with HAF and after school clubs, some neighbouring territories to me may have more lunch clubs and PPA work. Franchisee’s skill will differ across the board, so it is difficult to outline exactly where you will be successful, but I do believe that what I was told by SportsCool in this process, was as accurate and honest, and it absolutely accounts for the landscape of what my first 12 months has been and will hopefully continue to be.”

Start-up Costs and Financial Forecasts:

“I know I keep mentioning HAF, but it is important. Due to our successful HAF applications, we naturally spent more time on the great delivery of our HAF clubs. This did mean that we were not able to drive the core part of our business model (such as extra-curricular and PPA) as much as we would have liked, but that was a necessary example of ‘adaptability‘ which is the core value at SportsCool. We would have been stretched ‘too thinly‘ if we tried to be ‘all things to all people‘, so I believe this was a necessary decision to make within the interests of the business at that time, and I was definitely right to make this decision.”

If you share Chris’s ethos and would like to bring sports activities with a twist to your local community…

Click below to find out more about becoming a SportsCool Franchise Partner!

SportsCool Testimonials

We quickly got accepted into the HAF programme in only 5 days, we believe it’s incredible how fast we were accepted and the impact that has on so many vulnerable children and their families. Furthermore, we had a surplus amount of aid and help from SportsCool, we got assistance with the meetings from Lee, and extremely beneficial help from Matt surrounding the figures for the club. Over the summer we had many children into our sports HAF club, this brought in £17,000 revenue with 50 different children joining for the summer, and we are looking at a £5,000 revenue this winter. In Summer, we did a broad range of different activities to get children with all sorts of different personalities and likings such as; Football, archery, Tri-golf, Curling, Badminton and Volley ball for the sports side of the list. However, we did some more relaxed activities for children who aren’t massively keen on sports. We also conducted; Lego activities, air drying clay, arts and crafts and experimenting with plants and seeds. For the winter, some of these activities are coming back while also adapting these activities to be Christmas themed and as well as a visit from Santa Claus. This winter we are having separate HAF sessions for SEN children which includes specialised sensory equipment and adapting existing activities for their needs. It’s been amazing I’m so proud to be involved bringing happiness and sports to the children in my community.

Daniel, SportsCool Derby South

Lee and the team at SportsCool have been fantastic in all the support, advice and encouragement. He has shown me first hand the different ways to ‘sell’ our product and it has been invaluable to me. I was apprehensive about visiting schools but his polite and friendly manner showed me it’s highly effective. Not only have they helped with face to face sales, Lee has shown me how to structure my week to make sure I use my own time efficiently. I now meet regularly with my coaches, send letters, call and visit schools each day. Lee has also suggested initiatives like advertising birthday parties, providing evening and weekend clubs, plus advice regarding HAF funding and holiday camps. His experience and knowledge is vital to making a success of the business and he has installed confidence and belief in myself. It’s amazing to know this level of support is on offer and has been vital in my start as a business owner.