THE LARGEST PROVIDER OF PRIVATE HOMECARE SERVICES IN THE UK

Bluebird Care started as a small family business in 2004 and through franchising since 2006, are proud to be the largest private homecare provider in the UK, having grown from one business to over 220, delivering over 900,000 hours of care every month.

The Opportunity

In the Uk, there are nearly 12 million people aged 65 and over. By 2030, it is predicted that one in five people will be in this age group. So, what does this mean for the care sector? It means that demand for high quality homecare will only keep increasing.

Understandably, now more than ever, many older people would prefer to stay in the comfort of their own homes for as long as they can. Home does not just mean a place to lay their heads; it represents independence and stability. Perhaps most importantly, a home is filled with a lifetime of memories, raising a child, family Christmases or spending many happy years together with a partner.

Whilst there is a demographic trend towards an ageing population and people living longer, often homecare providers solely focus on the elder care market, therefore limiting the potential to provide additional critical services. Bluebird Care’s model is broad and scalable – also providing high quality home care services to multiple market segments – making the opportunity an exciting investment choice. These include providing support to people with learning disabilities, delivering respite services for children and their family carers, supporting NHS Discharge Teams with the transition of their patients from hospital to home and assisting with the delivery of complex care.

Award-Winning Support

The story of Bluebird Cares success is a testimony to the high-quality home care and support services that franchisees provide to each of their customers every day. Bluebird care attribute this to their robust business model and the comprehensive support provided to each new franchise business.

Proud to be named as one of the UK’s top franchise opportunities. From hundreds of entries across every sector, Bluebird Care has been ranked in the top 10, having made it to 8th position overall in the prestigious Elite Franchise Top 100 (EF100) – a title it will hold for the duration of 2021.

The EF100 recognises the sector’s brightest businesses and ranks them according to a broad range of criteria; from their financial performance and heritage to their contribution to the community and the way they embrace innovation. size, contribution to the industry and communities, support, innovation, and future plans.

Their Franchise Support Team were also the proud winners of the Team Support Expertise award at the prestigious Home Care Awards 2020, reflecting the impressive total of 300 years of combined industry experience that Bluebird Care’s Franchise Support team have acquired in Care and Franchising.

The Home Care Awards are the benchmark for business and service excellence in the UK home care sector. They praise care providers that are making a difference by looking to raise industry standards.

The Role of Franchise Owner

Bluebird Care is a fantastic management franchise opportunity. Initial franchisee training provides the detail, knowledge, and assurance to set up and run a Bluebird care business, as well as give an understanding to the Care sector in which you will operate.

Franchisees begin their journey spending time at the Franchise support Centre with the support team, this is coupled with visits to an existing Bluebird Care business, gaining insight from a mentor franchisee.

Following training, Bluebird Care Franchise owners manage and develop their businesses ensuring that a caring and experienced team are recruited and highly trained, to deliver the highest standards of home care and support to their customers.

Each region has its own dedicated Business Development Manager, Marketing Manager and Quality Manager, as well as the network’s Franchise Support Centre. The Staff Guide App, created by Bluebird Care, also acts as a manual for franchises, offering in-app training and guidance. In addition to this, new franchisees will also have access to prescriptive coaching from a dedicated on-boarding manager over the course of their first 2 years.

“As a branch manager, I was very successful, However, I was not getting the job satisfaction I longed for. I wanted to be my own boss and build my own business, instead of helping other people build theirs. I carried out many weeks of research into the care industry and from my research on Bluebird Care, they ticked all the boxes for me. It was a Brand I wanted to be part of, and I was confident to change direction and become a franchise owner. I love this business, it gives me the freedom to work the hours that suit my family life, although I am reluctant to stay away, as the excitement of continuing to grow successfully is a big draw”.
Julie McLellan – Bluebird Care North Tyneside

Why Bluebird Care?

Supporting franchisees in starting and developing their businesses is a cornerstone of Bluebird Care’s success. Their franchise support team has over 300 years of collective experience in the health and social care sector providing you with access to a team with unparalleled expertise throughout your franchise journey from financial planning, business systems, IT, marketing, and PR to field-based business development, marketing, and quality assurance support.

Bluebird Care offer franchisees a comprehensive business package which includes:

Support with initial Business planning
Comprehensive support with regulatory registration
Access to our proven business model and operational procedures
Computer and s
oftware package
Training and guidance app
A dedicated Quality Manager
A dedicated Marketing Manager
A dedicated On-Boarding Manager
Local website
A Franchisee starter pack including:
Marketing materials
Stationery
Staff uniforms

Available Territories

Scotland:
- Perth & Cupar
- Glasgow North
- Falkirk & West Lothian
North of England:
- Preston
- Selby
Midlands:
- Warrington
- Derby
- Scunthorpe
East of England:
- Swaffham & Long Stratton
Wales:
- Pembrokeshire
- Swansea & The Gower
Northern Ireland:
- Limavady, Derry & Strabane
- Omagh, Cookstown, Dungannon & Enniskillen
- Armagh, Craigavon, Banbridge & Newry

The Investment

The price of the franchise package is £45,000 + VAT.

Bluebird Care Financial Data

The following financial information was provided by Bluebird Care to give you more information about the costs associated with a Bluebird Care opportunity

Minimum Investment

£45,000 + VAT

Total Investment Required

£160,000 to £180,0000

Liquid Capital

£50,000 (if you opt for Bank funding)

Over 100 Bluebird Care Locations awarded Reputation’s 800 Award

February 22, 2024

We are thrilled to announce that over 100 of our Bluebird Care businesses have been awarded the 800 Award by our Marketing platform, Reputation. This is an impressive 209% increase on those that received this award in 2023.

