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fit20

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Start a fit20 Franchise

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Earn a Six-Figure Income with fit20, the UK’s fastest-growing micro-fitness brand!

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fit20 offers an innovative, science-backed franchise opportunity that stands out in the crowded fitness market.

With a unique 20-minute weekly training method proven by the world’s largest strength training study, fit20 caters to the 85% of people who avoid traditional gyms. This broad appeal creates a loyal customer base while providing franchisees with a profitable, future-proof business model.

Why Choose fit20?

  • Revolutionary Training Model: Just one 20-minute session per week delivers measurable results, making fitness accessible and appealing to busy professionals, fitness newcomers, and non-gym-goers.
  • Science-Backed Results: Supported by groundbreaking research, our method is proven to improve strength, health, and overall well-being with minimal time investment.
  • Outstanding Member Retention: Our personal, private, and efficient training experience keeps members coming back, ensuring steady growth for your business.
  • Strong Unit Economics: Low overheads and high-profit margins make fit20 a smart, scalable investment, with studios typically breaking even in 6-7 months.
  • Global Recognition: With over 170 studios in 14 countries and 20,000+ members worldwide, fit20 is an award-winning brand, featured in leading publications like The Times, Men’s Health and Women’s Health.
 
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What You’ll Get as a fit20 Franchisee


  • Proven Franchise Model: Established in 2009, fit20 was named the #1 Franchise Brand in the Netherlands (2020) and continues to innovate and grow globally.
  • Comprehensive Training and Support (no fitness experience required!): From fit20 Academy certification to marketing, operations, and ongoing coaching, we set you up for success every step of the way.
  • Dedicated Business Support: We’ll help you with studio location, design, fit-out, and marketing strategies to ensure a strong launch. Ongoing support includes regular coaching and head office guidance.

Key Financial Highlights

  • Affordable Investment: Start your studio with a total investment of £30,000–£50,000 (including a £15,000 franchise fee).
  • Quick ROI: Studios typically break even in 6-7 months, with an average ROI in 2-3 years.
  • Scalable Model: Studios can accommodate 300+ members, generating annual revenues of £300K and profits before tax exceeding £180k annually (EBITDA).
  • Accessible Funding Options: We recommend a minimum £20,000 personal investment. Government-led funding may be available for up to 75% of the startup costs.

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Why Now Is the Perfect Time


As the fitness industry shifts toward personalised, efficient solutions, fit20 leads the way. Our innovative approach meets the growing demand for time-efficient training while appealing to an underserved market of non-gym-goers.

Next Steps


Don’t miss this incredible opportunity to transform your future and make a positive impact on others’ lives. Complete the form below to request more information and discover how you can become a fit20 franchise owner.

Own a fit20 Franchise: Your Gateway to Health, Wealth, and Happiness!

Now more than ever, the pursuit of health, longevity, and happiness is at the forefront of our minds. Imagine having the opportunity to turn that pursuit into a thriving business – introducing the fit20 franchise!

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Why fit20?

  • First Mover Advantage: Join the UK's booming market for boutique, tailored personal training, poised for exponential growth.
  • Target the 85%: Appeal to the majority who aren't traditional gym-goers. fit20 caters to those who dislike gyms, are time-strapped, or prefer a safer, non-crowded environment.
  • No Experience Needed: No prior fitness industry experience required. You and your Personal Trainers will receive comprehensive training and certification from the fit20 Trainers Academy.
  • Guaranteed Results: Clients achieve guaranteed results and improved health outcomes with just one 20-minute high-intensity session a week. Backed by science and a study by Dr. James Steele, fit20 clients experience an average strength increase of 30-50% in their first year of training, regardless of age, gender and fitness level.
  • Convenience Redefined: One-on-one, appointment-only sessions in a custom-cooled studio climate provide an effective workout without the need to shower or change.

Seize the Opportunity

  • Preferred Territories Available: Act now while your preferred location is still on the map.
  • Economically Sound: With an entry fee of £15,000 and a total investment ranging from £30,000 to £50,000, a fit20 studio breaks even typically by months 6 to 7, with a return on investment usually in years 2 to 3.
  • Six Figured Income: Achieve a six-figure income and maintain an excellent work-life balance while helping others enhance their health and well-being.
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Ready to turn your passion for well-being into a thriving business?

Don't miss out on this chance to own a business that not only aligns with the growing demand for health and fitness but also offers a fulfilling work-life balance.

Click below to get started and take the first step towards becoming part of the fit20 family

fit20 Testimonials
The wonderful stories from members whose lives have been transformed, the success of franchisees across the world and the overwhelming scientific research proving the results of fit20 was more than enough for me to want to become part of the fit20 family.
Warwick Dredge, studio owner, fit20 (Edinburgh South Gyle)
“I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the head office."
Matt Appleby, studio owner, Stocksbridge Sheffield
The level of support fit20 offers its franchisees is phenomenal. While preparing to launch and in these early stages of operation, the general premise has been: if I find I’m spending more than five minutes thinking about something, just call head office, and they will quickly steer me in the right direction. This is not only time-saving, but also very reassuring! Even if you need very specific information, tailored to just one of your studio members, you have the knowledge and experience of a whole team of trainers, therapists and physios to draw on.”
Attila Leb, studio owner, Chiswick London
"Slow motion high intensity training will explode in the near future, science indicates that. fit20 is so far ahead of the game and is well positioned to be world market leaders and I am super proud to be part of that."
Dan Kelly, studio owner, Hellesdon Norwich
“It is the member’s stories and amazing results that convinced me to open my own studio. I love running a studio and having my own business while being able to rely on fit20 for the latest research on fitness and business/marketing support from head office. I enjoy sharing our successes with our community of franchise owners in our weekly calls.”
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Duncan Attwood, studio owner, Exeter
"When I heard about fit20, I realised this was a concept that would be really easy to scale. The typical fitness proposition is not very appealing for a lot of people, whereas fit20, I could see, could help so many people who don’t want to or can't commit to spending hours in the gym. I saw the opportunity to be part of a movement that’s changing how we look after ourselves and our health. I’ve got two successful studios and in the planning stages of opening a third."
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Kieran Igwe, multiple studio owner, Leeds
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Available Locations:
Opportunities available across the UK
Business Type:
Franchise
Minimum Investment:
£20,000
Financing Assistance
3rd Party
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