Earn a Six-Figure Income with fit20, the UK’s fastest-growing micro-fitness brand!

fit20 offers an innovative, science-backed franchise opportunity that stands out in the crowded fitness market.
With a unique 20-minute weekly training method proven by the world’s largest strength training study, fit20 caters to the 85% of people who avoid traditional gyms. This broad appeal creates a loyal customer base while providing franchisees with a profitable, future-proof business model.
Why Choose fit20?
- Revolutionary Training Model: Just one 20-minute session per week delivers measurable results, making fitness accessible and appealing to busy professionals, fitness newcomers, and non-gym-goers.
- Science-Backed Results: Supported by groundbreaking research, our method is proven to improve strength, health, and overall well-being with minimal time investment.
- Outstanding Member Retention: Our personal, private, and efficient training experience keeps members coming back, ensuring steady growth for your business.
- Strong Unit Economics: Low overheads and high-profit margins make fit20 a smart, scalable investment, with studios typically breaking even in 6-7 months.
- Global Recognition: With over 170 studios in 14 countries and 20,000+ members worldwide, fit20 is an award-winning brand, featured in leading publications like The Times, Men’s Health and Women’s Health.

What You’ll Get as a fit20 Franchisee
- Proven Franchise Model: Established in 2009, fit20 was named the #1 Franchise Brand in the Netherlands (2020) and continues to innovate and grow globally.
- Comprehensive Training and Support (no fitness experience required!): From fit20 Academy certification to marketing, operations, and ongoing coaching, we set you up for success every step of the way.
- Dedicated Business Support: We’ll help you with studio location, design, fit-out, and marketing strategies to ensure a strong launch. Ongoing support includes regular coaching and head office guidance.
Key Financial Highlights
- Affordable Investment: Start your studio with a total investment of £30,000–£50,000 (including a £15,000 franchise fee).
- Quick ROI: Studios typically break even in 6-7 months, with an average ROI in 2-3 years.
- Scalable Model: Studios can accommodate 300+ members, generating annual revenues of £300K and profits before tax exceeding £180k annually (EBITDA).
- Accessible Funding Options: We recommend a minimum £20,000 personal investment. Government-led funding may be available for up to 75% of the startup costs.

Why Now Is the Perfect Time
As the fitness industry shifts toward personalised, efficient solutions, fit20 leads the way. Our innovative approach meets the growing demand for time-efficient training while appealing to an underserved market of non-gym-goers.
Next Steps
Don’t miss this incredible opportunity to transform your future and make a positive impact on others’ lives. Complete the form below to request more information and discover how you can become a fit20 franchise owner.
Are You Looking For A Good Business Opportunity In The Health & Fitness Sector?

We have listed the main ones out below if you fancy a recap.
We are not just tooting our own horn, it is always good to get recognition for what you do, and we are delighted that the Lux Health, Beauty & Wellness Awards 2023 which “celebrate the standout brands, products and professionals who have gone above and beyond to make us feel our most beautiful selves, inside and out” have recently awarded fit20 with the title of: Most Innovative Boutique Fitness Programme 2023 - UK.
After reading the recap you will have the perfect opportunity to take action to find out more about fit20 as we will be at Elevate 2023 on Wednesday 14th and Thursday 15th June at Excel London, stand K2. Walter Vendel, founder of fit20, will also be joining us over the two-day event and Niri Patel, fit20 UK Managing Director, has been asked to participate in a panel discussion on the topic of "Activating the Nation'', on Wednesday the 14th of June at 10.05am on the main stage.
Until then however, we will leave you with the recap of the number of different ways that fit20 stands out from the crowd as promised:
Fills an underserved gap in the market
The fitness industry has traditionally focussed on younger and more active gym-goers, overlooking 85% of the population that don’t want to go to a traditional gym, don’t like traditional gyms, or just don’t have the time available to fit this type of training into their schedule. fit20 overcomes all these objections.
Provides an excellent work life balance
The structure of the training sessions, and the business model being designed to operate with fit20 certified personal trainers delivering training sessions, means that studio owners are able to have a satisfying work life balance.
Low cost of entry
Compared to big box gyms fit20 studios have a much lower cost of entry. Franchise owners will need £20,000 cash investment, and with only £35K Average Investment, break-even is typically achieved during months 6 to 7 (at around 60 to 80 members).
Excellent Studio economics
A fit20 studio footprint requires only 70-80 sqm, so rent is minimal. As fit20 studios are air conditioned to 18°C and studio members are slow speed training they don’t sweat, and we have no need for showers or changing facilities, so operating costs are relatively low.
Excellent Support
The fit20 franchise provides unparalleled support to their franchise owners. This comes in the form of an increasingly known franchise brand and comprehensive marketing package, custom supporting software and processes, effective training, and community support.
Community
The core values of fit20 are Personal Attention, Realising Potential, Learning is Everything, and We Share Success. They are at the core of how the fit20 franchise organisation, and fit20 franchise owners, operate. You will find this to be a supportive and positive community.
As a fit20 franchise owner, you can be part of a supportive and positive community that is committed to realising potential, learning, and sharing success. With low operating costs and unparalleled support, owning a fit20 studio can be a highly rewarding and profitable venture. So why not join us and help more people live healthier, happier lives through the power of our life enhancing training?
Locations are currently being reserved: Former Prime Minister Theresa May opened our new studio in Twyford this month; Leicester Birstall opened their doors; Halifax, Upminster, and Solihull regions have just been allocated.
The wonderful stories from members whose lives have been transformed, the success of franchisees across the world and the overwhelming scientific research proving the results of fit20 was more than enough for me to want to become part of the fit20 family.
“I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the head office."
The level of support fit20 offers its franchisees is phenomenal. While preparing to launch and in these early stages of operation, the general premise has been: if I find I’m spending more than five minutes thinking about something, just call head office, and they will quickly steer me in the right direction. This is not only time-saving, but also very reassuring! Even if you need very specific information, tailored to just one of your studio members, you have the knowledge and experience of a whole team of trainers, therapists and physios to draw on.”
“It is the member’s stories and amazing results that convinced me to open my own studio. I love running a studio and having my own business while being able to rely on fit20 for the latest research on fitness and business/marketing support from head office. I enjoy sharing our successes with our community of franchise owners in our weekly calls.”

"When I heard about fit20, I realised this was a concept that would be really easy to scale. The typical fitness proposition is not very appealing for a lot of people, whereas fit20, I could see, could help so many people who don’t want to or can't commit to spending hours in the gym. I saw the opportunity to be part of a movement that’s changing how we look after ourselves and our health. I’ve got two successful studios and in the planning stages of opening a third."



fit20 Franchise Opportunities Explained | Matt Appleby | Stocksbridge

