google ads uk

Start Your Search For A Franchise...

Signs Express

Signs Express Image

Start a Signs Express Franchise

Request your FREE information pack now Request your FREE information pack now Added to the list
Information Requested
Request FREE Info Request FREE Info Added to the list
Information Requested

Are you looking for the next step in your career? Is now the time to work for yourself rather than contributing to someone else’s bottom line? Are you looking for a positive work-life balance whilst running your own business?

Signs Express is the UK’s largest signs and graphics business with over 35 years’ industry experience and 60+ locations throughout the UK and Ireland. At Signs Express we offer you the opportunity to run your own business in a creative, innovative industry with options to join our award-winning network via our established resales, rebranding your existing signage company and benefit from our brand exposure, or choose a location that suits you and start-up your own centre from scratch with full support and training throughout.

Our current resales include:

Being your own boss isn’t a career choice, it’s a lifestyle choice… So, turn your career into a lifestyle today with Signs Express:

  1. Become part of the UK’s largest signs and graphics network
  2. Creative, high profit industry with 20% EBITDA potential
  3. Be your own boss and operate in your own territory
  4. Opportunity to achieve £750,000 turnover and beyond
  5. Monday – Friday working hours
  6. Full training and support provided
  7. Established, respected brand with over 35 years of experience
  8. Expansion potential
  9. UK wide network support and UK based Franchise Support Centre
  10. Innovative industry where no two days are the same

Why Choose Signs Express?

Offering bespoke signage and graphics solutions to customers large and small we offer room for creativity and innovation working with a consultative approach, offering anything from exterior building graphics, illuminated signage, digital signage, vehicle graphics, exhibition and displays, window graphics, bespoke wallpaper, health and safety signage, eco-products and much more.

Established for 35 years, Signs Express is dedicated to delivering our customers' innovative signs and graphics solutions. We interpret our customers visions and advise on the best visual solutions to bring their brands to life. In an ever-growing industry, our forward-thinking strategy combined with our national coverage and local approach allows us to offer our clients the most effective solutions.

Each and every business needs signage or graphics whether it's to attract customers, engage or inspire employees, health and safety notices or to simply inform, we’re here to support our clients bring their brands to life. Due to the variety of industries we service and the huge range we offer, the signage industry can be viewed as recession proof as every situation presents opportunities.

Extensive Training Programme: Setting you up for Success

With a commitment to help you grow your business and achieve your goals, we offer extensive training and support to our franchisees to ensure you are set up for success. Throughout your Signs Express career, we offer:
  • Comprehensive onboarding programme for all new franchisees including classroom learning and hands-on training
  • Business Coaching and Mentoring
  • Ongoing training for existing franchisees and their teams via our custom-built Learning Management Platform
  • Live training sessions from our company owned flagship centre in Twickenham
  • Business Health Checks ensuring best practice
  • Dedicated Franchise Support Centre and centre visits, offering support and training to our network across all disciplines including finance, IT, local and national marketing, operational, recruitment, business planning and sales
  • Social media training
  • Exit planning and realising your resale value
  • Sharing of best practice from fellow franchisees and from our supplier partners

Hear from our Franchisees:

Kris Bell, Signs Express (Aylesbury): Catching up with Kris after 12 months of ownership:

“The last year has been a whirlwind. Being quite a risk averse individual, I usually spend a lot of time weighing things up, however after the busiest 12 months of my career, I’ve definitely had to adapt the way I work, along with my overall business approach and I’ve learnt a lot about myself for sure, along with help and support from the Franchise Support Centre offering guidance and support each step of the way.

I’ve loved every minute of it (despite the challenges) and I’ve met some fantastic individuals in local businesses and built some great relationships with our customers along the way. I’m really pleased with where the business has been heading and the progress we’ve made as a team, so I felt ready for the next step in my Signs Express journey by venturing into the new hub and spoke model.”

Matt Rutlidge, Signs Express (Central Lancashire): Speaking with Matt as he moves into ownership:

“After 14 years with Signs Express and working as Centre Manager for the past four years, I am thrilled to announce that I am now the proud owner of Signs Express (Central Lancashire), serving the local areas of Preston, Blackpool and Blackburn. I’m fortunate enough to have fantastic relationships with the majority of our customers and suppliers already, however I’m excited to spend the coming weeks and months reaching out and speaking with many more local businesses to see how we can work together.

I’m extremely passionate about what I do and with a dedicated, experienced team around me, we’re excited to see where we can take the business and continue to explore and push the boundaries of what we can create for our local communities and beyond.”

Roy Heeley and John McEntee, Signs Express (Liverpool & Wirral): Discuss what they enjoy most about working in the signage industry:

“Having started the business from scratch many years ago, we are still learning 20 years later! We thrive when working in a creative environment offering a varied and diverse approach to our customers means every day is different. We’re both sociable individuals and enjoy getting out and about meeting new customers. Building relationships is key to the success of the business, leading to repeat business, a solid reputation and word of mouth recommendations. Many of our good friends started off as customers and it’s great that they’ve been on the journey with us.

