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92 Degrees

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Build a Community-Focused Coffee Business with a Fast-Growing UK Brand

92 Degrees is a fast-growing, premium coffee shop franchise born in Liverpool, founded on its unique blend of high-quality, ethically sourced beans for their Damn Fine Coffee™, and a sophisticated, community-focused atmosphere. Unlike traditional, corporate coffee chains, 92 Degrees prioritizes the "third-place" experience - a space between work and home where customers feel a genuine sense of belonging. As 92 Degrees expands across the UK, they are seeking ambitious, hands-on franchise partners who are passionate about coffee culture and customer service.

The brand has grown from a single outlet into a recognised name across towns and cities, making franchising the natural step in its continued expansion.

Investment and Financial Potential


92 Degrees believe in transparent partnerships. The investment required to own a franchise is structured to ensure that you have the resources necessary to launch a high-performing store that meets their exacting standards.

Single-Site Operator
  • Minimum £60,000 of personal capital
  • Prepared to be hands-on, especially in the early stages
  • Focused on building a strong, profitable first site
  • Wants to grow into multiple locations over time
Total Investment: The initial investment typically ranges between £150,000 and £200,000, depending on the site size, location, and the level of building renovation required.

Multi-Site / Area Developer
  • £250,000+ available capital
  • Experience running or building businesses
  • Looking to develop multiple locations
  • Comfortable putting a team in place to run day-to-day operations
Total Investment: The initial investment typically ranges between £250,000 and £1million, depending on the site sizes, locations, and the level of building renovations required.

Working Capital: You will need to have sufficient liquidity to cover initial operating costs.

Profitability: Individual store performance will vary based on location and owner engagement, but the model is designed for high-margin retail sales and based upon our existing operations, with a well-established store, you can reasonably expect to see a full return on your investment by Year 2, in a single unit.

The 92 Degrees Difference


What sets 92 Degrees apart is their commitment to quality at every step of the journey. They roast their own coffee in-house, ensuring that the flavour profiles are distinct and consistent. The business model is designed for scalability and durability, regardless of broader economic shifts. By joining 92 Degrees, you aren't just opening a coffee shop; you are entering a brand ecosystem that values craftsmanship, community, and sustainable growth.
  • Premium Product: In-house roasting process creates a unique market advantage and high customer loyalty.
  • Design-Led Spaces: The stores are curated to be aesthetic, comfortable, and conducive to both work and social gatherings.
  • Operational Excellence: Comprehensive training programs cover everything from barista skills and coffee science to store management and inventory control.
  • Marketing Support: Benefit from a strong national brand presence, social media support, and localized marketing toolkits to drive footfall.
  • Ethical Sourcing: A transparent supply chain that appeals to the growing demographic of eco-conscious consumers.

Who Are 92 Degrees Looking For?


You do not need to be a professional barista to succeed with 92 Degrees. We are looking for individuals, couples or business partners who possess a strong business acumen with a "people-first" mindset. Whether you are looking to start with a single unit and grow, or are looking for a multi-unit operation within a proven system, 92 Degrees provide the infrastructure you need to succeed.
  • Passion for Quality: A genuine appreciation for premium coffee and the brand experience.
  • Leadership Skills: Ability to manage and inspire a team of staff to deliver exceptional customer service.
  • Community Focused: A desire to integrate your store into the local community and build lasting relationships with customers.
  • Long-Term Commitment: 92 Degrees are seeking partners who are looking to grow with the brand, with even single unit operators potentially exploring multi-unit ownership opportunities as they stabilise their first location.
92 Degrees offers the perfect blend of brand prestige and operational support, so if you are ready to build a business that serves as a cornerstone of your local community, get in touch with our franchise recruitment team to discuss available territories and begin your journey toward owning a premium coffee shop chain:
92 Degrees Financial Data
The following financial information was provided by 92 Degrees to give you more information about the costs associated with a 92 Degrees opportunity
Franchise Fee:
£20,000
Minimum Investment:
£60,000

The questions you should ask about any coffee franchise and how 92 Degrees answers them…

There will be a lot of questions you need answering before investing in any franchise, and a good starting point is the profile on this site and also the 92 Degrees franchise website where you'll find most of the key details.

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But once you start to dig deeper into whether this is truly the right opportunity for you, the questions get harder, and that's where I come in. After many years of helping people through this process from experience those questions tend to be…

Is the brand strong enough?

There are a lot of coffee shops out there, so you need to be doing something pretty special to stand out from the crowd, which is why any coffee franchise lives or dies on the power of its brand. We don’t just mean fancy logos, we mean loyal customers, a genuine community following, and a reputation for each coffee shop being somewhere people actually want to spend time in.

It’s not something which happens overnight. It takes years to build, and a lot of businesses never quite manage it.

92 Degrees, on the other hand… well, go and visit one yourself if you can. If not, at least check out their socials like Instagram or TikTok. You’ll see the buzz which always surrounds the brand, and see exactly how well customers interact with it.

A brand profile like that is a valuable foundation for your future success.

Is the product genuinely good, or just good enough?

Obviously, product quality matters in any business, but coffee drinkers are particularly discerning and have more choice available to them than ever. You want to be sure they’re choosing you.

92 Degrees roasts its own beans, and there’s a reason why the end result is known as Damn Fine Coffee™. Having drunk a fair bit of it ourselves, we can tell you that it’s well worth all the hype.

This means that every franchisee is serving a product with genuine craft credentials, a brand story that customers actually connect with, and a quality that can hold its own against the best independents on any high street.

What does the support actually look like?

Does a franchise just hand you a logo pack and an opperations manual and wish you luck? Or does it actually make sure you have everything you need to succeed and continue to have your back throughout the partnership?

Just how invested are they in you as a partner?

These are important questions, and with 92 Degrees the answers are genuinely encouraging. The head office team takes the success of its franchisees very seriously, not just at the start, but throughout the partnership. You'll have direct access to the people, experience, and expertise that have been central to building 92 Degrees into what it is today, and they are constantly evolving their support to make sure franchisees have what they need as the business grows.

The best way to really understand this is to get to know the people behind the brand at a Discovery Day - meet Jack and Gerard, visit the roastery, see the training facility, and have honest conversations with the people who will actually be supporting you. That experience tends to answer this question better than anything I could say here, so if you’d be interested, get in touch so we can set it up.

Is the timing right?

Only you can answer that. The market is in a great place - the appetite for independent, quality-led experiences specifically has never been stronger – but whether the timing is right for you personally is a different question. What we can say is that if you’re waiting for the “perfect time”, you’ll be waiting for the rest of your life.

There are always reasons to hold back if you go looking for them - the people who actually make the change are usually the ones who decided the reasons to go outweighed the reasons to wait.

Am I the right kind of person for this?

This is one question which should always be at the back of your mind.

The people who tend to do well with a 92 Degrees franchise share a few things: a genuine love of coffee and the culture around it, a natural instinct for building relationships with customers, and a self-motivated approach that does not need a lot of external pushing. This is a business you will be at the heart of every day, and your personality will have more influence on its success than almost anything else.

If that sounds like you, it’s worth us having a conversation. 

Or if anything here has given you pause and you want to discuss it further – or if you want to talk through something not covered - then please do contact us.

All you need to do is click the button below to get in touch and schedule that initial call:

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Available Locations:
Carefully Selected Territories Throughout the UK
Business Type:
Franchise
Minimum Investment:
£60,000
Financing Assistance
3rd Party
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