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Start a fit20 Franchise

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An opportunity to earn a six figure income while working flexibly and helping others to improve their health and well-being

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fit20 is revolutionising the health and fitness industry with a recession proof business model. Studios have excellent economics, units are small so rents and operating costs are low, energy costs are minimal (studios do not need heating through the winter and there are no changing rooms or showers to heat or maintain).

But that's not all. At fit20, we provide highly effective scientifically proven training that demands minimal time commitment. Our membership numbers continue to soar, making this your unparalleled opportunity to join an award-winning, established, forward thinking and rapidly growing international brand.

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What you get from fit20

Proven Franchise Formula

Launched in 2009, fit20 was voted the #1 Franchise Brand in the Netherlands in 2020 and is now located in 15 countries, with over 170 studios, and more than 20,000 members worldwide.

Outstanding Economics

Great unit economics and return on investment (ROI), with only £35K Average Investment and £75K Average Revenues. Typically break-even is achieved during months 6 to 7, at around 60 to 80 members. Return on investment usually within 2 years.

Comprehensive Training

You don’t need a background in health & fitness. We provide our Franchise Owners, and their Personal Trainers, with comprehensive training in our unique training method, through our fit20 Academy. You will also be provided with extensive training in all fit20 business systems enabling you to become a successful studio owner.

Excellent Business Support

You will receive excellent support setting up your studio, from finding the best location, studio design & fitting out, to marketing for launch. Ongoing business and marketing support is provided along with enjoyable weekly meetings with the fit20 UK Head Office team.

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fit20 training is unique and effective

Most people believe that fitness training takes at least a few hours every week with several sessions per week, but science is starting to tell a different story. The largest ever study in sports science suggests that fit20 training, once a week for 20 minutes with a personal trainer, is optimal.

Our training method is based on the latest scientific findings about effective and efficient training to improve fitness and health. You book your 20 minute weekly session ahead of time to stay on track. Because you have an appointment, you don’t have to wait. There is no need to change or shower because we train at a slow and precise pace in a custom cooled studio. Most members show measurable results within a few sessions, and more importantly, they feel stronger and fitter.

Our studio members love us

Our customers do love us, and this is reflected in our industry leading customer retention rates!

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Next Steps

Please fill out your details below to request more information and we will send you a copy of our prospectus. You will then be able to arrange a call to discuss the fit20 franchise opportunity further and to ask any questions that you may have.

Note: You can have a fit20 studio up and running for £30,000 to £50,000 (expenses may vary with the fit-out for your new studio influencing total start-up cost), this includes the initial franchise fee of £15,000 for a single fit20 studio.

We recommend a minimum £20,000 personal investment.

Government led funding may be available for up to 75% of the startup costs.

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Join the Wellness Revolution with fit20

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For over a decade, we've championed the cause of true well-being, and now, we invite you to be a part of this incredible revolution!

Recent Trends and Our Vision

In an industry that once fixated on aesthetics, where the negative impact of over- exercising and unhealthy ‘supplements’ were overlooked, education is now concerned with genuine health and wellness. At fit20, we have been at the forefront of this evolution, recognising the significance of a comprehensive approach to fitness that encompasses physical, mental, and emotional well-being for all ages.

Elevate 2023: Shaping the Discourse

Our commitment to this paradigm shift was evident when we showcased our values at Elevate 2023 – a prestigious event in the fitness world. Niri Patel, the Managing Director of fit20 UK, shared insights on a panel discussing 'Longevity, Preventative Health, and the Silver Economy'. Joined by esteemed experts, including Sir Muir Gray CBE FRCPSGlas FCLIP, Steve Powell, Edwina Brocklesby, and Dr Lou Atkinson, PhD, we highlighted exercise's role in the well-being of ageing populations.

The Heart of Our Mission

Our participation aimed to illuminate the undeniable importance of exercise for the ageing population, historically somewhat overlooked by the industry, emphasising its benefits beyond physical fitness. Social connections, longevity, improved health, and enhanced mental well-being are among the many advantages that exercise brings. We firmly believe that the fitness industry should evolve into a holistic wellness approach, and fit20 is proudly leading this transformation.

Join the wellness revolution with fit20

As we navigate this pivotal shift, fit20 welcomes you to be a part of our forward-looking family. Our franchise opportunity goes beyond fitness; it's about fostering wellness, community, and positive impact. With over a decade of leading change, we are well-equipped to guide you on this rewarding journey.

By embracing the power of exercise and wellness we're shaping a healthier, happier future. The time is now to join fit20 and make a difference that resonates far beyond the studio walls.

It may be no surprise then that we are also bucking the trend when it comes to business growth in the fitness industry; in a world where nearly 20% of businesses don't make it through their first year and just about half survive five years, fit20 studios are thriving.

Last month we celebrated fit20 Norwich Hellesdon being in business for 5 years, and fit20 Edinburgh South Gyle celebrated their one year anniversary. Two more fit20 studios are due to open their doors in the coming weeks and we are delighted that the people of Solihull and Halifax will be able to access the life-enhancing benefits of fit20 training.

Prime UK territories are being snapped up. Take the first step towards your fit20 franchise journey. Book an introductory meeting with us.

fit20 Testimonials
The wonderful stories from members whose lives have been transformed, the success of franchisees across the world and the overwhelming scientific research proving the results of fit20 was more than enough for me to want to become part of the fit20 family.
Warwick Dredge, studio owner, fit20,
“I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the head office."
Matt Appleby, studio owner, Stocksbridge Sheffield,
The level of support fit20 offers its franchisees is phenomenal. While preparing to launch and in these early stages of operation, the general premise has been: if I find I’m spending more than five minutes thinking about something, just call head office, and they will quickly steer me in the right direction. This is not only time-saving, but also very reassuring! Even if you need very specific information, tailored to just one of your studio members, you have the knowledge and experience of a whole team of trainers, therapists and physios to draw on.”
Attila Leb, studio owner, Chiswick London,
"Slow motion high intensity training will explode in the near future, science indicates that. fit20 is so far ahead of the game and is well positioned to be world market leaders and I am super proud to be part of that."
Dan Kelly, studio owner, Hellesdon Norwich,
“It is the member’s stories and amazing results that convinced me to open my own studio. I love running a studio and having my own business while being able to rely on fit20 for the latest research on fitness and business/marketing support from head office. I enjoy sharing our successes with our community of franchise owners in our weekly calls.”
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Duncan Attwood, studio owner, Exeter
"When I heard about fit20, I realised this was a concept that would be really easy to scale. The typical fitness proposition is not very appealing for a lot of people, whereas fit20, I could see, could help so many people who don’t want to or can't commit to spending hours in the gym. I saw the opportunity to be part of a movement that’s changing how we look after ourselves and our health. I’ve got two successful studios and in the planning stages of opening a third."
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Kieran Igwe, multiple studio owner, Leeds
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