Earn a Six-Figure Income with fit20, the UK’s fastest-growing micro-fitness brand!
fit20 offers an innovative, science-backed franchise opportunity that stands out in the crowded fitness market.
With a unique 20-minute weekly training method proven by the world’s largest strength training study, fit20 caters to the 85% of people who avoid traditional gyms. This broad appeal creates a loyal customer base while providing franchisees with a profitable, future-proof business model.
Why Choose fit20?
- Revolutionary Training Model: Just one 20-minute session per week delivers measurable results, making fitness accessible and appealing to busy professionals, fitness newcomers, and non-gym-goers.
- Science-Backed Results: Supported by groundbreaking research, our method is proven to improve strength, health, and overall well-being with minimal time investment.
- Outstanding Member Retention: Our personal, private, and efficient training experience keeps members coming back, ensuring steady growth for your business.
- Strong Unit Economics: Low overheads and high-profit margins make fit20 a smart, scalable investment, with studios typically breaking even in 6-7 months.
- Global Recognition: With over 170 studios in 14 countries and 20,000+ members worldwide, fit20 is an award-winning brand, featured in leading publications like The Times, Men’s Health and Women’s Health.
What You’ll Get as a fit20 Franchisee
- Proven Franchise Model: Established in 2009, fit20 was named the #1 Franchise Brand in the Netherlands (2020) and continues to innovate and grow globally.
- Comprehensive Training and Support (no fitness experience required!): From fit20 Academy certification to marketing, operations, and ongoing coaching, we set you up for success every step of the way.
- Dedicated Business Support: We’ll help you with studio location, design, fit-out, and marketing strategies to ensure a strong launch. Ongoing support includes regular coaching and head office guidance.
Key Financial Highlights
- Affordable Investment: Start your studio with a total investment of £30,000–£50,000 (including a £15,000 franchise fee).
- Quick ROI: Studios typically break even in 6-7 months, with an average ROI in 2-3 years.
- Scalable Model: Studios can accommodate 300+ members, generating annual revenues of £300K and profits before tax exceeding £180k annually (EBITDA).
- Accessible Funding Options: We recommend a minimum £20,000 personal investment. Government-led funding may be available for up to 75% of the startup costs.
Why Now Is the Perfect Time
As the fitness industry shifts toward personalised, efficient solutions, fit20 leads the way. Our innovative approach meets the growing demand for time-efficient training while appealing to an underserved market of non-gym-goers.
Next Steps
Don’t miss this incredible opportunity to transform your future and make a positive impact on others’ lives. Complete the form below to request more information and discover how you can become a fit20 franchise owner.
From Business Beginners to Thriving Franchise Owners: Stephen and Gabrielle's fit20 Journey
Starting a business can be daunting, but with the right support and belief in what you're offering, success follows.
This is exactly what happened for Stephen and Gabrielle, owners of fit20 Plymouth Plympton.
Despite having years of experience in the fitness industry, they had never come across a concept like fit20, a revolutionary training method that helps people build strength in just 20 minutes per week. Fast forward five months, and their studio is thriving beyond expectations.
So, what made them take the leap and how has fit20 helped them turn their passion into a successful business? Here’s their story.
Why did you decide to invest in a fit20 franchise?
“The reason we decided to invest into fit20 was because, mainly, there was nothing else like it out there. fit20 doesn’t compete with anything within the fitness industry. It facilitates for the un-facilitated (those who don’t feel comfortable in traditional gyms or don’t have time for lengthy workouts).
The efficiency and safety of fit20, combined with its ability to push individuals to new levels of strength, is just a game-changer.”
What kind of support have you received from the fit20 Head Office?
“I can honestly say that without the help and support from the fit20 Head Office and fellow franchisees we wouldn’t have even made it to opening. We were complete beginners in business but were guided every step of the way.
From securing the right location and overcoming financial hurdles to launching an effective marketing strategy, the fit20 Head Office played a vital role in getting our studio off the ground.”
How has your growth been since opening?
“Our growth is way better than anticipated, but like I stated before, there are so many people that aren’t facilitated for by the fitness industry, making fit20 unique.
One of the biggest contributors to our rapid growth was leveraging local press coverage. We reached out to local journalists, inviting them to experience fit20 training firsthand. They naturally loved it and created some fantastic content on the studio. The video they shot, they even allowed us to use for free! This, alongside great marketing support from Head Office, is generating a significant number of leads. Our passion for helping people and love for fit20 is what converts them.”
Have you faced any challenges, and how did you overcome them?
“Yes, many. There were issues with the studio. We had no electricity into the property, meaning we could not open or go past a certain point of fitting out the property. We managed to negotiate a longer rent-free period with the landlord whilst this got sorted so it worked better for us in the end.
We had problems with our initial finance but the Head Office of fit20 were full of helpful ideas which helped us overcome the issues.”
If you had to do it all again, what would you do differently?
“Check the electricity in the studio before you sign the contract (lol). Genuinely, I think that all we went through has got us to where we are now. I mentioned that we were beginners in business but with the help of fit20, by the time we opened and had overcome the obstacles we felt like business owners and were ready to tackle anything.”
What is the most invaluable piece of advice you could give someone looking to buy their first franchise?
“If you truly believe in what you are doing, that will shine through in your work. If you are only in this for the money, that will shine through too.”
Inspired by Stephen and Gabrielle’s Journey?
If you’re ready to take control of your future and invest in a proven, science-backed fitness business, fit20 is here to guide you every step of the way.
The wonderful stories from members whose lives have been transformed, the success of franchisees across the world and the overwhelming scientific research proving the results of fit20 was more than enough for me to want to become part of the fit20 family.
“I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the head office."
The level of support fit20 offers its franchisees is phenomenal. While preparing to launch and in these early stages of operation, the general premise has been: if I find I’m spending more than five minutes thinking about something, just call head office, and they will quickly steer me in the right direction. This is not only time-saving, but also very reassuring! Even if you need very specific information, tailored to just one of your studio members, you have the knowledge and experience of a whole team of trainers, therapists and physios to draw on.”
"Slow motion high intensity training will explode in the near future, science indicates that. fit20 is so far ahead of the game and is well positioned to be world market leaders and I am super proud to be part of that."
“It is the member’s stories and amazing results that convinced me to open my own studio. I love running a studio and having my own business while being able to rely on fit20 for the latest research on fitness and business/marketing support from head office. I enjoy sharing our successes with our community of franchise owners in our weekly calls.”
"When I heard about fit20, I realised this was a concept that would be really easy to scale. The typical fitness proposition is not very appealing for a lot of people, whereas fit20, I could see, could help so many people who don’t want to or can't commit to spending hours in the gym. I saw the opportunity to be part of a movement that’s changing how we look after ourselves and our health. I’ve got two successful studios and in the planning stages of opening a third."
fit20 Franchise Opportunities Explained | Matt Appleby | Stocksbridge
fit20 Franchise Opportunities Explained | Kieran Igwe | fit20 Leeds
