Scale a profitable property business… monetising other people’s properties
If you’ve got the drive to lead and ambition to scale, we can give you the keys to our proven business model, with the guidance and support to build the No1 short-let property management business in your area.
Our leading multi-territory operation manages over £6 million in annual bookings, generating £200K+ in net profit, run by a 10-person team.
This is an asset-building opportunity for people seekingan exciting and fast-paced property business
You don’t need to buy property to profit from it. Instead, monetise other peoples’ homes, earning from every aspect of every booking at every property, backed by a powerful platform that does the heavy lifting behind the scenes.
Imagine 50+ short-let properties under your team’s management. Trusted by homeowners. Loved by guests. Powered by our world-class tech and a brand with some of the highest Airbnb ratings in the world.
Pass the Keys makes it possible.
We’re the UK’s largest and most respected short-let property management franchise. With more than 60 territories, we’re proven – and still growing.
This is more than a property business... it's a lifestyle. A rewarding people business. A portfolio-builder.
- You’ll help homeowners earn passively.
- You’ll create local jobs.
- You’ll deliver stand-out guest experiences.
- And you’ll do it all with the opportunity to build an asset while enjoying a six-figure income that’s powered by performance… not hours.
An evolving sector with so much opportunity
The short-let industry is evolving. Regulation is tightening. Owners want trusted professionals, not DIY hosts. Pass the Keys is leading this shift: combining tech, brand strength and operational excellence to take over the mid- and high-end market.- Core Revenue: property management fees (~18% + VAT of rental booking value)
- Additional Income: cleaning markup, onboarding fees, upsells (e.g. window cleaning, energy certificates, maintenance services)
- Low Overhead: a small team can manage up to 50 properties
At 100+ properties with your own management team, you will be creating a valuable asset delivering a serious six-figure income per territory – with plenty of room to grow via expansion to more locations.
We’ve always been tech-led; now we’re leveraging AI to augment and enhance the valuable human service
We’ve invested heavily in AI tools that streamline daily tasks – so you and your team can focus on growth, quality, and human relationships with your clients.
- 80% of guest messaging is handled automatically, with AI responding to routine questions instantly and accurately
- Scheduling, cleaning coordination and property insights are managed by smart software, reducing admin to a minimum
- You stay in control: AI augments your team and virtual assistant (VA), not the other way around
Less firefighting, more strategy. That’s how you scale.
“We’re running at about mid-fifties property-wise, and our goal in the next couple of years is to get to one hundred. I don’t think we could have grown our business as quickly as we have without Pass the Keys.”
Successful Pass the Keys franchisees come from a wide range of backgrounds
Successful franchisees include former executives, entrepreneurs, and partnerships. Franchisees don’t shy away from hard work – but they expect it to lead somewhere big.- Growth-minded: you’re driven to scale beyond managing 50 properties
- Commercially experienced: you’ve led teams, run a P&L or owned a business
- Decisive and energetic: you don’t wait for permission; you make things happen
- People-focused: provide great hospitality and happiness to local visitors
“I work with all of the franchisees to make sure they are successful from the point of training onwards. I've got personal experience working in property, having managed around 80 apartments myself. I work with them and teach them everything I’ve learned.”
What’s the journey looks like to building your own short-let property business
We’ve already made the mistakes, so you don’t have to. You’ll have a proven roadmap designed to help you grow quickly and build something that lasts.1. Foundations: launch & leverage
Your focus: signing up homeowners, overseeing operations, and building your initial team. Your target: 15–30 high-quality properties under management. Your support: our tech, training, marketing materials and a dedicated Franchise Success Manager.
2. Build: grow & lead
You’ve laid your foundations – now it’s time to accelerate. With systems and people in place, you’re scaling to 50+ properties. We’ll help you refine margins, hire a city manager, and optimise performance.
3. Develop: scale & freedom
Now you’re working on your business, leading your team of employees locally and offshore. You’ll focus on exploring new revenue streams or additional territories. You’ve built a true property business asset, with time freedom to match.
