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SmartPA is the leading provider of outsourced administrative and PA support to businesses around the world.

Who are SmartPA?


SmartPA is a business support and administration franchise transforming the way professionals work. SmartPA Franchise Partners support their clients by remotely delivering a range of admin and business support solutions. Some will act as a virtual PA, while others may offer additional skills such as HR, finance or social media management.

Launched in 2013 offering remote administrative support to over 500 clients globally, demand for our services is growing and now is the perfect time to launch your franchise business under our SmartPA brand. We offer lifetime business support from the minute you sign up with us.

Our business equips you with all the tools you need to succeed, including an online CPD accredited training course to get you started and ongoing support from a dedicated team. When you join SmartPA as a franchisee, you become part of a supportive community of over 100 SmartPA Franchise Partners and can tap into a wealth of expertise and business knowledge. You’ll reap the rewards of flexible working and being your own boss, with all of the support and guidance you would gain from working in-house.

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The SmartPA Franchise Opportunity

Why now?


More organisations than ever are relying on services provided by SmartPA. With that shift comes a golden opportunity. And that’s why now is the perfect time for you to successfully start your own virtual assistant business with SmartPA.

Founded by 2020’s Business Woman of The Year, Sarra Bejaoui, you’ll be joining a team of inspirational leaders and innovative thinkers.

Franchisees who work full-time earn, on average, between £84,000 and £120,000 each year (and those working part-time earn between £30,000 and £48,000 on average).

We don’t restrict you by geographic territory (work from anywhere in the world and have clients anywhere in the world). Our recurring revenue model means that you can secure repeat business, ensuring a stable source of income and limitless earning opportunities.

SmartPA have worked with brands such as Google, Krispy Kreme and BBC. Launching your business with us gives you the opportunity to tap into our trusted brand and achieve instant recognition.

Reasons To Invest:

  • Fully funded opportunity
  • 100% home working
  • Access to a global community of Smart PA Franchise Partners for income opportunities
  • Potential to gain income from head office corporate clients
  • Flexible working hours to suit your personal needs
  • Expert remote training and continuous learning with full CPD accreditation
  • World-class brand and sales & marketing
  • Access to innovative technology and IT support
  • Dedicated support team for the entirety of your business journey
  • Ongoing mentorship for your business
  • Tried and tested business in a box - using a model adapted to your needs

How does your franchise model work?


You become a SmartPA business owner by buying into the SmartPA partnership franchise (the cost of which can be fully funded by HSBC). We’ll then help you set up your own limited company.

Unlike starting your own business from scratch, where you’d have to tackle all the startup costs, challenges and risks on your own, you’ll have full daily support of our dedicated, friendly SmartPA support team, and you get to trade under the trusted, established global SmartPA brand, helping you hit the ground running straightaway.

We equip you with all the tools to succeed and expert knowledge and skills to run a successful SmartPA business. Our unrivalled programme covers everything from the SmartPA Method (best practice, remote working and service delivery) to pricing, business operations and long-term growth and development.

With SmartPA, you can start earning from day one through reliable work with HQ clients, servicing trusted businesses from SMEs to corporates. Our proven insourcing model also connects you with regular projects from across the SmartPA network, giving you stability and predictable income. On top of this, our training and coaching will equip you to grow your own client base—building a scalable business with the confidence, support, and freedom to shape your future.

A SmartPA franchise can be a great opportunity for anyone looking to run their own business or be their own boss, or anyone wanting to balance work around other life commitments. Because the franchise can be run from home, it requires minimum overheads and offers a highly flexible working model to suit your own hours and availability. The franchise model has been tried and tested successfully around the world, with over 100 SmartPA Franchise Partners already thriving.

Who are you looking for?

 
SmartPAs Franchise Partners come from a variety of backgrounds.

Previous experience is not essential, but a positive attitude is. SmartPA will provide the brand and the backing that allow you to build a successful business.

With peer-to-peer support, internal networking opportunities, wellbeing groups and much more, you’re never alone or without assistance from an expert.

Furthermore, SmartPA’s unique Insourcing model supports you and your business to grow. It provides both the opportunity to support and be supported by a more than 100-strong community across the globe.


