Scale a profitable property business… monetising other people’s properties
If you’ve got the drive to lead and ambition to scale, we can give you the keys to our proven business model, with the guidance and support to build the No1 short-let property management business in your area.
Our leading multi-territory operation manages over £6 million in annual bookings, generating £200K+ in net profit, run by a 10-person team.
This is an asset-building opportunity for people seekingan exciting and fast-paced property business
You don’t need to buy property to profit from it. Instead, monetise other peoples’ homes, earning from every aspect of every booking at every property, backed by a powerful platform that does the heavy lifting behind the scenes.
Imagine 50+ short-let properties under your team’s management. Trusted by homeowners. Loved by guests. Powered by our world-class tech and a brand with some of the highest Airbnb ratings in the world.
Pass the Keys makes it possible.
We’re the UK’s largest and most respected short-let property management franchise. With more than 60 territories, we’re proven – and still growing.
This is more than a property business... it's a lifestyle. A rewarding people business. A portfolio-builder.
- You’ll help homeowners earn passively.
- You’ll create local jobs.
- You’ll deliver stand-out guest experiences.
- And you’ll do it all with the opportunity to build an asset while enjoying a six-figure income that’s powered by performance… not hours.
An evolving sector with so much opportunity
The short-let industry is evolving. Regulation is tightening. Owners want trusted professionals, not DIY hosts. Pass the Keys is leading this shift: combining tech, brand strength and operational excellence to take over the mid- and high-end market.- Core Revenue: property management fees (~18% + VAT of rental booking value)
- Additional Income: cleaning markup, onboarding fees, upsells (e.g. window cleaning, energy certificates, maintenance services)
- Low Overhead: a small team can manage up to 50 properties
At 100+ properties with your own management team, you will be creating a valuable asset delivering a serious six-figure income per territory – with plenty of room to grow via expansion to more locations.
We’ve always been tech-led; now we’re leveraging AI to augment and enhance the valuable human service
We’ve invested heavily in AI tools that streamline daily tasks – so you and your team can focus on growth, quality, and human relationships with your clients.
- 80% of guest messaging is handled automatically, with AI responding to routine questions instantly and accurately
- Scheduling, cleaning coordination and property insights are managed by smart software, reducing admin to a minimum
- You stay in control: AI augments your team and virtual assistant (VA), not the other way around
Less firefighting, more strategy. That’s how you scale.
“We’re running at about mid-fifties property-wise, and our goal in the next couple of years is to get to one hundred. I don’t think we could have grown our business as quickly as we have without Pass the Keys.”
Successful Pass the Keys franchisees come from a wide range of backgrounds
Successful franchisees include former executives, entrepreneurs, and partnerships. Franchisees don’t shy away from hard work – but they expect it to lead somewhere big.- Growth-minded: you’re driven to scale beyond managing 50 properties
- Commercially experienced: you’ve led teams, run a P&L or owned a business
- Decisive and energetic: you don’t wait for permission; you make things happen
- People-focused: provide great hospitality and happiness to local visitors
“I work with all of the franchisees to make sure they are successful from the point of training onwards. I've got personal experience working in property, having managed around 80 apartments myself. I work with them and teach them everything I’ve learned.”
What’s the journey looks like to building your own short-let property business
We’ve already made the mistakes, so you don’t have to. You’ll have a proven roadmap designed to help you grow quickly and build something that lasts.1. Foundations: launch & leverage
Your focus: signing up homeowners, overseeing operations, and building your initial team. Your target: 15–30 high-quality properties under management. Your support: our tech, training, marketing materials and a dedicated Franchise Success Manager.
2. Build: grow & lead
You’ve laid your foundations – now it’s time to accelerate. With systems and people in place, you’re scaling to 50+ properties. We’ll help you refine margins, hire a city manager, and optimise performance.
3. Develop: scale & freedom
Now you’re working on your business, leading your team of employees locally and offshore. You’ll focus on exploring new revenue streams or additional territories. You’ve built a true property business asset, with time freedom to match.
Where financial freedom meets lifestyle choice
“We're about to launch our second territory, so the immediate goal is to replicate the success we've had with Anglesey, whilst also continuing to grow our original territory to reach its full potential. It's exciting... we are all looking forward to the challenge ahead."
