Scale a profitable property business… monetising other people’s properties
If you’ve got the drive to lead and ambition to scale, we can give you the keys to our proven business model, with the guidance and support to build the No1 short-let property management business in your area.
Our leading multi-territory operation manages over £6 million in annual bookings, generating £200K+ in net profit, run by a 10-person team.
This is an asset-building opportunity for people seekingan exciting and fast-paced property business
You don’t need to buy property to profit from it. Instead, monetise other peoples’ homes, earning from every aspect of every booking at every property, backed by a powerful platform that does the heavy lifting behind the scenes.
Imagine 50+ short-let properties under your team’s management. Trusted by homeowners. Loved by guests. Powered by our world-class tech and a brand with some of the highest Airbnb ratings in the world.
Pass the Keys makes it possible.
We’re the UK’s largest and most respected short-let property management franchise. With more than 60 territories, we’re proven – and still growing.
This is more than a property business... it's a lifestyle. A rewarding people business. A portfolio-builder.
- You’ll help homeowners earn passively.
- You’ll create local jobs.
- You’ll deliver stand-out guest experiences.
- And you’ll do it all with the opportunity to build an asset while enjoying a six-figure income that’s powered by performance… not hours.
An evolving sector with so much opportunity
The short-let industry is evolving. Regulation is tightening. Owners want trusted professionals, not DIY hosts. Pass the Keys is leading this shift: combining tech, brand strength and operational excellence to take over the mid- and high-end market.- Core Revenue: property management fees (~18% + VAT of rental booking value)
- Additional Income: cleaning markup, onboarding fees, upsells (e.g. window cleaning, energy certificates, maintenance services)
- Low Overhead: a small team can manage up to 50 properties
At 100+ properties with your own management team, you will be creating a valuable asset delivering a serious six-figure income per territory – with plenty of room to grow via expansion to more locations.
We’ve always been tech-led; now we’re leveraging AI to augment and enhance the valuable human service
We’ve invested heavily in AI tools that streamline daily tasks – so you and your team can focus on growth, quality, and human relationships with your clients.
- 80% of guest messaging is handled automatically, with AI responding to routine questions instantly and accurately
- Scheduling, cleaning coordination and property insights are managed by smart software, reducing admin to a minimum
- You stay in control: AI augments your team and virtual assistant (VA), not the other way around
Less firefighting, more strategy. That’s how you scale.
“We’re running at about mid-fifties property-wise, and our goal in the next couple of years is to get to one hundred. I don’t think we could have grown our business as quickly as we have without Pass the Keys.”
Successful Pass the Keys franchisees come from a wide range of backgrounds
Successful franchisees include former executives, entrepreneurs, and partnerships. Franchisees don’t shy away from hard work – but they expect it to lead somewhere big.- Growth-minded: you’re driven to scale beyond managing 50 properties
- Commercially experienced: you’ve led teams, run a P&L or owned a business
- Decisive and energetic: you don’t wait for permission; you make things happen
- People-focused: provide great hospitality and happiness to local visitors
“I work with all of the franchisees to make sure they are successful from the point of training onwards. I've got personal experience working in property, having managed around 80 apartments myself. I work with them and teach them everything I’ve learned.”
What’s the journey looks like to building your own short-let property business
We’ve already made the mistakes, so you don’t have to. You’ll have a proven roadmap designed to help you grow quickly and build something that lasts.1. Foundations: launch & leverage
Your focus: signing up homeowners, overseeing operations, and building your initial team. Your target: 15–30 high-quality properties under management. Your support: our tech, training, marketing materials and a dedicated Franchise Success Manager.
2. Build: grow & lead
You’ve laid your foundations – now it’s time to accelerate. With systems and people in place, you’re scaling to 50+ properties. We’ll help you refine margins, hire a city manager, and optimise performance.
3. Develop: scale & freedom
Now you’re working on your business, leading your team of employees locally and offshore. You’ll focus on exploring new revenue streams or additional territories. You’ve built a true property business asset, with time freedom to match.
Where financial freedom meets lifestyle choice
“We're about to launch our second territory, so the immediate goal is to replicate the success we've had with Anglesey, whilst also continuing to grow our original territory to reach its full potential. It's exciting... we are all looking forward to the challenge ahead."
Invest in the property industry with a proven business model
The total initial investment to start your new property business is typically £30,000–£40,000 (including working capital) depending on your territory.
With the right mindset, reinvestment strategy and support from our team, you could be on a trajectory to achieve six-figure returns in under three years…
…and then aim to join our million-pound club, and ultimately overtake our largest operation, which generates more than £200K profit annually. The race is on!
Please note: figures offer no guarantee; actual returns depend on your effort, scale, and approach. This is a high-growth opportunity – but you have to drive it.
The Next Steps
Get in touch below to begin exploring the opportunity – we’ll send you a prospectus with more detail and answer all your questions transparently:
Why Pass the Keys Is 2026’s Most Exciting Property Management Franchise Opportunity
If you’re an ambitious professional looking for a serious business you can scale – and not just a side hustle – 2026 is the year to make that decision.
As the UK’s short-let and serviced accommodation sector continues to evolve at a rapid pace, so too do the expectations of landlords and guests.
And it’s Pass the Keys that is leading the way in tech-enabled, short-let property management across the UK.
As a management franchise opportunity, Pass the Keys enables you to build a scalable property business under a nationally recognised brand – without buying any property yourself.
You focus on growing a high-performing local operation, while the central team provides the technology, brand, and support you need to compete and win in your territory.
