Sourced Property : MD Chris Kirkwood on the Mission Behind Sourced Property

Sourced Property UK | Sourced Franchise Explainer Sourced Group managing director Chris Kirkwood delivers a tight founder explainer for Sourced Property UK — naming the misconception that holds most prospective property investors back, the brand's mission to broaden the pool of people who earn meaningful money from UK property, and the specific partner-earning target the franchise is built around. Chris's framing is direct. A lot of UK property prospects believe you need significant personal capital to start or grow a property business — that misconception keeps the market gated. The reality, in Chris's view, is that the shortcuts, contracts, finance routes and operational know-how that make property investment work are still misunderstood and inaccessible to most people. Sourced's mission is to make that knowledge and infrastructure available to a wider partner pool. The mission target Chris names is concrete: enable 300 partners to earn over £100,000 each before the end of 2024, totalling £3 million in partner network earnings. He confirms the network had already passed 200 partners at the time of recording, leaving the remaining places open to candidates committed to the financial goal and the operating discipline the franchise requires. For a Sourced Property UK candidate, the explainer is the most condensed founder pitch in the watch-page library — a 60-second-style overview of the mission, the partner-earning target and the brand's positioning against the perceived capital barrier. Pair with the longer Discovery Day, Webinar and Training videos for the full operating-detail picture, and the partner testimonials (Ian, Mark Barrett, Nathan Griffis Swansea flip case study) for the on-the-ground partner perspective. A Sourced Property UK partner joins a franchise with explicit £100K+ partner-earning targets and broad-access mission framing.