**Thanks to full UK funding with HSBC, you can launch your SmartPA franchise today without any upfront investment.

To take the next step towards owning your own SmartPA franchise, request your free consultation by registering your interest below:

The best tech stack for efficient virtual admin support in 2026

What small and medium sized businesses should look for before engaging a virtual admin partner.

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Engaging a virtual admin service in 2026 is no longer just about creating extra capacity, it’s about operational confidence, efficiency and trust.

For small and medium sized businesses navigating hybrid working, cost pressures, growing workloads and increasing governance requirements, outsourced admin support needs to operate reliably and professionally, without adding complexity or forcing unnecessary change.

The difference between an average virtual admin service and a high-performing one often comes down to the systems supporting the people and how flexibly and intelligently those systems are used.

If you’re considering outsourcing admin support this year, understanding a provider’s approach to technology can tell you a lot about how efficiently, securely and effectively they will work within your business.

At SmartPA, a key part of our role is advising clients on their existing tech stack; how to optimise it and where additional tools might help. These recommendations are always optional. Whether you prefer automated scheduling tools or fully manual diary management, our PAs adapt to how you work and support you in the way that suits your business best.

In this blog, we outline five core technology pillars that support high-quality virtual admin delivery (beyond baseline tools such as transcription). These are not mandatory platforms for clients to adopt but proven best practices that enable providers to work consistently and effectively, either within your existing systems or alongside them.

1. A robust task management system (ensuring nothing falls through the cracks)

Why it matters to your business: When you outsource admin, you’re trusting someone else with deadlines, priorities and critical actions. Without a proper task management system, things can get missed.

Professional virtual admin providers should never rely on memory, inboxes or informal lists to manage your work. A robust digital task management system ensures requests are captured, prioritised, tracked and delivered, even when support is shared across a team.

What this means for you: Clear accountability, visible progress and confidence that deadlines won’t slip.

Example tools:

  • Microsoft To Do or Microsoft Planner
  • Trello
  • Asana

2. Transparent time tracking (so you know where your investment goes)

Why it matters to your business: One of the biggest concerns for SMEs when outsourcing admin support is value for money.

Professional virtual admin services use time tracking software to ensure accuracy, transparency and fair billing, particularly where support is flexible or demand fluctuates.

Time tracking is not about ‘keeping tabs’, it protects both sides. It ensures you’re only paying for productive work, and your support team avoids overload or unrealistic expectations.

What this means for you: Clear reporting, accurate billing and reassurance that your investment is being used effectively.

Example tools:

  • Toggl Track
  • Clockify
  • Harvest

3. Smart diary and scheduling tools (to protect your time with or without automation)

Why it matters to your business: Diary management is one of the most nuanced admin functions to outsource. Competing priorities, time zones, internal politics and personal preferences all come into play.

While some virtual admin providers use scheduling tools to reduce friction and back-and-forth, great diary management doesn’t rely on software alone. Skilled PAs will adapt to how you work whether that’s automated scheduling links, shared calendars or fully manual diary coordination.

Technology should support accuracy and efficiency, not dictate how your diary is managed.

What this means for you: Smoother days, fewer clashes and better protection of focus time. Your diary is one of your most valuable assets, it deserves expert handling.

Example tools:

  • Outlook Scheduling Assistant
  • Scheduling software like Calendly or EA Buddy
  • Time-zone conversion tools (e.g. Timeanddate.com)
  • Calendly

4. Secure password and access management (keeping your data safe)

Why it matters to your business: Virtual admin support often involves access to sensitive systems, platforms and information. Security is non-negotiable, particularly for growing businesses without dedicated internal IT teams.

Professional providers use secure password and access management tools internally to store, share and revoke access safely, rather than relying on emails or spreadsheets. This doesn’t change how you run your systems, but it does demonstrate maturity and professionalism behind the scenes.

What this means for you: Peace of mind that confidential information is protected and handled professionally even during team changes and handovers.

Example tools:

These platforms allow access to be controlled, shared securely and revoked instantly when needed.

  • Keeper
  • LastPass (enterprise-grade setups)
  • 1Password 

5. Responsible use of AI (efficiency without risk)

AI is now a standard part of modern admin support, but how it is used matters.