Invest in the property industry with a proven business model
The total initial investment to start your new property business is typically £30,000–£40,000 (including working capital) depending on your territory.
With the right mindset, reinvestment strategy and support from our team, you could be on a trajectory to achieve six-figure returns in under three years…
…and then aim to join our million-pound club, and ultimately overtake our largest operation, which generates more than £200K profit annually. The race is on!
Please note: figures offer no guarantee; actual returns depend on your effort, scale, and approach. This is a high-growth opportunity – but you have to drive it.
The Next Steps
Get in touch below to begin exploring the opportunity – we’ll send you a prospectus with more detail and answer all your questions transparently:
Why ranking in the HSBC Elite Franchise EF100 matters – and what it says about the Pass the Keys opportunity
Given the sheer size and variety of the UK’s franchise sector, it can be hard for ambitious entrepreneurs to identify the brands that truly stand out.
That’s where the HSBC Elite Franchise TOP 100 comes into its own.
Widely regarded as the definitive annual league table celebrating the strongest brands in UK franchising, the EF100 acknowledges franchisors which combine commercial performance with quality franchisee support, ambition, and long-term credibility.
But what makes the EF100 particularly meaningful?
Well, it’s assessed against eight core criteria – including size, growth, and ambition – which is designed to evaluate a franchise’s current performance, as well as its direction of travel and the value it delivers to franchisees and the wider community.
Crucially, the EF100 list is judged by an independent panel of franchise experts, who rigorously score entrants across those criteria.
In other words, the EF100 is an incredibly helpful benchmark for prospective franchisees who want confidence they’re choosing a brand built to last.
With that in mind, we are delighted to share the news Pass the Keys ranked 85th in the 2026 HSBC Elite Franchise TOP 100.
This placing reinforces the phenomenal progress our network is making, as well as our position as one of the UK’s leading franchise opportunities.
What the EF100 recognises and where Pass the Keys stands out
For ambitious prospective franchisees, the real value of a ranking like this is what it indicates beneath the surface: a franchise that’s built around the critically important fundamentals that support sustainable growth:
- A scalable business model with clear market demand
- A credible brand that clients recognise and trust
- Operational systems that support consistent service delivery
- A support structure built to help franchisees build high-performing businesses
Of course, any successful franchise is powered by a genuinely helpful support system and the franchisees striving to build their own businesses.
At Pass the Keys, our dynamic team keeps raising the bar across training, operational standards, technology, and best practice.
Meanwhile, the driven entrepreneurs who deliver five-star customer service and build relationships with clients are the ones showcasing the strength of the model day in, day out.
Our EF100 ranking is a clear acknowledgement of that collective effort which happens consistently and professionally across the country.
Why Pass the Keys is 2026’s most exciting property management franchise opportunity
The EF100 recognition lands at a time when the short-let market is continuing to mature, with landlords increasingly looking for professional operators who can manage complexity, protect quality and maximise returns.
That’s where Pass the Keys thrives.
Our franchise model is designed for ambitious people who want to build a serious property management business in their own territory, supported by a national brand and the tools to operate efficiently and scale.
If you haven’t seen it already, don’t miss our recent blog which details exactly why we are the most exciting property management franchise opportunity around:
- How our management franchise model works day-to-day
- Why the short-let management sector is such a compelling opportunity right now
- The role of our technology and systems in supporting scalable operations
- The type of people who tend to thrive as Pass the Keys franchisees
Ready to start your Pass the Keys journey?
If you’re exploring franchise ownership and want a management franchise opportunity with a proven model, strong brand momentum, and a growing network, we’d love to speak with you.
Contact us to request the Pass the Keys franchise prospectus and book a discovery call with our franchise recruitment team to get started:
We're about to launch our second territory, so the immediate goal is to replicate the success we've had with Anglesey, whilst also continuing to grow our original territory to reach its full potential. It's exciting... we are all looking forward to the challenge ahead.
I work with all of the franchisees to make sure they are successful from the point of training onwards. I've got personal experience working in property, having managed around 80 apartments myself. I work with them and teach them everything I’ve learned.
We’re running at about mid-fifties property-wise, and our goal in the next couple of years is to get to one hundred. I don’t think we could have grown our business as quickly as we have without Pass the Keys.
Pass The Keys | The Property Franchise.
Pass The Keys | Short Let Management Franchise
Pass the Keys | Franchise Opportunity
