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Start a fit20 Franchise

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An opportunity to earn a six figure income while working flexibly and helping others to improve their health and well-being

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fit20 is revolutionising the health and fitness industry with a recession proof business model. Studios have excellent economics, units are small so rents and operating costs are low, energy costs are minimal (studios do not need heating through the winter and there are no changing rooms or showers to heat or maintain).

But that's not all. At fit20, we provide highly effective scientifically proven training that demands minimal time commitment. Our membership numbers continue to soar, making this your unparalleled opportunity to join an award-winning, established, forward thinking and rapidly growing international brand.

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What you get from fit20

Proven Franchise Formula

Launched in 2009, fit20 was voted the #1 Franchise Brand in the Netherlands in 2020 and is now located in 15 countries, with over 170 studios, and more than 20,000 members worldwide.

Outstanding Economics

Great unit economics and return on investment (ROI), with only £35K Average Investment and £75K Average Revenues. Typically break-even is achieved during months 6 to 7, at around 60 to 80 members. Return on investment usually within 2 years.

Comprehensive Training

You don’t need a background in health & fitness. We provide our Franchise Owners, and their Personal Trainers, with comprehensive training in our unique training method, through our fit20 Academy. You will also be provided with extensive training in all fit20 business systems enabling you to become a successful studio owner.

Excellent Business Support

You will receive excellent support setting up your studio, from finding the best location, studio design & fitting out, to marketing for launch. Ongoing business and marketing support is provided along with enjoyable weekly meetings with the fit20 UK Head Office team.

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fit20 training is unique and effective

Most people believe that fitness training takes at least a few hours every week with several sessions per week, but science is starting to tell a different story. The largest ever study in sports science suggests that fit20 training, once a week for 20 minutes with a personal trainer, is optimal.

Our training method is based on the latest scientific findings about effective and efficient training to improve fitness and health. You book your 20 minute weekly session ahead of time to stay on track. Because you have an appointment, you don’t have to wait. There is no need to change or shower because we train at a slow and precise pace in a custom cooled studio. Most members show measurable results within a few sessions, and more importantly, they feel stronger and fitter.

Our studio members love us

Our customers do love us, and this is reflected in our industry leading customer retention rates!

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Next Steps

Please fill out your details below to request more information and we will send you a copy of our prospectus. You will then be able to arrange a call to discuss the fit20 franchise opportunity further and to ask any questions that you may have.

Note: You can have a fit20 studio up and running for £30,000 to £50,000 (expenses may vary with the fit-out for your new studio influencing total start-up cost), this includes the initial franchise fee of £15,000 for a single fit20 studio.

We recommend a minimum £20,000 personal investment.

Government led funding may be available for up to 75% of the startup costs.

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Looking for a perfect recipe for franchise success?

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  • A rapidly growing ‘starving crowd’
  • A highly palatable and attractive proposition … that is backed by science
  • A proven formula for delivery

And you know what they say about a good recipe? The proof is in the pudding! fit20 is expanding rapidly across the globe, now in 13 countries, and with desirable territories being signed up across the UK every month.

Let’s delve in deeper to find out more.

A rapidly growing ‘starving crowd’As we come out of the pandemic the importance of preventative health is now, more than ever, at the forefront of all of our minds. In providing a service that improves people's health and fitness, and ultimately their quality of life, fit20 are perfectly positioned for growth. Indeed, their UK studio memberships are up over 50% on their pre-lockdown high.

So, what is behind this unprecedented growth, bucking the trend that the big box gyms are experiencing? There is a portion of the population who have not had their needs fed by existing fitness offerings … the over 40s.

Far more attractive to most over 40s than a traditional gym, fit20 are proving a hit with this underserved segment of the population. And the silver economy is huge. The UK population is forecast to continue to get older and meeting the needs of this burgeoning demographic provides incredible opportunities for business growth.

A highly palatable and attractive proposition … that is backed by scienceFrom the age of 25 we start to lose 1 to 2 percent of muscle mass per year … and this decline (called sarcopenia), accelerates as we near our sixties.

Loss of muscle mass can lead to a lot of serious problems, not least of which is reduced mobility. The primary treatment for sarcopenia? Resistance training or strength training.

As well as reversing the effects of sarcopenia, strength training helps to increase bone density, reduce the risk of type 2 diabetes, lower blood pressure, improve flexibility and lower injury risk. A recent study has also found that strength training can reduce your risk of death from any cause by 5 percent.

