Affinity Associates’ mission statement is “delivering exceptional quality, every time”.
There are also a number of reasons that make them stand out from other opportunities:
- An unbeatable reputation
- Local presence with global solutions
- The personal touch
- Services in continuous demand
- No accountancy experience required
- A highly experienced and knowledgeable team
- No expensive high street premises
Affinity Associates have an extensive (and growing) range of services to cover the needs of virtually all SMEs in the UK and beyond, including (but not limited to); accounts preparation, audit services, bookkeeping and VAT, payroll, tax planning, and managed IT services.
Creating a Winning Formula
Affinity Associates began as a small, family run firm, launched in North London in the 1960s; offering small scale, but essential, accountancy services to small and medium businesses in their local community. As the firm began to grow, they took on more and more skilled partners, expanded their services, and began to move out further into the capital, eventually expanding into the rest of the UK.
Through a combination of acquisition, joint ventures, and partnerships, Affinity Associates now has a total of 12 UK offices, plus 5 in India, and 1 in Dubai. They currently serve over 6,000 clients. In 2023, the annual group turnover was in excess of £10m, and the company expect to reach position 44 in the prestigious Accountancy Age “Top 50 + 50” rankings. Affinity Associates now has an executive committee of 4 directors, 12 partners and 7 practice managers, with a total worldwide staff of 240 people (and rising).
Franchise Opportunity
This franchise offers you a way to be a part of the local business community, at the head of your own successful enterprise, but also working under the umbrella of a well-known and respected brand. You’ll be able to work with business owners and individuals on their level, offering a personal and tailored service, but with the backing of an extensive network of experts.
With this tried and tested model, the experience, and support of Affinity Associates, they are confident that they can help you build a fulfilling and rewarding new future.
Your role as a franchisee
The Affinity Associates franchise is one of a very small number of accountancy franchises that can offer such a comprehensive, in-depth range of outsourced services. What really sets Affinity apart, is that you do not need to be an accountant; your role will be one of marketing your services and being the public ‘face’ of the business.
Aspiring accountants and established accountancy practices, who want to expand their services far beyond anything they could offer alone, are welcome.
Your primary role will be networking and building relationships of trust. Businesses are always looking for accountants they can trust, and with Affinity‘s reputation behind you, you can expect to become the go-to provider of comprehensive accountancy solutions in your area.
A background in business, and a basic knowledge of company accounting, would be advantageous, as you will be speaking to other local business owners on their level. The Affinity training will provide you with both a good working knowledge of the services, and how they can help your clients, however, you will need to demonstrate that you understand their fundamental needs.
Much of your success will depend on networking and building relationships, so you must be someone who is confident in communicating with others, and marketing yourself. Affinity can give you plenty of help and advice in this area, but a great deal will be down to your natural ability to promote yourself, and become an integral part of your local business community.
Your Investment
The Affinity Associates Franchise Fee is £24,495 + VAT
You will also need to factor in the cost of setting up your office. This may be home-based to start with, but sourcing a dedicated space as soon as possible is recommended. We also advise that you have a certain amount of working capital available to you whilst you are building your business. Affinity are happy to offer you some advice and guidance on this based on existing operations.
Financing is not provided directly, however there are a number of attractive options to help you with your investment. It may be possible to obtain funding from most major high street banks for some of the amount, and there are also government funded loans which could be available; Affinity are happy to point you in the right direction for more information.
Training & Support
The training programme is designed to give you all the knowledge and tools you need to launch and grow with confidence.
All new franchisees attend an initial training course at the head office in Wembley, which lasts for 4-5 days. The exact content will depend on your existing knowledge and experience, Affinity will make sure that you have a familiarity with how accountancy works in the wider business world, and how to market yourself to clients.
As a partner, you will have the best potential for success in your new business. Affinity work very closely with you in the lead up to launching your business, and in the first few critical weeks; you’ll be able to call on them for advice and guidance as required. Affinity also set up regular review meetings with you to make sure they are doing all they can to help you achieve your goals. You’ll be an important part of the wider network, and have plenty of opportunities to share ideas, problem solving techniques, and best practices with both your fellow franchisees, and key personnel in the company.
Contact Affinity, and become the local face of a global brand offering essential services…
There are two types of people who find success with Affinity. Which one are you?
Since the Affinity Associates franchise opportunity launched they've had many great conversations with people from all different backgrounds.

Some are accountants looking for the next step for their career or their practice, but many others have no direct experience of accountancy themselves, and are instead ambitious, forward-thinking entrepreneurs with an eye for a great opportunity.
Whichever heading you fall under, the Affinity Associates franchise has got you covered.
Are you an accountant who wants to immediately expand the range of services they offer to meet the demands of their client base?
Or maybe gain new customers with new offerings?
You may be an experienced accountant, or someone who offers similar services. You've already established yourself within the local business community as a trusted supplier. Perhaps your clients are now asking if you can do even more for them, of you see a great opportunity to gain more business if you could offer more.
There are several ways you might make that happen. For example, you might want to employ and train some junior accountants and expand your business the traditional way. Maybe even invest in a bigger office. That can be very time consuming and expensive, however, and it could be months or years of graft and investment before you start to see real results.
Or you could start offering those extra services yourself. Of course, you’re already busy, and perhaps you’re quite happy sticking with a speciality you excel in. Plus, how much more can you reasonably do on your own? Even if you start pulling 70+ hour weeks, and somehow don’t burn yourself out in a few months, how much are you really adding?
There is a better way: with an Affinity Associates franchise, you can have it all at the touch of a button
Investing in an Affinity Associates franchise means you can build on the relationships you already have in your local community, but also immediately tap into a vast range of premium new services and grow your business in a way that suits you. You'll be offering dozens of different specialities from an internationally renowned practice, but building your practice in a far more efficient and cost-effective way than trying to do it yourself.
Maybe you're NOT an accountant yourself, but can see the huge value in offering these kinds of services?
Affinity Associates is a global network of 100s of accountancy and business services specialists. They can do anything and everything a business might require, so you don’t actually need to do any of them yourself if that’s not in your skillset.
You might just be a forward-thinking entrepreneur who sees just how much demand for world-class services like these there is in your local business community and sees the potential of building a business in this field. Rather than offering any of these services yourself, you’ll be able to very rapidly become the go-to person for everything they need to grow and thrive.
Whatever your background, an Affinity Associates franchise is all about helping you play to your strengths, and achieve your full potential as a business owner. It’s not about your accounts experience, or lack of, it’s all about being the right kind of person.
Who is looking for?
If you have a background in business and a basic knowledge of how company accounts work it’s obviously a bonus, and our training will provide you with a good working knowledge of our services and how they can help your clients, but you will need to demonstrate that you understand their fundamental needs.
You must also be someone who is confident in communicating with others and marketing yourself. We can give you plenty of help and advice in this area, but a great deal will come down to your natural ability to put yourself out there and become an integral part of your local business community.
You will also need to be:
- Ready to take charge and have the desire and ambition to build your own business
- Committed to a high level of professionalism and ethics
- Highly organised, self-motivated and have a strong drive to succeed
- Willing to put in the time and hard work to make the most of this opportunity
- Ready and willing to learn new skills and follow our proven systems
So could our next franchise partner be you? Let’s find out!
You can schedule a call with us at anytime to learn more about how this franchise opportunity fits into your plans for the future – and how you could fit into it as a business leader.
Just click the button below to get in touch.