A franchise opportunity as delicious and unique as our ice cream!
The first Udderlicious store opened in Islington and was a huge success, so much so that only 2 years later, Mr & Mrs Kotecha opened a second store in a prime location in Covent Garden. Their third store in Crouch End, the most recent edition to their ice cream empire, opened in 2024. Read more about the beginnings of Udderlicious HERE.
The stores have become real destinations in themselves, not just for their many loyal customers in the local area, but also for people all over the capital and beyond, who want a taste of their now famous ice cream.
Why Choose Udderlicious?
Is there anyone who doesn’t enjoy great ice cream? While Udderlicious is not the only ice cream franchise out there, there’s ice cream, then there’s Udderlicious!
- A Product in Constant Demand - Ice creams are luxury treats and desserts that bring joy whatever the weather. Ice cream like this never goes out of style, especially with the constant addition of exciting new flavour combinations, and the vegan range available.
- A Simple Set-up with Low Overheads - Unlike restaurants, an ice cream parlour doesn’t require expensive premises, a large staff, or complicated kit. You don’t need a big variety of food preparation and storage areas, nor do you need premises zoned for restaurant use. A simple retail unit will do!
- A Little Local Magic - It’s all about being part of the community; creating an exciting customer experience that keeps customers coming back for more. After the ice cream itself, this care for their customers is probably the single biggest factor in their success to date.
Our Ideal Partners
Udderlicious has created an extremely successful brand that you can tap straight into using their franchise model; they now need people with drive, ambition and a passion for ice cream but also people who are numerate and familiar with financial planning. By following the Udderlicious franchise system you really can become the business owners they’ve always dreamed about being.
A business like this requires strong people and communication skills; building a rapport with your customers, not to mention your own team, will be one of the biggest factors in your success.
An understanding of the importance of great customer service is a must; organisational skills, a good sense for business operations, and team leadership will also will put you in good stead.
Initial Training & Ongoing Support
When you join the Udderlicious franchise, you’re not just buying into a great brand and proven business model, you’re also becoming a partner in every sense of the word.
You will benefit from the experience and expertise gained, through the comprehensive training programme, and have everything you need to make the most of this opportunity.
Your journey will start with a 3-week training plan; if you’re not planning to work in the store yourself, you will still need to attend some, if not all, of the training alongside your intended store manager.
The first week of the training is classroom based (2-3 days). You (and your Store Manager, if relevant) will then spend two weeks working in one of the Udderlicious outlets in London, and at Head Office, where you will gain practical experience of how to conduct your day-to-day operations.
Support is always available, whenever you need it, including regular calls and meetings to see how you’re doing, and at least 12 days in your first year where the team will come to visit you in your store.
With the Udderlicious franchise, you may be working for yourself, but you are never by yourself!
Your Investment
The initial fee for becoming partner in the Udderlicious franchise is just £20,000 (+ VAT). We do recommend that you have some working capital available to support yourself and cover your overheads, depending on your personal circumstances, while your new business gets off the ground and reaches its full earning potential.
There will be other costs to consider; leasing and outfitting your new shop, business insurance, hiring and paying staff, etc. These additional costs will vary depending on your location and local costs but, based on our existing stores, we estimate the total investment required to around £206,000 + VAT. A detailed financial breakdown, has been prepared and is available on request.
The initial franchise agreement lasts for five years, and is renewable subject to certain criteria being met by the franchisee and in agreement with the franchisor.
While Udderlicious do not provide financing directly, there are a number of options to help you with your total investment. It should be possible to obtain funding from most major high street banks for up to 70% of your full investment . There are even government funded loans available, subject to status. All options will be discussed during the enquiry process, and Udderlicious are here to help you decide the best course of action.
Ongoing Costs & Earning Potential
As an Udderlicious franchisee, you’ll very much be your own boss and will enjoy all the personal and financial rewards, but there are certain costs involved in maintaining the partnership:
There is an ongoing fee of 5% of your gross turnover. The industry average fee is around 10-12%, so this is a pretty good deal!
However, Udderlicious are a franchise who very much believes in celebrating success, so franchisees who consistently go the extra mile in making their new business succeed, and score well on aspects such as Google review scores, Food Hygiene Ratings and Mystery Shopper Review scores, can expect to enjoy a reduced rate of just 3%!
The earning potential of your franchise can vary a great deal depending on location and local market. However, based on existing operations, Udderlicious is confident that you can reasonably expect to see a return on your investment as early as Year 2.
The combination of the Udderlicious proven business model, and your passion and desire to build your own business, will be a real recipe for success.
Contact Udderlicious today, and build that future you’ve always dreamed of – one scoop at a time!
The Art (and Science) behind the success of Udderlicious
Saying that Udderlicious sells ice cream is seriously underplaying what they actually offer.
It’s like the difference between a patisserie and the basic cake section in your local supermarket - it just doesn’t do it justice.
Every scoop is a serious flavour sensation, and it only takes one bite for you to realise just how much creativity and passion goes into creating every delicious treat they have on offer…and to see why customers just keep on coming back for more.
There's something genuinely special going on here, and it's a big part of why this franchise opportunity is so exciting. Here’s a few of the secrets behind their success.
The Art - creativity meets community
The Udderlicious team don't just dream up flavours in a back room somewhere – though that’s where it all started, of course, and they are absolutely brilliant at it. You have your classics, like Vanilla, Chocolate, and Pistachio, of course, and those will never go out of fashion, but you also have wonderful creations such as Baklava, Apple Crumble, and Black Sesame & Miso – all of which have been specials at their London shops.
What is really clever is how they invite their customers to be part of the creative process, too.
Customers suggest their dream flavours, and the best ideas become the featured Flavours of the Month. This not only leads to some really exciting, new flavour ideas – it also makes their customers feel like part of the creative process. It's exactly the kind of community engagement that turns first-time visitors into passionate fans who keep coming back for more, and bring their friends with them!
The Science - perfecting every detail
After choosing some new combos to work with, every single flavour goes through a rigorous process of testing and experimentation to test if – and how – it can work. The team carefully work out proportions and select ingredients to get that perfect taste and texture, and also ensure that they are carefully accounting for calorie content and any allergens that are included.
That also make sure every flavour can easily be replicated across any location. Not every flavour idea passes this testing process, of course, but more often than not, the result is some irresistible new treat being added to their already extensive offerings.
Art + Science = Magic!
The results speak for themselves - the Udderlicious team has now developed more than 200 different ice cream flavours, all of which pack some serious wow factor.
What is even more impressive though, is that they put every single recipe into a comprehensive digital recipe book that's available to all franchisees. It’s not just a great online tool, it’s a complete road map to success for everyone in the Udderlicious franchise, available whenever and wherever they need it. No guesswork, no inconsistency, just proven recipes that work.
It’s a huge part of everything Udderlicious does to support its franchisees. When you join Udderlicious, you're not just buying into a brand, you're also gaining access to years of expertise, a library of tested and perfected recipes, and the ongoing support of a team that's genuinely invested in your success.
Ready to learn more?
If you’re wondering how an Udderlicious franchise could fit into your plans for 2026 and beyond just click the button below to get in touch and schedule an informal, no pressure chat:
Udderlicious | Store Walkthrough
Udderlicious | Seasonality
Udderlicious | The story of Raj and Raj
