In 2013, the husband and wife team behind Udderlicious, Raj & Raj, decided they wanted to make a change in their lives, and create something unique from their love of ice cream. That love has been the driving force behind the creation of their bright, colourful, and creative stores, and the dozens of incredible flavours on offer.

The first Udderlicious store opened in Islington and was a huge success, so much so that only 2 years later, Mr & Mrs Kotecha opened a second store in a prime location in Covent Garden. Their third store in Crouch End, the most recent edition to their ice cream empire, opened in 2024. Read more about the beginnings of Udderlicious HERE.

The stores have become real destinations in themselves, not just for their many loyal customers in the local area, but also for people all over the capital and beyond, who want a taste of their now famous ice cream.

Why Choose Udderlicious?

Is there anyone who doesn’t enjoy great ice cream? While Udderlicious is not the only ice cream franchise out there, there’s ice cream, then there’s Udderlicious!

• A Product in Constant Demand - Ice creams are luxury treats and desserts that bring joy whatever the weather. Ice cream like this never goes out of style, especially with the constant addition of exciting new flavour combinations, and the vegan range available.
  
• A Simple Set-up with Low Overheads - Unlike restaurants, an ice cream parlour doesn’t require expensive premises, a large staff, or complicated kit. You don’t need a big variety of food preparation and storage areas, nor do you need premises zoned for restaurant use. A simple retail unit will do!
  
• A Little Local Magic - It’s all about being part of the community; creating an exciting customer experience that keeps customers coming back for more. After the ice cream itself, this care for their customers is probably the single biggest factor in their success to date.

Our Ideal Partners

Udderlicious has created an extremely successful brand that you can tap straight into using their franchise model; they now need people with drive, ambition and a passion for ice cream but also people who are numerate and familiar with financial planning. By following the Udderlicious franchise system you really can become the business owners they’ve always dreamed about being.

A business like this requires strong people and communication skills; building a rapport with your customers, not to mention your own team, will be one of the biggest factors in your success.

An understanding of the importance of great customer service is a must; organisational skills, a good sense for business operations, and team leadership will also will put you in good stead.

Initial Training & Ongoing Support

When you join the Udderlicious franchise, you’re not just buying into a great brand and proven business model, you’re also becoming a partner in every sense of the word.

You will benefit from the experience and expertise gained, through the comprehensive training programme, and have everything you need to make the most of this opportunity.

Your journey will start with a 3-week training plan; if you’re not planning to work in the store yourself, you will still need to attend some, if not all, of the training alongside your intended store manager.

The first week of the training is classroom based (2-3 days). You (and your Store Manager, if relevant) will then spend two weeks working in one of the Udderlicious outlets in London, and at Head Office, where you will gain practical experience of how to conduct your day-to-day operations.

Support is always available, whenever you need it, including regular calls and meetings to see how you’re doing, and at least 12 days in your first year where the team will come to visit you in your store.

With the Udderlicious franchise, you may be working for yourself, but you are never by yourself!

Your Investment

The initial fee for becoming partner in the Udderlicious franchise is just £20,000 (+ VAT). We do recommend that you have some working capital available to support yourself and cover your overheads, depending on your personal circumstances, while your new business gets off the ground and reaches its full earning potential.

There will be other costs to consider; leasing and outfitting your new shop, business insurance, hiring and paying staff, etc. These additional costs will vary depending on your location and local costs but, based on our existing stores, we estimate this to be around £182,000 + VAT. A detailed financial breakdown, has been prepared and is available on request.

The initial franchise agreement lasts for five years, and is renewable subject to certain criteria being met by the franchisee and in agreement with the franchisor.

While Udderlicious do not provide financing directly, there are a number of options to help you with your total investment. It should be possible to obtain funding from most major high street banks for up to 70% of your full investment . There are even government funded loans available, subject to status. All options will be discussed during the enquiry process, and Udderlicious are here to help you decide the best course of action.

Ongoing Costs & Earning Potential

As an Udderlicious franchisee, you’ll very much be your own boss and will enjoy all the personal and financial rewards, but there are certain costs involved in maintaining the partnership:

There is an ongoing fee of 4% of your gross turnover. The industry average fee is around 10-12%, so this is a pretty good deal!

However, Udderlicious are a franchise who very much believes in celebrating success, so franchisees who consistently go the extra mile in making their new business succeed, and score well on aspects such as Google review scores, Food Hygiene Ratings and Mystery Shopper Review scores, can expect to enjoy a reduced rate of just 3%!

The earning potential of your franchise can vary a great deal depending on location and local market. However, based on existing operations, Udderlicious is confident that you can reasonably expect to see a return on your investment as early as Year 2.

The combination of the Udderlicious proven business model, and your passion and desire to build your own business, will be a real recipe for success.

Contact Udderlicious today, and build that future you’ve always dreamed of – one scoop at a time!