Reputation are a global leader in reputation performance management and their 800 Award highlights organisations that go above and beyond in delivering on their brand promise, by listening to and acting on customer feedback.

Locations that win the 800 Award, consistently collect, analyse and apply customer feedback, utilising it to make data-driven decisions. Bluebird Care had 101 locations recognised with the 2024 800 Award.

Here is the full list of our winners:

Bluebird Care Essex West
Bluebird Care Colchester & Tendring
Bluebird Care Alton, Petersfield & Havant
Bluebird Care Southend & Rochford
Bluebird Care Burnham, Gerrards Cross & High Wycombe
Bluebird Care Mid Staffs
Bluebird Care Wakefield & Kirklees
Bluebird Care Elmbridge & Runnymede
Bluebird Care Andover & Stockbridge
Bluebird Care Coventry
Bluebird Care Chesterfield and NE Derbyshire
Bluebird Care Mid Essex
Bluebird Care Gloucestershire North
Bluebird Care Stratford & Warwick
Bluebird Care Burnley & Pendle
Bluebird Care Dublin West
Bluebird Care Bromsgrove & Redditch
Bluebird Care East Staffs & South Derbyshire
Bluebird Care Redbridge
Bluebird Care Market Harborough & Oadby
Bluebird Care Fareham
Bluebird Care Greenwich
Bluebird Care Manchester North & Salford
Bluebird Care Rushcliffe & Melton
Bluebird Care Canterbury & Thanet
Bluebird Care Westminster & City of London
Bluebird Care North Hampshire
Bluebird Care Rochdale
Bluebird Care Winchester, Eastleigh & Romsey
Bluebird Care Reading & Wokingham
Bluebird Care Thurrock & Castle Point
Bluebird Care Northumberland South
Bluebird Care Welwyn & Hatfield
Bluebird Care Leeds South
Bluebird Care Oxford
Bluebird Care West Dorset
Bluebird Care Dudley, Wyre Forest & Malvern Hills
Bluebird Care Newmarket Fenland Kings Lynn & West Norfolk
Bluebird Care Braintree & Uttlesford
Bluebird Care Ayrshire
Bluebird Care Bedford
Bluebird Care Bromley
Bluebird Care Folkestone & Dover
Bluebird Care Stamford & Rutland
Bluebird Care Gravesham & Dartford
Bluebird Care Highgate & Haringey
Bluebird Care Bournemouth & Poole
Bluebird Care Harrogate
Bluebird Care Cardiff
Bluebird Care Gateshead
Bluebird Care Wandsworth
Bluebird Care Sevenoaks
Bluebird Care Cheshire West & Flintshire
Bluebird Care Sandwell
Bluebird Care Cheshire East
Bluebird Care Milton Keynes
Bluebird Care Tamworth & Lichfield
Bluebird Care Cambridge & South Cambs
Bluebird Care New Forest
Bluebird Care Shropshire
Bluebird Care Stroud & Cirencester
Bluebird Care Wirral
Bluebird Care Uxbridge, Ickenham & Hayes
Bluebird Care Bath
Bluebird Care Vale of Glamorgan
Bluebird Care Glasgow South
Bluebird Care Docklands, Stratford & Wapping
Bluebird Care East Suffolk & Great Yarmouth
Bluebird Care Havering
Bluebird Care Rotherham
Bluebird Care West Berkshire
Bluebird Care South Oxfordshire
Bluebird Care Wolverhampton
Bluebird Care Newark & Sherwood
Bluebird Care Lincoln
Bluebird Care North Tyneside/North Northumberland
Bluebird Care Lancaster & South Lakeland
Bluebird Care Swindon
Bluebird Care Caerphilly & Merthyr Tydfil
Bluebird Care Tonbridge & Tunbridge Wells
Bluebird Care Wiltshire North
Bluebird Care Teignbridge
Bluebird Care Edinburgh
Bluebird Care Birmingham North
Bluebird Care Maidstone
Bluebird Care Solihull
Bluebird Care Aylesbury
Bluebird Care Kerry/West Cork
Bluebird Care Stafford
Bluebird Care Trafford
Bluebird Care Northampton & Daventry
Bluebird Care Mid and West Cornwall
Bluebird Care Torbay
Bluebird Care Leeds North
Bluebird Care Epsom & Kingston
Bluebird Care Bristol
Bluebird Care Chorley, Ormskirk & Leyland
Bluebird Care Pontypool & Ebbw Vale
Bluebird Care Aberdeen and Aberdeenshire
Bluebird Care Camden & Hampstead
Bluebird Care Clapham & Streatham

Liz Carter, Reputation’s Chief Marketing Officer says:
In a world where consumers are making purchasing decisions based on what they see and hear in their local communities and online, delivering on brand performance is more important than ever. Bluebird Care demonstrated its commitment to evolving alongside its customers by prioritising their needs and taking action based on what they are saying across online reviews, rating pages and on social media. On behalf of Reputation, I extend an enthusiastic congratulations to Bluebird Care for its commitment to understanding consumer feedback and acting on it across 101 of their locations.To determine 800 Award winners, Reputation pulls a list of the Reputation Scores for every business location on the Reputation platform. Those that are honoured will have achieved a score of 800 or higher due to their focus on high customer satisfaction throughout the past year.

Congratulations to all of our winners.

Available Locations:

Unit franchises are available throughout the UK. Unit franchises are also available in the Republic of Ireland through the Bluebird Care Master Franchise in Ireland.

Business Type:

Franchise

Minimum Investment:

£45,000 + VAT

Financing Assistance

3rd Party

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