The best virtual admin services apply AI selectively and securely, supporting tasks like research, document drafting, summarisation and planning but always with human oversight.

AI should enhance quality and speed, not introduce risk, so reputable providers will have clear policies on AI usage and data protection, ensuring your information isn’t fed into public models.

What this means for you: Faster turnaround, better outputs and zero compromise on confidentiality.

Example tools:

  • Microsoft Copilot (enterprise environments)
  • Google Gemini (if working in Google environment)
  • Google Notebook LM works as a research assistant
  • Secure AI tools embedded within existing platforms for example Zoom, HubSpot or Adobe

The bigger picture: systems + people = operational excellence

Technology alone doesn’t deliver great virtual admin support; the real value comes from how consistently and intelligently those tools are used.

Strong virtual admin partners like SmartPA combine:

  • Well-designed processes
  • Consistent use of technology
  • Highly trained, adaptable people

This blend is what creates reliability, scalability and trust.

Choosing the right virtual admin partner in 2026

When evaluating a virtual admin service, don’t just ask what tasks they can do. Ask:

  • How do you track and prioritise work?
  • How do you ensure continuity if someone is unavailable?
  • How do you protect our data?
  • How do you use technology to improve outcomes, not add complexity?

The answers will quickly reveal whether a provider is built for long-term partnership or short-term fixes.

SmartPA: human-centred, tech-powered support

At SmartPA, our technology approach is designed to support consistent, high-quality delivery while remaining flexible to how our clients operate.

We don’t insist on specific tools, we advise on best practice, optimise where helpful and adapt to your existing environment. By combining robust internal systems with experienced PAs, we help small and medium sized businesses work smarter, stay agile and focus on what matters most.

To find out more about how we can support your business, book a call at smart-pa.com and we’ll create a tailored solution around you:

SmartPA Success Stories

SmartPA Partnership Testimonial | Hayriye Mazzotta

February 17, 2025| Franchisee Success Stories
Hayriye Mazzotta, a dedicated SmartPA Partner since 2025, speaks about her journey with SmartPA and the invaluable impact she has on her clients.