Work life balance is also essential, our Monday-Friday working days have allowed us to spend time with our friends and family whilst enjoying the benefits of running our own business. Undoubtedly the support from our fellow franchisees along with support from the franchise support centre has been integral to our success.”

Who are we looking for?

Full support and training is provided throughout your Signs Express career, therefore no industry experience is required.

We are looking for two types of franchisees:
  1. Business savvy, hands-on managers with no industry experience but have the desire, drive and ambition to take a business to the next level.
  2. Career driven sign makers and production managers that are experienced in the industry with ambitions to own and grow their own business with our support.

Our ideal franchisee will be extremely personable with the ability to build relationships, act consultatively to help build solutions, they will be driven, ambitious, a good all-rounder, creative and not afraid of hard work.

‘A Day in the Life of a Franchisee’

As a centre owner no two days will be the same, you’ll be the key relationship manager for your customers, you’ll be the face of the business, the driving force for innovation, you’ll work in a consultative manner and be the voice of authority in your field, offering bespoke solutions to your customers, all delivered with outstanding customer care.

Investment and Funding:

  • Franchise Fee of £8,500 for a resale purchase or £25,000 for a start-up opportunity
  • Investment levels vary for our resale opportunities depending on the size of the business. Current opportunities range from £99,950 to £250,000.
  • A total investment of £215,000 is required for a start-up opportunity.
  • At Signs Express we can support you with funding via our 3rd party financial partners such as HSBC.
  • Typically, 30% of the asking price is required in liquid capital, however we will work with you to look at different funding approaches if required.

Please get in touch today to find out more!

Signs Express Financial Data
The following financial information was provided by Signs Express to give you more information about the costs associated with a Signs Express opportunity
Start-Up Investment Costs
  • Franchise Fee: £25,000
  • Minimum Investment: £215,000
  • Minimum Liquid Capital: £65,000

Hub & Spoke Progress with Signs Express

As an established and mature brand within both the signage industry and franchising sector, we feel it’s essential to ensure our business model is evolving, creating aspirational opportunities for business growth and expansion for our network at Signs Express.

Signs Express Image

With this in mind, over the past twelve months we have been operating our hub and spoke expansion model which allows our centres to operate from their central ‘hub’ and expand into neighbouring territories via a ‘spoke’, enabling them to widen their reach and profit potential.

Creating exciting opportunities for our entrepreneurial franchisees with the desire to grow their businesses via a cost-effective model, we’re thrilled to see some early success stories and follow a number of our franchisees on their growth journey.

We caught up with one of our newest franchisees Kris Bell, owner of Signs Express (Aylesbury) who after just twelve months of ownership, expanded into his neighbouring territory of High Wycombe, operating under the hub and spoke model.

1.        You expanded your business after just twelve months ownership, in hindsight, was this the right time for you?

“I’d like to think that I am a driven individual who has always liked to set challenging targets. Having come into the industry completely ‘cold’ and from a standing start in August 2022, the Franchise Support Centre (FSC) team rightfully advised me to take things slow! Whilst that might sound strange from the franchisor, they understand the journey of business growth through expansion and they want their franchisees to succeed. Whilst I would have probably expanded sooner, waiting for that first twelve months in order to build a better understanding about the business and industry, was absolutely the right thing to do. A key variable in my decision to expand after twelve months was the fact that the expansion was into a neighbouring territory, which very much felt like a natural fit. I think if the expansion was into a completely new territory or required more resources, realistically it would have been too soon and I’d have set myself up to potential issues.”

2.        What did you do to understand the area both geographically and economically before expanding?

“As a neighbouring vacant territory, we’d already received enquiries from the area and were working with several clients already. This allowed us insight into the core industries and business opportunities. Whilst we had worked in and around the territory previously, we knew we were only working with a fraction of the clients, so to fully utilise the area’s potential it was really important to do our research and understand the demographics of the area and what viable opportunities are out there.

Over the past six months, I’ve worked hard to learn about the new area and the FSC have assisted by providing useful data such as heat maps and industry statistics which has allowed me to create a strategy and plan.

There is certainly a lot of work ahead of us to realise the full potential of the area, so over the coming months we’ll be doing more competitor research and direct marketing amongst other things, to ensure we can carve out a section of the market and be competitive with current incumbents.”

3.        What changes if any, have you made within your team to support the expansion?

“Having moved into business ownership in August 2022, the team and I have been on a learning curve together. We’ve taken the time to understand each other’s strengths and weaknesses and as a business owner it’s been my job to identify any skills or knowledge gaps or requirements we may have, where we need to develop and recruit to align with my growth plans.

With this in mind, we have promoted within to create some oversight and supervision in the production team. As well as adding two members to the existing team including our fantastic apprentice, Aiden. Aiden has been showing bags of potential and as he’s developed and taken on more solo work, we’ve seen an increase in our overall production capabilities which is a really positive step. To increase our installation resource further we’ve also got a part-time individual who focuses solely on fitting which enables others to spend more time in-house on production.