Below, we’ve explored exactly what makes Pass the Keys such an exciting franchise opportunity for people with the right skills – from our business model and cutting-edge technology, to training, support, and the scale you can achieve if you’re serious about growth.
We are a modern management franchise built for today’s market
We operate a management franchise model. That means:
- You don’t buy properties – instead, you manage them on behalf of landlords.
- You generate income through management fees and related services.
- You build a recurring revenue base as your portfolio grows.
- As you scale, you hire your own management team to look after day-to-day activities.
Instead of tying up capital in bricks and mortar, you leverage our brand and systems to sign landlords, onboard their properties, and manage everything end-to-end: listing creation, pricing, guest communication, cleaning, maintenance coordination, and reporting.
This asset-light approach makes owning a Pass the Keys franchise:
- Faster to scale – because your growth is not constrained by how many properties you can buy.
- More flexible – you can grow a sizeable portfolio across your territory over time.
- Lower risk – you are not exposed to property price movements in the same way as an investor.
For commercially minded franchisees, it’s an incredibly attractive way to build a substantial property business that focuses on income and margin, rather than ownership.
We help you scale from start-up to serious property management operator
One of the standout attractions of Pass the Keys, compared to other short-let management franchises, is the sheer scalability of our model.
You start by building a strong foundation: securing your first landlords, onboarding initial properties, and delivering a consistently high level of service.
From there, growth becomes a matter of:
- Signing more landlords within your exclusive territory.
- Retaining and optimising the performance of your existing portfolio.
- Leveraging local partnerships (estate agents, developers, relocation companies, etc.).
Because your income is based on percentage management fees and other service revenues, each additional property under management increases your turnover and – once your fixed base is covered – significantly boosts profitability.
With the comprehensive backing of our head office and centralised marketing, you will be building a thriving local property management company with national-level support.
Why the market opportunity is so exciting
In recent years, the short-let and serviced accommodation market in the UK has moved from a niche concept to a mainstream asset class.
Landlords today are far more aware of the potential returns, but they are also far more aware of the complexity, such as:
- Ever-changing local regulations
- Dynamic pricing and seasonality
- Guest expectations, reviews and platform rules
- Operational logistics: cleaning, key management and property maintenance
Essentially, most landlords don’t want to run a hospitality business; they want a trusted partner who will handle everything professionally.
Pass the Keys sits in exactly that sweet spot: a highly regarded, tech-enabled management brand with a strong local presence.
As more landlords seek these expert management services and the sector continues to mature, Pass the Keys franchisees will be incredibly well-positioned to capture more of the market in their territories.
Award-winning technology that does the heavy lifting
One of the main reasons Pass the Keys stands head and shoulders above our competition is our innovative, award-winning technology platform.
We have invested heavily in building an integrated system that:
- Connects with major booking platforms and channels
- Uses dynamic pricing and occupancy data to optimise income
- Streamlines guest communication and booking workflows
- Provides dashboards and reporting for both you and your landlords
- Supports operations such as cleaning scheduling and task management
For you as a franchisee, this means:
- Significantly less time getting bogged down in spreadsheets and clunky systems
- More time focused on high-value activities – winning landlords, building relationships, leading your team
- The confidence that your local business is powered by bespoke technology
This technological edge is one of the key differentiators that empowers Pass the Keys franchisees to manage high-quality, complex operations at scale.
Wraparound training and support give you complete confidence to succeed
We know that even the best business model and technology won’t get you far without the right training and support.
It’s why we place such a strong emphasis on onboarding and ongoing development – recognised as the Winner of Excellence in Training & Development at the 2024 Franchise Business Awards.
As a franchisee, you can expect:
- Comprehensive initial training on the business model, systems, operations, sales and marketing.
- A carefully structured launch plan to get you winning business in your territory as quickly as possible.
- Ongoing access to the central support team for operational guidance, performance reviews and best practice sharing.
- National marketing and brand-building campaigns that drive awareness and credibility in your area.
- A network of fellow franchisees across the UK you can learn from and share ideas with.
With us, you’re in business for yourself, but not by yourself.
For many people leaving senior roles, corporate life or other businesses, this blend of independence plus structured support is extremely appealing.
Who can thrive as a Pass the Keys franchise owner?
You don’t need prior experience in property or hospitality – our extensive training covers that – but you do need:
- Strong commercial acumen
- The ability to lead a team and build relationships
- To have an energetic and decisive personality
- A genuine desire to grow a business over the medium to long term
If that sounds like you, Pass the Keys could be the perfect franchise opportunity you’ve been looking for.
Ready to learn more?
If you’re looking for a management franchise opportunity that combines high growth potential, modern technology, strong national backing and the chance to build a serious, scalable business in your own territory, Pass the Keys deserves to be at the very top of your list for 2026.
To get started, contact us to request our franchise opportunity prospectus and book a discovery call with the franchise recruitment team:
We're about to launch our second territory, so the immediate goal is to replicate the success we've had with Anglesey, whilst also continuing to grow our original territory to reach its full potential. It's exciting... we are all looking forward to the challenge ahead.
I work with all of the franchisees to make sure they are successful from the point of training onwards. I've got personal experience working in property, having managed around 80 apartments myself. I work with them and teach them everything I’ve learned.
We’re running at about mid-fifties property-wise, and our goal in the next couple of years is to get to one hundred. I don’t think we could have grown our business as quickly as we have without Pass the Keys.
Pass The Keys | The Property Franchise.
Pass The Keys | Short Let Management Franchise
Pass the Keys | Franchise Opportunity
