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Unleash your full potential as a business leader through the power of customer experience

insight6 - Redefining the future of Customer Experience

The insight6 franchise is precisely what you need if you have a senior business background and are looking to build your own business where your skills work for you, where you can perfect that all important work-life balance while enjoying an excellent income.

With insight6 you have the opportunity to become the director of your own high-end company with the power to transform the future of British businesses – and your own.

Improve the business of other’s while building up your own!

About insight6…

insight6 evolved from mystery shopping in Australia, New Zealand becoming the largest business of its kind in Australasia. They then successfully migrated the concept to the UK providing exceptional customer experience (CX) insight to all manner of brands in the UK.

insight6 is now the UK’s leading customer experience insight and improvement franchise dedicated to helping businesses transform their offerings and services for the better.

insight6 – is the ONLY Full Service CX Provider in The World Planning to Expand Globally…

More than 600 clients in the UK and Ireland have ‘partnered’ with insight6 since they franchised the business. insight6 are now looking for new partners to add to its expert network in order to meet the ever-increasing demand for their unique services.

In 2023, insight6 are forecasting a turnover of £2.3m, and are well on their way to achieving their longer-term goal of £5m turnover by 2025.

They work with a very wide range of customers to improve their customer experience at every level which, in turn, leads to better customer retention, increased sales, and higher profitability.

The ‘need’ for insight6…

Businesses that have Customer Experience at the centre of their decision-making processes are the most successful. Those that only focus on product and price are being left behind.

The professional services market has long since overtaken more traditional “mystery shopping” markets in the retail sector, and this is a rise which has steadily picked up even more speed since the pandemic as CX becomes the number one focus for every manner of business.

The work of insight6 is designed to improve the perception of the business in customers minds so that they are more likely to tell other prospective customers just how great the brand is.

insight6 has six core services which are:
  • Mystery Shopping
  • Online Surveys – instant insight
  • CX Training & Development
  • Focus & Listening Groups
  • Mentoring & Coaching
  • Customer Journey Mapping

To date, insight6, have conducted more than 300,000 Customer Experience Reviews and Customer Surveys, and delivered 1000s of hours of transformative training.

This is a general breakdown of the huge and diverse range of clientele which insight6 partners service:
  • 60% Professional Services
  • 25% Groups and Chains
  • 15% Family-run businesses

You CAN be the new, go-to CX expert for your local area!

insight6 is the UK’s only CX franchise which can offer you a secure route into to becoming a CX Specialist in your area and tapping into this highly rewarding market.

insight6 are looking for partners who have:
  • A passion for CX
  • A strong business development background
  • Experience at running teams where CX was a vital component of success
  • The ability to look at problems from every angle and
  • Provide creative and innovative customer service solutions
  • Strong team player
  • The right attitude and ambition

If this describes you, then you have exactly what it takes to be a highly successful CX Director and insight6 would be very interested in talking to you.

What can you earn with insight6??

This can vary a great deal, of course, depending on a variety of factors such as location and the local market. However, based upon experience to date, a franchisee could be making a six-figure income from year 3.

The insight6 Training & Support

The insight6 training is not meant to replace your considerable experience in business and customer relations; quite the opposite, in fact! They value any skills and expertise you can bring to the team greatly.

The training is entirely focused around how you can now use your skills to become a specialist and leader in this field. The insight6 head office team will deliver a thorough and comprehensive training programme which is both classroom based and online.

insight6 will continue to offer you all the support they can throughout the terms of the franchise agreement, and be on hand at all times to help you in any aspect of running your business.

Your Investment

Each insight6 territory is assessed individually, based on existing customers, leads, and earning potential in both the short-and long-term, so the franchise fees vary; the upper and lower bounds typically fall between £38,000 to £48,000 (plus VAT).

Some of the most developed insight6 areas previously run by the head office team are also now available for franchising. These areas come with a large, established customer base so will only be released at a larger fee but, of course, you can also expect much greater earning potential.

insight6 does not provide financing directly, but there are a number of attractive options to help you with your investment. Most major high street banks see Franchising as one of the safest and most secure ways of starting your own business, and insight6 has a long and successful trading history that clearly demonstrates the soundness of this investment.

There are also some government funded loans which could be available, and we would be happy to point you in the right direction for more information.

Your Next Steps:

Just complete the form below to see what a fantastic opportunity an insight6 franchise could be for you, they are more than happy to talk about what they do, and how they can help you to build your own successful and rewarding CX business.

Meet this year’s winner of the insight6 Top Performer award

This years’ insight6 annual franchisee conference was a great opportunity for all the CX Directors to come together and pool their expertise and experience, but it was also a chance to recognise those who had excelled over the previous year.


The insight6 franchisee awards are given out every year to recognise achievement and to help inspire the whole network by showing just how much is possible with insight6’s unique business model.

This year’s winner of the Top Performing Franchisee award went to Paul Matthews, who has not only managed to scoop the award for the second time, but also enjoys this year’s success on the back of adding the nearby Surrey territory to his Sussex base.

We caught up with him recently to learn more about his journey so far.

Meet Paul Matthews, CX Director and owner of insight6 Sussex & SurreyPaul joined the insight6 franchise in 2015. He previously worked in the Health & Fitness industry, managing a number of leisure centres across the Sussex area. He first encountered insight6 as one of their clients, using their mystery shopping and customer feedback services to enhance the CX of the businesses he worked for. He was so impressed with the results, he leapt at a chance to become part of it when an insight6 franchise became available in his area.

“I was a client of insight6 for about 4 or 5 years” Paul told us, “but, one day, Jonathan (CEO of insight6) approached me and said ‘I’m looking for people to join me in the business, and I think you would be the perfect fit.’ The rest is history and I haven’t looked back since!” 

The power of reputationCX Directors with the insight6 franchise excel not just because of the unique services they offer, but also because they become integral parts of their local business community. Trusted experts who companies know they count on to get results.

Paul puts down a great deal of his success so far to how well he has been able to build this reputation on top of the solid base insight6 has given him.

"Much of my business stems from word-of-mouth recommendations and referrals. Delivering quality work is essential, but equally important is building rapport and trust with clients. It's not just about what you offer, but also about fostering a genuine connection. This not only cultivates repeat business but also increases the likelihood of clients recommending you to others."In addition to delivering excellent service, I prioritize networking. Building relationships and expanding your network is crucial for uncovering new opportunities. As an entrepreneur with insight6, success hinges on personal connections and effectively communicating the value I bring to clients."

Powering real positive change"One of the best parts of being a CX Director is seeing businesses thrive with our help. It's incredibly rewarding to know that our work is making a real difference. We provide them with practical, actionable data that they can actually use to elevate every aspect of their business. Watching them implement our suggestions and witnessing their performance soar is truly fulfilling."I also love the variety of clients I get to work with. Each one brings new challenges and opportunities. It's fascinating to learn about different sectors and see how insights from one industry can benefit businesses in another. Working with such diverse clients keeps things fresh and allows me to continuously expand my knowledge and expertise."

Paul’s clients really are a very eclectic bunch. He regularly works for holiday parks, petrol stations, tourist attractions, law firms and online retailers. He even enjoys regular work from several local charities and a business dedicated to providing school meals.

There really is no end to the potential customer base with an insight6 franchise

What kind of businesses are looking to insight6 for positive transformation? The short answer to that is: pretty much everyone!

While you might most associate the traditional “mystery shopper” style CX of the past with retail and customer service centres, the kind of high-level service insight6 can offer appeals to a much broader spectrum. In fact, around 60% of their clients come from professional service sectors, such as Law, Accountancy, Education, and even Care.

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