OWN THE FUTURE OF AUTHENTIC QUICK-SERVICE
Who We Are
SpudBros Express is more than a restaurant - it’s a movement.
What began as a food truck in Preston has grown into a viral sensation, with millions engaged online and customers queuing daily.
Now, we’re inviting ambitious partners to bring this high-demand brand to new communities.
SpudBros Express is a joint venture between Taster and the SpudBros—pairing Taster’s franchise expertise with the SpudBros’ viral reach to build a scalable, low-complexity concept for today’s quick-service market.
We’re looking for highly motivated franchisees to be the driving force behind SpudBros Express.
Reasons to Become a Franchisee
| Millions of engaged followers with viral content that drives footfall. |
| Jacket potatoes are an untapped quick-service restaurant category with universal. |
| Straightforward training (no chef skills required), minimal food waste and no heavy cooking equipment. |
| No commercial extraction needed. |
| Dine-in, takeaway and delivery. |
| Operations, training, supply chain and marketing. |
| Optimised for rapid execution and scalable growth. |
Training & Support
The franchise team at Taster has successfully scaled more than 10 brands to over 140 locations (and counting!) across the UK, France, Belgium, The Netherlands and Luxembourg.
We offer a comprehensive support package to get you off the ground running:
- Full Onboarding and Training
- Dedicated Account Manager
- Regular Operational Audits
- Regular Hygiene Audits
- Marketing campaigns and Influencer Activations
- Content Creator Support from SpudBros and SpudBros Express
- Standardised Procurement and Tech Integrations
- Recruiting Support for Staff
Location Requirements
- Ideal store size: 800–1600 sq ft.
- Prime location in areas of high footfall
- Only light extraction necessary
- Flexible model that adapts to different store sizes and formats
- Single and multi-unit opportunities available
Financial Investment Required
- Kitchen build: £75k–90k
- Overall set-up costs: £200k–300k
Our Ideal Candidate
- Experience in hospitality or quick-service restaurants preferred but not required
- Strong leadership and team management skills
- Commitment to maintaining brand standards and delivering an exceptional customer experience
The Next Step
JOIN THE JACKET POTATO REVOLUTION AND BE PART OF THE NEXT BIG THING IN FOOD.
Simply fill in the below form to get in touch with a representative from SpudBros Express:
SpudBros & Taster sign major development agreement with SUR Group to launch Spudbros express across Scotland
First Edinburgh site to open in July 2026
- Strategic Scottish Expansion: SpudBros and Taster has signed an area development agreement with SUR Group to roll out the fast-growing food brand SpudBros Express across Scotland.
- First Opening Confirmed: The first Scottish location will open on Lothian Road, Edinburgh, in July 2026. Additional locations are already under discussion as part of a wider Scottish expansion strategy.
- Experienced Franchise Operator: SUR Group currently operates multiple leading franchise brands across Scotland and employs more than 500 people.
- A Social Media Powerhouse: The SpudBros have more than 5 million followers on TikTok, 223 million likes, 1.49 million YouTube subscribers and 1.2 million followers on Instagram.
SpudBros Express, the rapidly growing jacket potato concept developed by the SpudBros founders and Taster, today announced a major new development agreement with award-winning franchise operator SUR Group to launch and expand the brand across Scotland.
The agreement marks another significant milestone in the national growth of SpudBros Express, with the first Scottish location set to open on Lothian Road in Edinburgh in July 2026. Further openings are planned across Scotland over the coming years.
The venture will be led by SUR Group CEO Suhail Rehman alongside Business Development Director Tariq Din. SUR Group is widely recognised as one of the UK’s leading multi-unit, multi-brand franchise operators, currently operating franchises across several major brands including Home Instead, Black Sheep Coffee, Mathnasium and easyStorage throughout Scotland.
SpudBros Express has rapidly built a strong national following through its modern take on the humble baked potato, combining high-quality ingredients, bold flavours and highly engaged social media storytelling to create one of the UK’s most exciting emerging food brands.
The Edinburgh launch will introduce the concept to the Scottish market for the first time, with the Lothian Road site selected for its strong footfall, central location and vibrant mix of residents, students and visitors.
The agreement was brokered and strategically engineered by Seeds Consulting, who has been advising on the brand’s franchise expansion strategy and partner development across the UK and internationally.
A Strong Partnership for Scottish Growth
Suhail Rehman, Group CEO of SUR Group, said:
“SpudBros Express is one of the most exciting emerging food brands we have seen in recent years. The business has built incredible momentum through a combination of simplicity, quality and strong customer engagement, and we believe the concept has significant long-term growth potential across Scotland.
As a group, we are highly disciplined in the brands we partner with. We look for concepts with strong fundamentals, operational scalability and clear consumer demand. SBX stood out immediately.
We are excited to launch the brand in Edinburgh and look forward to building a strong Scottish presence over the coming years.”
Tariq Din added:
“We see a real opportunity to bring something fresh and different to the Scottish quick service market. The Edinburgh site is a fantastic first location for the brand and we are already progressing discussions on future locations.”
Bertrand Peyrat, CEO at Taster, the European leader in creator-led food brands, said:
“This agreement represents an important milestone in the continued expansion of SpudBros Express across the UK. SUR Group brings an exceptional operational track record and deep experience in scaling consumer-facing brands across Scotland.
Edinburgh is a fantastic city for the next stage of the brand’s journey, and we are excited to work alongside SUR Group to establish a strong long-term presence in the Scottish market.”
SUR Group has developed a reputation for successfully scaling franchise operations across hospitality, care and service-based sectors. The addition of SpudBros Express further strengthens the group’s growing food and beverage portfolio following the rapid expansion of its Black Sheep Coffee estate across Scotland.
Matteo Frigeri, Founder of Seeds Consulting, said:
“SpudBros Express has quickly become one of the most sought-after emerging franchise opportunities in the market because the brand resonates strongly with both consumers and experienced operators. We have already onboarded a number of exceptional franchise partners across key territories, which reflects the confidence the market has in the concept and its long-term potential.
There are still several highly attractive territories available both within the UK and internationally, although we do not expect them to remain available for long given the level of interest we are seeing from multi-unit operators and experienced franchise groups.”
SpudBros Express | Our Brand