Smartpa Partnership testimonial - Fiona Ward

Fiona Ward, a dedicated SmartPA Partner for 8 years, talks about her remarkable journey with SmartPA and her invaluable advice for new SmartPAs entering the field. Let's dive in!
SmartPA Testimonials
Feeling really valued, feeling indispensable, and feeling like you are making a difference to people.
Lorraine Kneebone, SmartPA Partner
Life challenges took me to move home and hence change of job back into the Administrative sector. When I really understood I had the experience and ability to do this for myself - after all there wasn’t anywhere to go in my current job. I always had a deep desire to be a business owner, but just didn’t know in what field. When I found out about the support and guidance that SmartPA supplies, I didn’t look back
Jessica White
I was made redundant and had come across adverts for SmartPA but wasn't sure it was for me. A friend bought into SmartPA and I had seen lots of her posts. After 6 months of no luck with getting a job other than temping, I decided to take the plunge. My biggest achievement? Completing accreditation and launching it in lockdown.
Kate Vayle, SmartPA Partner
“I had been toying with the idea of starting my own business for a couple of years. In all the industries I’d worked in there was always the same issue that senior management didn’t really understand the importance of good administration or what was really involved in keeping an office running smoothly. I knew about VA’s but I wasn’t sure if it was something I could really do on my own so kept putting it off. When I came across SmartPA and read more it lit up a light and made me realise that I could start my own business but not be totally on my own, there would be support AND be part of an already established brand. The best- selling point of the SmartPA brand is our fabulous head office and support network and access to a vast talent pool of accredited, professional partners from a wide variety of backgrounds offering a variety of experience and skills. Yes there are other VA’s out there and other VA franchise companies, but SmartPA is nearly 6 times the size of competitors… so to me it is definitely THE brand in this industry.”
Jane Charteris
I have found the support from SmartPA's Business Support Team to be invaluable, and my monthly call with them enables me to stay focused. It helps to put together an ‘Action Plan’ to ensure that I am taking all the steps necessary to help grow my business. They’re always quick to respond with any queries I might have, and are always friendly, helpful, and approachable.
Louise Turnidge, SmartPA Partner
"I certainly have that Friday Feeling this eve! I have just finished my first week as a fully accredited SmartPA Partner and am so blessed to have some fab clients already and amazing support from the Business Support Team and the SmartPA community. I was so worried about making the move into having my own business and now I feel so positive and ready for anything!!!"
Laura Elliott, SmartPA Partner
“Having researched various startup options offering business support, I chose SmartPA for their professional approach from the outset. At no point did I feel under pressure to purchase the franchise and I subsequently received excellent advice and support throughout my training and recent launch. The training programme is the most thorough and enjoyable I have ever completed and receiving accreditation gave me the reassurance I needed to start my business. The on-going support from the Business Development Team and other SmartPA partners ensures there is always someone to help if you require assistance or you just need a bit of moral support. During the Covid 19 pandemic, the world is becoming accustomed to remote working and the SmartPA model is a fantastic, flexible option for anyone looking to start a rewarding new business that fits in with their lifestyle.”
Christine Cuthbertson, SmartPA Partner
"I have to say, everyone that I have spoken to so far has just been so reassuring and helpful and I really feel that if at all I start to struggle, I can contact someone for help and advice and not feel awkward about it... It's really strange, as I know I am only just starting out, but already I feel I am becoming 'part of the family' - and this is because everyone is so helpful and approachable. I have that nice warm fuzzy feeling - it's great! I really do mean everything that I say as the team is just amazing!"
Fiona Mackay, SmartPA Partner
My journey with SmartPA has been brilliant! I can't fault the whole process. Jo was amazing to deal with, I loved speaking to partners and Andrew the CEO. My workshop was really valuable too - it was all very reassuring. Training - I loved it!! Steven was brilliant, I'd always feel anxious before training but by the end I was absolutely buzzing! I signed up when my little one was really little and I had my hands full, but I haven’t stopped since I launched. SmartPA was the best thing I've done for myself and my children. The whole onboarding process, speaking to people - you feel so included and part of the community from the start."
Sarah Mann, SmartPA Partner
My SmartPA journey from discovery to accreditation was possibly rockier than most, as we moved house 3 times, renovated one of them and began a new life in Hong Kong, all in the space of 9 months! The training team was unfailingly supportive and gave me all the time and encouragement I needed to persevere through the process. I was in the interesting position of learning about SmartPA’s culture and values while receiving that support from the Head Office at the same time! It gave me a great deal of confidence that I am investing in the right company.
Kerry Wilson (SmartPA)
SmartPA Videos
The SmartPA Franchise Opportunity

The SmartPA Franchise Opportunity

Welcome to the SmartPA Franchise Opportunity
SmartPA Partner Testimonial | Louise Bowler

SmartPA Partner Testimonial | Louise Bowler

Louise Bowler speaks of her time as a SmartPA partner.
SmartPA | Theresa McRobbie | Case Study

SmartPA | Theresa McRobbie | Case Study

Learn more about Theresa's SmartPA journey.
SmartPA | Yvonne Hams Testimonial

SmartPA | Yvonne Hams Testimonial

Yvonne Hams discusses her journey with SmartPA.
VIDEO
Monica's Story | SmartPA Partnership

Monica's Story | SmartPA Partnership

Hear more about Monica's journey to becoming a SmartPA partner.
VIDEO
SmartPA Spotlight | Tracy Jones

SmartPA Spotlight | Tracy Jones

SmartPA Partner Tracy Jones discusses her journey to becoming part of the franchise network.
VIDEO
SmartPA Testimonial | Angela Dewitt

SmartPA Testimonial | Angela Dewitt

SmartPA Testimonial | Angela Dewitt
VIDEO
Sarra Bejaoui | SmartPA Founder

Sarra Bejaoui | SmartPA Founder

Hear from SmartPA founder Sarra Bejaoui about the business and franchise opportunity.
SmartPA Gallery Image
SmartPA Image
SmartPA Image
SmartPA Franchise
SmartPA Gallery
SmartPA Gallery
Available Locations:
Partnership opportunities on offer globally. International master licences available upon application.
Business Type:
Franchise
Minimum Investment:
£9,950+VAT
Financing Assistance
3rd Party
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