Earn a Six-Figure Income with fit20, the UK’s fastest-growing micro-fitness brand!
fit20 offers an innovative, science-backed franchise opportunity that stands out in the crowded fitness market.
With a unique 20-minute weekly training method proven by the world’s largest strength training study, fit20 caters to the 85% of people who avoid traditional gyms. This broad appeal creates a loyal customer base while providing franchisees with a profitable, future-proof business model.
Why Choose fit20?
- Revolutionary Training Model: Just one 20-minute session per week delivers measurable results, making fitness accessible and appealing to busy professionals, fitness newcomers, and non-gym-goers.
- Science-Backed Results: Supported by groundbreaking research, our method is proven to improve strength, health, and overall well-being with minimal time investment.
- Outstanding Member Retention: Our personal, private, and efficient training experience keeps members coming back, ensuring steady growth for your business.
- Strong Unit Economics: Low overheads and high-profit margins make fit20 a smart, scalable investment, with studios typically breaking even in 6-7 months.
- Global Recognition: With over 170 studios in 14 countries and 20,000+ members worldwide, fit20 is an award-winning brand, featured in leading publications like The Times, Men’s Health and Women’s Health.
What You’ll Get as a fit20 Franchisee
- Proven Franchise Model: Established in 2009, fit20 was named the #1 Franchise Brand in the Netherlands (2020) and continues to innovate and grow globally.
- Comprehensive Training and Support (no fitness experience required!): From fit20 Academy certification to marketing, operations, and ongoing coaching, we set you up for success every step of the way.
- Dedicated Business Support: We’ll help you with studio location, design, fit-out, and marketing strategies to ensure a strong launch. Ongoing support includes regular coaching and head office guidance.
Key Financial Highlights
- Affordable Investment: Start your studio with a total investment of £30,000–£50,000 (including a £15,000 franchise fee).
- Quick ROI: Studios typically break even in 6-7 months, with an average ROI in 2-3 years.
- Scalable Model: Studios can accommodate 300+ members, generating annual revenues of £300K and profits before tax exceeding £180k annually (EBITDA).
- Accessible Funding Options: We recommend a minimum £20,000 personal investment. Government-led funding may be available for up to 75% of the startup costs.
Why Now Is the Perfect Time
As the fitness industry shifts toward personalised, efficient solutions, fit20 leads the way. Our innovative approach meets the growing demand for time-efficient training while appealing to an underserved market of non-gym-goers.
Next Steps
Don’t miss this incredible opportunity to transform your future and make a positive impact on others’ lives. Complete the form below to request more information and discover how you can become a fit20 franchise owner.
fit20 UK records 50% membership growth as strength training becomes central to long-term health
fit20 UK has closed 2025 with a landmark year of growth, recording a 50% increase in national membership numbers as more people prioritise strength training as a foundation for long-term health and wellbeing.
The brand’s unique proposition, delivering supervised strength training in just 20 minutes per week, continues to resonate with a growing audience who are moving away from quick fixes and aesthetics-led fitness and towards a more sustainable, health-focused approach.
Strength training for life, not just the short term
Backed by the world’s largest strength-training study, the fit20 method focuses on slow, controlled resistance training designed to improve muscle strength, bone density, mobility, and overall resilience, all key components of healthy ageing and injury prevention.
This science-based approach appeals to a broad demographic, including busy professionals, older adults and people who have never felt comfortable in traditional gym environments. Rather than chasing trends, members are investing in a method that supports independence, confidence and quality of life well into later years.
“We’re seeing a real shift in mindset,” said Niri Patel, National Director of fit20 UK. “People are no longer just training for how they look, they’re investing in their future health. Strength training is now recognised as essential for longevity and wellbeing and that’s exactly what fit20 delivers through our local studios.”
A growing UK network
The past year has also seen continued expansion of the fit20 UK network, with fit20 Glossop set to open in January 2026 as the brand’s 16th UK location. A further four studios are already scheduled to open in early 2026, reflecting strong demand and growing interest in the franchise opportunity.
fit20 continues to attract franchise owners from a wide range of professional backgrounds, including law, finance, education, healthcare and corporate roles, many of whom are seeking a more meaningful, people-focused career.
A strong franchise community
In November, franchise owners gathered for the fit20 UK Franchise Conference, a two-day event focused on learning, collaboration and shared success. Sessions were led by global founders Walter Vendel and Bram Kroeske, alongside industry experts and studio owners who shared practical insights on growth, retention, and operational excellence.
The conference reinforced fit20’s four core values:
- Personal Attention
- Realising Potential
- Learning is Everything
- We Share Success
Values that continue to underpin the brand’s success and culture.
Looking ahead to 2026
With increasing awareness of the importance of strength training for long-term health, fit20 UK enters 2026 with strong momentum, a proven business model, and growing demand across the country.
“We’re incredibly proud of what the network has achieved this year,” Niri added.
“But more importantly, we’re excited about what’s ahead. Helping more people live stronger, healthier lives and welcoming new franchise owners who share our purpose.”
Franchise opportunities are available across the UK.To learn more about joining the fit20 network, arrange an introductory call with the fit20 franchise team.
The wonderful stories from members whose lives have been transformed, the success of franchisees across the world and the overwhelming scientific research proving the results of fit20 was more than enough for me to want to become part of the fit20 family.
“I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the head office."
The level of support fit20 offers its franchisees is phenomenal. While preparing to launch and in these early stages of operation, the general premise has been: if I find I’m spending more than five minutes thinking about something, just call head office, and they will quickly steer me in the right direction. This is not only time-saving, but also very reassuring! Even if you need very specific information, tailored to just one of your studio members, you have the knowledge and experience of a whole team of trainers, therapists and physios to draw on.”
"Slow motion high intensity training will explode in the near future, science indicates that. fit20 is so far ahead of the game and is well positioned to be world market leaders and I am super proud to be part of that."
“It is the member’s stories and amazing results that convinced me to open my own studio. I love running a studio and having my own business while being able to rely on fit20 for the latest research on fitness and business/marketing support from head office. I enjoy sharing our successes with our community of franchise owners in our weekly calls.”
"When I heard about fit20, I realised this was a concept that would be really easy to scale. The typical fitness proposition is not very appealing for a lot of people, whereas fit20, I could see, could help so many people who don’t want to or can't commit to spending hours in the gym. I saw the opportunity to be part of a movement that’s changing how we look after ourselves and our health. I’ve got two successful studios and in the planning stages of opening a third."
fit20 Franchise Opportunities Explained | Matt Appleby | Stocksbridge
fit20 Franchise Opportunities Explained | Kieran Igwe | fit20 Leeds
