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Start a fit20 Franchise

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An opportunity to earn a six figure income while working flexibly and helping others to improve their health and well-being

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fit20 is revolutionising the health and fitness industry with a recession proof business model. Studios have excellent economics, units are small so rents and operating costs are low, energy costs are minimal (studios do not need heating through the winter and there are no changing rooms or showers to heat or maintain).

But that's not all. At fit20, we provide highly effective scientifically proven training that demands minimal time commitment. Our membership numbers continue to soar, making this your unparalleled opportunity to join an award-winning, established, forward thinking and rapidly growing international brand.

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What you get from fit20

Proven Franchise Formula

Launched in 2009, fit20 was voted the #1 Franchise Brand in the Netherlands in 2020 and is now located in 15 countries, with over 170 studios, and more than 20,000 members worldwide.

Outstanding Economics

Great unit economics and return on investment (ROI), with only £35K Average Investment and £75K Average Revenues. Typically break-even is achieved during months 6 to 7, at around 60 to 80 members. Return on investment usually within 2 years.

Comprehensive Training

You don’t need a background in health & fitness. We provide our Franchise Owners, and their Personal Trainers, with comprehensive training in our unique training method, through our fit20 Academy. You will also be provided with extensive training in all fit20 business systems enabling you to become a successful studio owner.

Excellent Business Support

You will receive excellent support setting up your studio, from finding the best location, studio design & fitting out, to marketing for launch. Ongoing business and marketing support is provided along with enjoyable weekly meetings with the fit20 UK Head Office team.

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fit20 training is unique and effective

Most people believe that fitness training takes at least a few hours every week with several sessions per week, but science is starting to tell a different story. The largest ever study in sports science suggests that fit20 training, once a week for 20 minutes with a personal trainer, is optimal.

Our training method is based on the latest scientific findings about effective and efficient training to improve fitness and health. You book your 20 minute weekly session ahead of time to stay on track. Because you have an appointment, you don’t have to wait. There is no need to change or shower because we train at a slow and precise pace in a custom cooled studio. Most members show measurable results within a few sessions, and more importantly, they feel stronger and fitter.

Our studio members love us

Our customers do love us, and this is reflected in our industry leading customer retention rates!

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Next Steps

Please fill out your details below to request more information and we will send you a copy of our prospectus. You will then be able to arrange a call to discuss the fit20 franchise opportunity further and to ask any questions that you may have.

Note: You can have a fit20 studio up and running for £30,000 to £50,000 (expenses may vary with the fit-out for your new studio influencing total start-up cost), this includes the initial franchise fee of £15,000 for a single fit20 studio.

We recommend a minimum £20,000 personal investment.

Government led funding may be available for up to 75% of the startup costs.

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Are You Looking For A Good Business Opportunity In The Health & Fitness Sector?

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We have listed the main ones out below if you fancy a recap.

We are not just tooting our own horn, it is always good to get recognition for what you do, and we are delighted that the Lux Health, Beauty & Wellness Awards 2023 which “celebrate the standout brands, products and professionals who have gone above and beyond to make us feel our most beautiful selves, inside and out” have recently awarded fit20 with the title of: Most Innovative Boutique Fitness Programme 2023 - UK.

After reading the recap you will have the perfect opportunity to take action to find out more about fit20 as we will be at Elevate 2023 on Wednesday 14th and Thursday 15th June at Excel London, stand K2. Walter Vendel, founder of fit20, will also be joining us over the two-day event and Niri Patel, fit20 UK Managing Director, has been asked to participate in a panel discussion on the topic of "Activating the Nation'', on Wednesday the 14th of June at 10.05am on the main stage.

Until then however, we will leave you with the recap of the number of different ways that fit20 stands out from the crowd as promised:

Fills an underserved gap in the market

The fitness industry has traditionally focussed on younger and more active gym-goers, overlooking 85% of the population that don’t want to go to a traditional gym, don’t like traditional gyms, or just don’t have the time available to fit this type of training into their schedule. fit20 overcomes all these objections.

Provides an excellent work life balance

The structure of the training sessions, and the business model being designed to operate with fit20 certified personal trainers delivering training sessions, means that studio owners are able to have a satisfying work life balance.

Low cost of entry

Compared to big box gyms fit20 studios have a much lower cost of entry. Franchise owners will need £20,000 cash investment, and with only £35K Average Investment, break-even is typically achieved during months 6 to 7 (at around 60 to 80 members).

Excellent Studio economics

A fit20 studio footprint requires only 70-80 sqm, so rent is minimal. As fit20 studios are air conditioned to 18°C and studio members are slow speed training they don’t sweat, and we have no need for showers or changing facilities, so operating costs are relatively low.

Excellent Support

The fit20 franchise provides unparalleled support to their franchise owners. This comes in the form of an increasingly known franchise brand and comprehensive marketing package, custom supporting software and processes, effective training, and community support.


The core values of fit20 are Personal Attention, Realising Potential, Learning is Everything, and We Share Success. They are at the core of how the fit20 franchise organisation, and fit20 franchise owners, operate. You will find this to be a supportive and positive community.

As a fit20 franchise owner, you can be part of a supportive and positive community that is committed to realising potential, learning, and sharing success. With low operating costs and unparalleled support, owning a fit20 studio can be a highly rewarding and profitable venture. So why not join us and help more people live healthier, happier lives through the power of our life enhancing training?

Locations are currently being reserved: Former Prime Minister Theresa May opened our new studio in Twyford this month; Leicester Birstall opened their doors; Halifax, Upminster, and Solihull regions have just been allocated.

fit20 Testimonials
The wonderful stories from members whose lives have been transformed, the success of franchisees across the world and the overwhelming scientific research proving the results of fit20 was more than enough for me to want to become part of the fit20 family.
Warwick Dredge, studio owner, fit20,
“I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the head office."
Matt Appleby, studio owner, Stocksbridge Sheffield,
The level of support fit20 offers its franchisees is phenomenal. While preparing to launch and in these early stages of operation, the general premise has been: if I find I’m spending more than five minutes thinking about something, just call head office, and they will quickly steer me in the right direction. This is not only time-saving, but also very reassuring! Even if you need very specific information, tailored to just one of your studio members, you have the knowledge and experience of a whole team of trainers, therapists and physios to draw on.”
Attila Leb, studio owner, Chiswick London,
"Slow motion high intensity training will explode in the near future, science indicates that. fit20 is so far ahead of the game and is well positioned to be world market leaders and I am super proud to be part of that."
Dan Kelly, studio owner, Hellesdon Norwich,
“It is the member’s stories and amazing results that convinced me to open my own studio. I love running a studio and having my own business while being able to rely on fit20 for the latest research on fitness and business/marketing support from head office. I enjoy sharing our successes with our community of franchise owners in our weekly calls.”
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Duncan Attwood, studio owner, Exeter
"When I heard about fit20, I realised this was a concept that would be really easy to scale. The typical fitness proposition is not very appealing for a lot of people, whereas fit20, I could see, could help so many people who don’t want to or can't commit to spending hours in the gym. I saw the opportunity to be part of a movement that’s changing how we look after ourselves and our health. I’ve got two successful studios and in the planning stages of opening a third."
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Kieran Igwe, multiple studio owner, Leeds
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