In addition to building structure and adding to the production team, our new Sales and Project Lead, Sarah joined the team at the beginning of the year to focus on ‘knitting’ things together between sales and production along with focusing on the new area. This has freed up some of my time, allowing me to do what I do best, which is focus on sales.

Overall, I’m delighted with how the team and structure is progressing and can see the positive impact it has had on turnover and profitability, allowing us to deliver a higher volume of work, whilst maintaining the highest levels of quality and service for our customers.”

4.        Has this opened up business growth and expansion as much as you’d hoped?

“From an overall business growth perspective and still being at the early stages of ownership, I’m very happy with the progress so far. The efforts we’ve all put in over the past twelve to eighteen months have now come to fruition and we’re forecasting some very healthy growth as a result. My biggest concern with any business growth is ensuring our quality and service levels remain at the highest standards, something which we constantly monitor and measure.

In terms of spoke expansion, High Wycombe is definitely taking off and contributing to the overall business growth. However, in terms of its full potential, it’s still very much in its infancy. With Sarah in her new position, in January alone we were able to put out many more additional quotes, so we’re confident that as the year goes on, High Wycombe will continue to create a healthy income stream which we’re thrilled to see progress.”

5.        What are your challenges for the year ahead?

“Apart from the well-known economical obstacles that we’re all familiar with, I believe our challenges will be to maintain consistency and quality as the volume of work grows. I now feel much more confident considering the development of the team and my increased understanding of the business however as you reach that next turnover milestone, new challenges arise which I will try to be ready for. I will also have plenty of support from the Signs Express Business Coaches and FSC if needed which adds reassurance.”

6.        What are your future plans for business growth?

“I would like to keep growing, whether that means developing revenue and profitability in the two current territories or taking on more territories.”

7.        What support have you received from Signs Express as a franchisor in relation to your growth plans?

“The support from the Franchise Support Centre has been valuable the whole way through my journey so far. Jonathan Bean, Signs Express Managing Director and Aaron Davis, Network Development Director are always on the other end of the phone should I need help or advice and both Stuart Coomber and David Watson have been fantastic support in terms of sales and business planning; as a data driven person, I find their support very useful. From an operations standpoint, Jeff Bufton and David Allen have also been a great support system because this has been the steepest learning curve of all, as I’ve learnt to understand the materials, production methods and solutions etc.”

8.        What advice would you give to someone looking to expand using the hub and spoke model?

“Do your research, create your plan, set your goals and targets and be ready to get back to basics; more phone calls and emails, more meetings, equating to more orders!

This will hopefully build some strong relationships and our reputation in the area, which in turn will deliver some recurring revenue and referrals!”


If you’re looking for a career change and want to follow in Kris’ footsteps as an energetic, entrepreneurial business owner, get in touch today to find out more about franchising opportunities with Signs Express.

We offer a number of ways to join our established network and have developed our business model to suit you. For those already in the signage industry looking for business growth, we can look at the option to rebrand your existing signage business and benefit from the support of an experienced franchisor and recognised brand, alternatively find a location that suits you and start-up your own Signs Express centre, or take a look at our resale opportunities with established businesses in Exeter, Liverpool & Wirral and Huddersfield.

For more information, please get in touch today and a member of our Franchise Recruitment team will be happy to help!

Signs Express Success Stories

From Signmaker to Franchisee, to Network Champion!

Learn more about Richard Howes, our 2023 Network Champion and owner of Signs Express (Lincoln)

13 Years Later…

November 23, 2022
After 13 years ownership of Signs Express (Aylesbury), we talk to exiting franchisee Philip Harris about his time with Signs Express, the benefits of franchising and his plans for retirement.

Signs Express (Plymouth): 4 weeks in!

November 10, 2022
Just a few weeks into their exciting new venture, we speak to Simon and Tracy Hallett, new owners of Signs Express (Plymouth), possibly the calmest new business owners I’ve ever met!

From initial enquiry to business owner in less than six months!

September 28, 2022
We speak to Kris Bell, new owner of Signs Express Aylesbury to find out all about his journey from initial enquiry to signing on the dotted line and what advice he’d pass on to our next would-be franchisees looking for a new challenge for 2023.
Signs Express Testimonials
I would definitely recommend franchising to those who wish to own a business with large potential. It’s been a fantastic way to grow my opportunities whilst knowing I have all the support, guidance and reassurance just a phone call away.
Janiv Patel, Signs Express,
Signs Express
Signs Express’ dedicated support team ensure I look at the facts and figures giving me advice on the next steps to take. It’s important to keep looking at the bigger picture in order to keep on track with the growth I want for the business. I have a very exciting future ahead of me.
Craig Tiley, Signs Express (Stoke-on-Trent),
Signs Express
Signs Express Master Franchise

Signs Express Master Franchise Opportunity

Signs Express Gallery Image
Signs Express Gallery Image
Signs Express Gallery Image
Signs Express Gallery Image
Signs Express Gallery Image
Available Locations:
Franchises available across the UK and Ireland
Business Type:
Minimum Investment:
Financing Assistance
3rd Party
Request FREE Info Request FREE Info Added to the list
Information Requested

You have saved info requests

Complete Your Request