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fit20

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Start a fit20 Franchise

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An opportunity to earn a six figure income while working flexibly and helping others to improve their health and well-being


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fit20 is revolutionising the health and fitness industry with a recession proof business model. Studios have excellent economics, units are small so rents and operating costs are low, energy costs are minimal (studios do not need heating through the winter and there are no changing rooms or showers to heat or maintain).

But that's not all. At fit20, we provide highly effective scientifically proven training that demands minimal time commitment. Our membership numbers continue to soar, making this your unparalleled opportunity to join an award-winning, established, forward thinking and rapidly growing international brand.

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What you get from fit20

Proven Franchise Formula

Launched in 2009, fit20 was voted the #1 Franchise Brand in the Netherlands in 2020 and is now located in 15 countries, with over 170 studios, and more than 20,000 members worldwide.

Outstanding Economics

Great unit economics and return on investment (ROI), with only £35K Average Investment and £75K Average Revenues. Typically break-even is achieved during months 6 to 7, at around 60 to 80 members. Return on investment usually within 2 years.

Comprehensive Training

You don’t need a background in health & fitness. We provide our Franchise Owners, and their Personal Trainers, with comprehensive training in our unique training method, through our fit20 Academy. You will also be provided with extensive training in all fit20 business systems enabling you to become a successful studio owner.

Excellent Business Support

You will receive excellent support setting up your studio, from finding the best location, studio design & fitting out, to marketing for launch. Ongoing business and marketing support is provided along with enjoyable weekly meetings with the fit20 UK Head Office team.

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fit20 training is unique and effective

Most people believe that fitness training takes at least a few hours every week with several sessions per week, but science is starting to tell a different story. The largest ever study in sports science suggests that fit20 training, once a week for 20 minutes with a personal trainer, is optimal.

Our training method is based on the latest scientific findings about effective and efficient training to improve fitness and health. You book your 20 minute weekly session ahead of time to stay on track. Because you have an appointment, you don’t have to wait. There is no need to change or shower because we train at a slow and precise pace in a custom cooled studio. Most members show measurable results within a few sessions, and more importantly, they feel stronger and fitter.

Our studio members love us

Our customers do love us, and this is reflected in our industry leading customer retention rates!

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Next Steps

Please fill out your details below to request more information and we will send you a copy of our prospectus. You will then be able to arrange a call to discuss the fit20 franchise opportunity further and to ask any questions that you may have.

Note: You can have a fit20 studio up and running for £30,000 to £50,000 (expenses may vary with the fit-out for your new studio influencing total start-up cost), this includes the initial franchise fee of £15,000 for a single fit20 studio.

We recommend a minimum £20,000 personal investment.

Government led funding may be available for up to 75% of the startup costs.

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Own a fit20 Franchise: Your Gateway to Health, Wealth, and Happiness!

Now more than ever, the pursuit of health, longevity, and happiness is at the forefront of our minds. Imagine having the opportunity to turn that pursuit into a thriving business – introducing the fit20 franchise!

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Why fit20?

  • First Mover Advantage: Join the UK's booming market for boutique, tailored personal training, poised for exponential growth.
  • Target the 85%: Appeal to the majority who aren't traditional gym-goers. fit20 caters to those who dislike gyms, are time-strapped, or prefer a safer, non-crowded environment.
  • No Experience Needed: No prior fitness industry experience required. You and your Personal Trainers will receive comprehensive training and certification from the fit20 Trainers Academy.
  • Guaranteed Results: Clients achieve guaranteed results and improved health outcomes with just one 20-minute high-intensity session a week. Backed by science and a study by Dr. James Steele, fit20 clients experience an average strength increase of 30-50% in their first year of training, regardless of age, gender and fitness level.
  • Convenience Redefined: One-on-one, appointment-only sessions in a custom-cooled studio climate provide an effective workout without the need to shower or change.

Seize the Opportunity

  • Preferred Territories Available: Act now while your preferred location is still on the map.
  • Economically Sound: With an entry fee of £15,000 and a total investment ranging from £30,000 to £50,000, a fit20 studio breaks even typically by months 6 to 7, with a return on investment usually in years 2 to 3.
  • Six Figured Income: Achieve a six-figure income and maintain an excellent work-life balance while helping others enhance their health and well-being.
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Ready to turn your passion for well-being into a thriving business?

Don't miss out on this chance to own a business that not only aligns with the growing demand for health and fitness but also offers a fulfilling work-life balance.

Click below to get started and take the first step towards becoming part of the fit20 family

fit20 Testimonials
The wonderful stories from members whose lives have been transformed, the success of franchisees across the world and the overwhelming scientific research proving the results of fit20 was more than enough for me to want to become part of the fit20 family.
Warwick Dredge, studio owner, fit20,
fit20
“I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the head office."
Matt Appleby, studio owner, Stocksbridge Sheffield,
fit20
The level of support fit20 offers its franchisees is phenomenal. While preparing to launch and in these early stages of operation, the general premise has been: if I find I’m spending more than five minutes thinking about something, just call head office, and they will quickly steer me in the right direction. This is not only time-saving, but also very reassuring! Even if you need very specific information, tailored to just one of your studio members, you have the knowledge and experience of a whole team of trainers, therapists and physios to draw on.”
Attila Leb, studio owner, Chiswick London,
fit20
"Slow motion high intensity training will explode in the near future, science indicates that. fit20 is so far ahead of the game and is well positioned to be world market leaders and I am super proud to be part of that."
Dan Kelly, studio owner, Hellesdon Norwich,
fit20
“It is the member’s stories and amazing results that convinced me to open my own studio. I love running a studio and having my own business while being able to rely on fit20 for the latest research on fitness and business/marketing support from head office. I enjoy sharing our successes with our community of franchise owners in our weekly calls.”
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Duncan Attwood, studio owner, Exeter
"When I heard about fit20, I realised this was a concept that would be really easy to scale. The typical fitness proposition is not very appealing for a lot of people, whereas fit20, I could see, could help so many people who don’t want to or can't commit to spending hours in the gym. I saw the opportunity to be part of a movement that’s changing how we look after ourselves and our health. I’ve got two successful studios and in the planning stages of opening a third."
fit20 Testimonial
Kieran Igwe, multiple studio owner, Leeds
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Available Locations:
Opportunities available across the UK
Business Type:
Franchise
Minimum Investment:
£15,000
Financing Assistance
3rd Party
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