An opportunity to earn a six figure income while working flexibly and helping others to improve their health and well-being
fit20 is revolutionising the health and fitness industry with a recession proof business model. Studios have excellent economics, units are small so rents and operating costs are low, energy costs are minimal (studios do not need heating through the winter and there are no changing rooms or showers to heat or maintain).
But that's not all. At fit20, we provide highly effective scientifically proven training that demands minimal time commitment. Our membership numbers continue to soar, making this your unparalleled opportunity to join an award-winning, established, forward thinking and rapidly growing international brand.
What you get from fit20
Proven Franchise Formula
Launched in 2009, fit20 was voted the #1 Franchise Brand in the Netherlands in 2020 and is now located in 15 countries, with over 170 studios, and more than 20,000 members worldwide.
Outstanding Economics
Great unit economics and return on investment (ROI), with only £35K Average Investment and £75K Average Revenues. Typically break-even is achieved during months 6 to 7, at around 60 to 80 members. Return on investment usually within 2 years.
Comprehensive Training
You don’t need a background in health & fitness. We provide our Franchise Owners, and their Personal Trainers, with comprehensive training in our unique training method, through our fit20 Academy. You will also be provided with extensive training in all fit20 business systems enabling you to become a successful studio owner.
Excellent Business Support
You will receive excellent support setting up your studio, from finding the best location, studio design & fitting out, to marketing for launch. Ongoing business and marketing support is provided along with enjoyable weekly meetings with the fit20 UK Head Office team.
fit20 training is unique and effective
Most people believe that fitness training takes at least a few hours every week with several sessions per week, but science is starting to tell a different story. The largest ever study in sports science suggests that fit20 training, once a week for 20 minutes with a personal trainer, is optimal.
Our training method is based on the latest scientific findings about effective and efficient training to improve fitness and health. You book your 20 minute weekly session ahead of time to stay on track. Because you have an appointment, you don’t have to wait. There is no need to change or shower because we train at a slow and precise pace in a custom cooled studio. Most members show measurable results within a few sessions, and more importantly, they feel stronger and fitter.
Our studio members love us
Our customers do love us, and this is reflected in our industry leading customer retention rates!
Next Steps
Please fill out your details below to request more information and we will send you a copy of our prospectus. You will then be able to arrange a call to discuss the fit20 franchise opportunity further and to ask any questions that you may have.
Note: You can have a fit20 studio up and running for £30,000 to £50,000 (expenses may vary with the fit-out for your new studio influencing total start-up cost), this includes the initial franchise fee of £15,000 for a single fit20 studio.
We recommend a minimum £20,000 personal investment.
Government led funding may be available for up to 75% of the startup costs.
Recession proof fit20 sees success in 2022
fit20 UK has seen an increase in location count and studio membership this year. We have been nominated for, and won awards. And, most recently enjoyed celebrating our successes with fit20 founders, Walter Vendel and Bram Kroeske, at our Annual Conference last month.
Bucking the trends of traditional gyms, fit20 studio memberships are up by 67% and our studio numbers are increasing. We opened our first studio in Scotland this year and are due to open studios in Birstall Leicestershire, Dorking, Halifax, Harrogate, Henley, Nantwich, Torbay, and East London in early 2023. The positive performance of fit20 is in contrast to the traditional gym sector, with the state of the Fitness Industry Report 2022, released by The Leisure Database Company, finding that there has been a drop in club sites and membership numbers.
It is no surprise then that fit20 have won a number of awards this last year, not least of which was Silver in the category 'International Brand', at the first ever European Franchise Federation Awards held in Brussels in September. Duncan Attwood, studio owner of fit20 Exeter, won the Great British Franchisee Award 2022, organised by whichfranchise.com. The bronze award in the Franchisor category “Marketing Excellence” was awarded to fit20 at this year’s Virtual Franchise Awards, organised by the Quality Franchise Association (QFA) and sponsored by Barclays. Lux Health, Beauty and Wellness awarded us the title of “Most Accessible Fitness Training Programme 2022”. We can’t wait to see what 2023 will bring, although we have already been shortlisted for “Best Technology & Innovation” in the upcoming Virtual Franchise Awards awards in 2023!
It was such a pleasure to all get together to share our success at the UK fit20 Head Office in Sheffield. It has been a great year and we look forward to 2023 and growing the fit20 studio numbers across the UK.
We are actively looking for Studio owners for in and around: Beverley, Gateshead, Formby, Cheadle, Lytham St Annes, Wollaton Nottingham, and Hemel Hemstead. If you live near any of these areas, or elsewhere and have an interest in health and fitness, and would like the opportunity to open your own fit20 studio, we would like to hear from you. Please send us your details and we will be in contact with you to arrange a call to get your questions answered.
“I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the head office."
The level of support fit20 offers its franchisees is phenomenal. While preparing to launch and in these early stages of operation, the general premise has been: if I find I’m spending more than five minutes thinking about something, just call head office, and they will quickly steer me in the right direction. This is not only time-saving, but also very reassuring! Even if you need very specific information, tailored to just one of your studio members, you have the knowledge and experience of a whole team of trainers, therapists and physios to draw on.”
“It is the member’s stories and amazing results that convinced me to open my own studio. I love running a studio and having my own business while being able to rely on fit20 for the latest research on fitness and business/marketing support from head office. I enjoy sharing our successes with our community of franchise owners in our weekly calls.”
"When I heard about fit20, I realised this was a concept that would be really easy to scale. The typical fitness proposition is not very appealing for a lot of people, whereas fit20, I could see, could help so many people who don’t want to or can't commit to spending hours in the gym. I saw the opportunity to be part of a movement that’s changing how we look after ourselves and our health. I’ve got two successful studios and in the planning stages of opening a third."