So, with benefits like this, why aren’t we all lifting weights at the gym? Quite simply many of us don’t have the time or just don’t like going to the gym. In fact, only about 15% of us have a gym membership and of those only about 18% actually use it consistently!

This is why Walter Vendel, founder of fit20, went to work to design something more palatable. He worked to create a boutique studio that could deliver effective strength training in the shortest amount of time, he eliminated the need to shower or change, and ensured that fit20 studios were designed to be welcoming and unintimidating.

fit20 studios are now transforming the health and fitness of people across the globe by providing them with a highly effective 20-minute strength training session, at the same time each week, with a fit20 Certified Trainer. A customer can choose to be trained alone or with a maximum of one other person, so the fit20 boutique studios are never intimidating. Customers see and feel the benefits and they keep coming back as a result.

It is not just individuals that see the attractiveness of the fit20 proposition. Several large companies, including Siemens, have in-house fit20 studios to help keep their employees strong and healthy.

It is a smart move because fit20 results are backed by science! Dr. James Steele conducted the largest research study ever published in sports and exercise science, using fit20 data. His study proved that fit20 training once a week led to a 30% to 50% gain in strength for fit20 customers in the first year. This shows without a doubt that fit20 training works, and dispels the myth that we need to train multiple times a week to obtain the health benefits that we seek. fit20 is certainly an attractive proposition in more ways than one.

A proven formula for deliveryThe first fit20 studio opened in Zwolle, the Netherlands in 2009. Today there are fit20 studios across the globe. It is no surprise that fit20 have received several industry awards for innovation and entrepreneurship, including the prestigious Gazelle award (an award given to the fastest-growing profitable companies in the Netherlands).

fit20 has developed a very precise and rigorous educational system for franchise owners and trainers. All the fit20 business systems are fully documented, delivered via bespoke software, and a dedicated support team. Franchise owners have dedicated marketing support through their studio launches and ongoing in the form of quarterly campaigns and social media corporate branded materials.

It’s all part of the fit20 proven formula.

"Slow motion high intensity training will explode in the near future, science indicates that. fit20 is so far ahead of the game and is well positioned to be world market leaders and I am super proud to be part of that." - Dan Kelly, Franchise Owner, fit20 Hellesdon, Norwich.

If you like the sound of the fit20 recipe for franchise success and would like to find out more, simply complete your contact details to receive a brochure and the fit20 white paper before arranging a call to discuss the fit20 franchise opportunity further.

fit20 will also be exhibiting at the British & International Franchise Exhibition, Olympia London on 17th & 18th June 2022. Founder Walter Vendel will be there to answer any questions you may have.

fit20 Testimonials
The wonderful stories from members whose lives have been transformed, the success of franchisees across the world and the overwhelming scientific research proving the results of fit20 was more than enough for me to want to become part of the fit20 family.
Warwick Dredge, studio owner, fit20,
“I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the head office."
Matt Appleby, studio owner, Stocksbridge Sheffield,
The level of support fit20 offers its franchisees is phenomenal. While preparing to launch and in these early stages of operation, the general premise has been: if I find I’m spending more than five minutes thinking about something, just call head office, and they will quickly steer me in the right direction. This is not only time-saving, but also very reassuring! Even if you need very specific information, tailored to just one of your studio members, you have the knowledge and experience of a whole team of trainers, therapists and physios to draw on.”
Attila Leb, studio owner, Chiswick London,
"Slow motion high intensity training will explode in the near future, science indicates that. fit20 is so far ahead of the game and is well positioned to be world market leaders and I am super proud to be part of that."
Dan Kelly, studio owner, Hellesdon Norwich,
“It is the member’s stories and amazing results that convinced me to open my own studio. I love running a studio and having my own business while being able to rely on fit20 for the latest research on fitness and business/marketing support from head office. I enjoy sharing our successes with our community of franchise owners in our weekly calls.”
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Duncan Attwood, studio owner, Exeter
"When I heard about fit20, I realised this was a concept that would be really easy to scale. The typical fitness proposition is not very appealing for a lot of people, whereas fit20, I could see, could help so many people who don’t want to or can't commit to spending hours in the gym. I saw the opportunity to be part of a movement that’s changing how we look after ourselves and our health. I’ve got two successful studios and in the planning stages of opening a third."
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Kieran Igwe, multiple studio owner, Leeds
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