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fit20

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Start a fit20 Franchise

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Earn a Six-Figure Income with fit20, the UK’s fastest-growing micro-fitness brand!

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fit20 offers an innovative, science-backed franchise opportunity that stands out in the crowded fitness market.

With a unique 20-minute weekly training method proven by the world’s largest strength training study, fit20 caters to the 85% of people who avoid traditional gyms. This broad appeal creates a loyal customer base while providing franchisees with a profitable, future-proof business model.

Why Choose fit20?

  • Revolutionary Training Model: Just one 20-minute session per week delivers measurable results, making fitness accessible and appealing to busy professionals, fitness newcomers, and non-gym-goers.
  • Science-Backed Results: Supported by groundbreaking research, our method is proven to improve strength, health, and overall well-being with minimal time investment.
  • Outstanding Member Retention: Our personal, private, and efficient training experience keeps members coming back, ensuring steady growth for your business.
  • Strong Unit Economics: Low overheads and high-profit margins make fit20 a smart, scalable investment, with studios typically breaking even in 6-7 months.
  • Global Recognition: With over 170 studios in 14 countries and 20,000+ members worldwide, fit20 is an award-winning brand, featured in leading publications like The Times, Men’s Health and Women’s Health.
 
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What You’ll Get as a fit20 Franchisee


  • Proven Franchise Model: Established in 2009, fit20 was named the #1 Franchise Brand in the Netherlands (2020) and continues to innovate and grow globally.
  • Comprehensive Training and Support (no fitness experience required!): From fit20 Academy certification to marketing, operations, and ongoing coaching, we set you up for success every step of the way.
  • Dedicated Business Support: We’ll help you with studio location, design, fit-out, and marketing strategies to ensure a strong launch. Ongoing support includes regular coaching and head office guidance.

Key Financial Highlights

  • Affordable Investment: Start your studio with a total investment of £30,000–£50,000 (including a £15,000 franchise fee).
  • Quick ROI: Studios typically break even in 6-7 months, with an average ROI in 2-3 years.
  • Scalable Model: Studios can accommodate 300+ members, generating annual revenues of £300K and profits before tax exceeding £180k annually (EBITDA).
  • Accessible Funding Options: We recommend a minimum £20,000 personal investment. Government-led funding may be available for up to 75% of the startup costs.

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Why Now Is the Perfect Time


As the fitness industry shifts toward personalised, efficient solutions, fit20 leads the way. Our innovative approach meets the growing demand for time-efficient training while appealing to an underserved market of non-gym-goers.

Next Steps


Don’t miss this incredible opportunity to transform your future and make a positive impact on others’ lives. Complete the form below to request more information and discover how you can become a fit20 franchise owner.

fit20 UK: Triumphs in Growth, Innovation, and Recognition as We Close the Year

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fit20 is not just a fitness trend but a transformative force shaping the future of health. As we come to the end of 2023 and we take time to celebrate our achievements over the year, one thing becomes clear: fit20 is at the forefront of a fitness revolution.

Celebrating Success at the Annual Franchise Conference

The recent fit20 UK Franchise Conference was two exciting days of celebration and learning, but more than that it was a powerful testament to the dedicated support that defines the fit20 family.

The conference was a vibrant reflection of the immense support fit20 franchise owners receive when they join our global franchise. From insightful sessions and collaborative discussions to strategic planning for the future, it emphasised the collective resilience and innovation inherent in the fit20 community.

It was a pleasure to have founders Walter Vendel and Bram Kroeske present for the entirety, highlighting that joining fit20 isn't just about owning a franchise; it's about becoming part of a supportive family that propels you towards growth and success.

Success leaves clues

In an industry grappling with challenges, fit20 has seen a huge success, experiencing a remarkable 155% increase in membership across our UK studios compared to the pre-lockdown high and a 55% growth this year, defying the industry's flatline. At a time when larger operators continue to struggle with membership sales, fit20 stands out, showcasing the resilience of our franchisees, the appeal and effectiveness of our training, and the loyalty of our members.

As we set our sights on the future, our ambitious goal is clear: to double our studio footprint in the next six months. If you would like to be a part of this fitness revolution please reach out to see if your desired territory is available.

Innovation and Dedication Recognised

We are thrilled to announce that fit20 UK received the 'Most Innovative Personal Training Studio Group 2023' award from GHP News as part of their Fitness and Nutrition Awards. This award not only marks a milestone for fit20 but also recognises our commitment to excellence in the fitness industry and the profound impact the brand is making on the health and fitness landscape.

If this news alone is not enough to turn your head then you can hear for yourself what Niri Patel, Managing Director of fit20 UK, had to say when he was invited as a guest on the Disenfranchised podcast hosted by Ed Purnell. This podcast delves into the stories of entrepreneurs and leaders in the franchise community, offering insights into their lives and tips for success. Niri's presence on this platform highlights the unique and inspiring narratives that shape fit20 UK.

Global Recognition as fit20 is Mentioned in The Times

The recognition from a renowned platform like The Times is a testament to the impact fit20 is making on the fitness industry. In an article focusing on how just 20 minutes of exercise can lead to substantial health gains, fit20 was prominently featured, emphasising the significance of our scientifically proven training model. The world is taking notice of the fit20 difference, and we're proud to be at the forefront of this pivotal change.

Wishing you all a successful 2024

As we close the chapter on this transformative year, our journey continues to unfold. If you're passionate about wellness, innovation, and making a positive impact, now is the time to explore the fit20 franchise opportunity. Join us in shaping a healthier, stronger future.

fit20 Testimonials
The wonderful stories from members whose lives have been transformed, the success of franchisees across the world and the overwhelming scientific research proving the results of fit20 was more than enough for me to want to become part of the fit20 family.
Warwick Dredge, studio owner, fit20 (Edinburgh South Gyle)
“I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the head office."
Matt Appleby, studio owner, Stocksbridge Sheffield
The level of support fit20 offers its franchisees is phenomenal. While preparing to launch and in these early stages of operation, the general premise has been: if I find I’m spending more than five minutes thinking about something, just call head office, and they will quickly steer me in the right direction. This is not only time-saving, but also very reassuring! Even if you need very specific information, tailored to just one of your studio members, you have the knowledge and experience of a whole team of trainers, therapists and physios to draw on.”
Attila Leb, studio owner, Chiswick London
"Slow motion high intensity training will explode in the near future, science indicates that. fit20 is so far ahead of the game and is well positioned to be world market leaders and I am super proud to be part of that."
Dan Kelly, studio owner, Hellesdon Norwich
“It is the member’s stories and amazing results that convinced me to open my own studio. I love running a studio and having my own business while being able to rely on fit20 for the latest research on fitness and business/marketing support from head office. I enjoy sharing our successes with our community of franchise owners in our weekly calls.”
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Duncan Attwood, studio owner, Exeter
"When I heard about fit20, I realised this was a concept that would be really easy to scale. The typical fitness proposition is not very appealing for a lot of people, whereas fit20, I could see, could help so many people who don’t want to or can't commit to spending hours in the gym. I saw the opportunity to be part of a movement that’s changing how we look after ourselves and our health. I’ve got two successful studios and in the planning stages of opening a third."
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Kieran Igwe, multiple studio owner, Leeds
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Available Locations:
Opportunities available across the UK
Business Type:
Franchise
Minimum Investment:
£20,000
Financing Assistance
3rd Party
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