Where financial freedom meets lifestyle choice
“We're about to launch our second territory, so the immediate goal is to replicate the success we've had with Anglesey, whilst also continuing to grow our original territory to reach its full potential. It's exciting... we are all looking forward to the challenge ahead."
Invest in the property industry with a proven business model
The total initial investment to start your new property business is typically £30,000–£40,000 (including working capital) depending on your territory.
With the right mindset, reinvestment strategy and support from our team, you could be on a trajectory to achieve six-figure returns in under three years…
…and then aim to join our million-pound club, and ultimately overtake our largest operation, which generates more than £200K profit annually. The race is on!
Please note: figures offer no guarantee; actual returns depend on your effort, scale, and approach. This is a high-growth opportunity – but you have to drive it.
The Next Steps
Get in touch below to begin exploring the opportunity – we’ll send you a prospectus with more detail and answer all your questions transparently:
Pass The Keys named in the HSBC Elite Franchise TOP 100 for 2026
For the fourth consecutive year, we are delighted to reveal Pass The Keys has been ranked in the renowned HSBC Elite Franchise TOP 100 for 2026, placing 85th.
Regarded as one of the most prestigious accolades in UK franchising, being named in the Elite Franchise TOP 100 list is a definitive stamp of quality for any franchisor.
Securing a place on the list is a testament to the resilience, innovation, and success of our business model, as well as our incredible growing network of franchisees.
For the award, entrants are judged by an independent panel of top franchise sector experts who rigorously score the full TOP 100 list. The evaluation is based on eight core criteria that analyse aspects such as size and growth trajectory, ambition and future planning, contributions made to the community, and support systems provided to franchisees.
For Pass The Keys to be recognised among the elite is a direct reflection of our commitment to these values. It also illustrates how we are growing our franchise network sustainably, with a focus on empowering our franchisees to build significant, high-value businesses.
“This is a celebration of our network”
Discussing the announcement, Amy Boyton, Sales & Marketing Director at Pass The Keys, said:
“We are absolutely thrilled to once again be ranked in the Elite Franchise TOP 100. This achievement is a fantastic reflection on the entire business, but specifically it highlights the strength of our new management franchise model.
“We have worked tirelessly to create an environment where franchisees can build a serious, scalable business with genuine asset value. To have that ambition and performance recognised by the industry’s toughest judges is incredibly rewarding.
“Most importantly, this is a celebration of our flourishing network – our franchisees are the ones out there proving that the Pass The Keys model works, day in and day out. We are delighted their work has once again been recognised by Elite Franchise.”
Validating the new vision for our franchise model
Ranking in the list comes at a pivotal moment, as we recently made a strategic transition from an owner-operator to a management franchise model. This shift was designed to attract ambitious investors seeking a high-level management role with long-term income generation potential.
Our placement in the Elite Franchise Top 100 validates this decision, confirming that the short-let sector offers a pathway to substantial wealth creation when approached with the right infrastructure.
Pass The Keys franchisees are building property businesses without the capital-heavy requirement of owning the properties themselves. Instead, they build teams from day one, leveraging our market-leading technology to create a robust portfolio that can generate strong passive income or be sold for a significant multiple upon exit.
As we move into 2026, retaining our status as a leading franchise drives our ambition even further. We remain committed to providing world-class support, technology, and marketing to help our franchise owners dominate the short-let market in their territories.
We're about to launch our second territory, so the immediate goal is to replicate the success we've had with Anglesey, whilst also continuing to grow our original territory to reach its full potential. It's exciting... we are all looking forward to the challenge ahead.
I work with all of the franchisees to make sure they are successful from the point of training onwards. I've got personal experience working in property, having managed around 80 apartments myself. I work with them and teach them everything I’ve learned.
We’re running at about mid-fifties property-wise, and our goal in the next couple of years is to get to one hundred. I don’t think we could have grown our business as quickly as we have without Pass the Keys.
Pass The Keys | The Property Franchise.
Pass The Keys | Short Let Management Franchise
Pass the Keys | Franchise Opportunity
