Join the largest privately-owned UK home care franchise, built on real care and award-winning support.
Come and join Caremark - the REAL care company!
Winner of the BFA Franchisor of the Year 2025 and ranked 5th in the Elite Franchise Top 100, Caremark is a trusted leader in a sector that is essential and resilient.
We are now the largest privately-owned home care franchisor in the UK. Across more than 150 offices in the UK and Ireland, our UK offices alone deliver over 135,000 hours of home care each week, supporting thousands of families and creating meaningful jobs.
For us, real care means putting people first. All people. Whether that is our customers, our care teams or our franchise owners, we are committed to providing the very best support, respect and integrity at every step.
With an ageing population and more families choosing care at home, demand for quality providers keeps rising. It is a smart choice for owning a franchise and building a profitable future with purpose.
Why Caremark?
Founded by a care professional, Caremark has grown on the principle of care before commercialism. When you put people first, financial success naturally follows.
Our model is proven and offers stability and scale, with a £165m network turnover in 2025, and top-performing offices reaching £6m–£11m annually. You have access to the entire home care market, serving both private customers and local authority contracts. Plus, with 87% of offices rated as good or above by the CQC, and a group score of 9.3 on Homecare.co.uk, your business will be trusted from the very start.
We still have one of the lowest Advice and Support Fees in the industry at 4.5%. We can do this because we are wholly UK-owned with no overseas investors to report to. This gets you hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.
Franchise owners also benefit from:
- Eight-day intensive induction covering compliance, operations, finance, and marketing
- Inclusion in the National Marketing Fund, delivering a total of over 37 million impressions in year one
- Corporate branding package for stationery, marketing literature, clothing and vehicle livery
- Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
- Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
- Professional memberships and first year’s regulatory body registration and UKHCA membership
- Seven-year licence with the automatic right to renew at no added cost
- Exclusive UK territory with the ability to expand
- Constructive quality audits and scheduled review visits
- Enquiry handling training for office staff
- Ready to use technology, compliance and care planning tools
- Peer mentoring and regular network events
Who we are looking for
Our franchise owners come from many different backgrounds, some with business experience, others without. You also do not need care expertise. You will complete a full onboarding programme with an Onboarding Manager. You will then work with a dedicated Regional Support Manager and a Quality Manager who understand your territory and your goals.
What matters most is that you share our values, have the drive to build a business and the commitment to lead a team.
The Investment
Our franchise package and license costs £39,950 + VAT. You will require a minimum of £36,000 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.
Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £120,000.
Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.
Your profits matter to us too! That’s why we still have one of the lowest advice and support fees at 4.5% + contribution into a National Marketing Fund.
Caremark is more than a business. If you want to make a difference in your community while building a secure future for your family, we would love to explore it with you.
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Caremark sets ‘no compromise’ business strategy as £189m home care franchise marks record year
Caremark, one of the UK’s leading home care providers, has set out a bold ambition to “be the best – no compromise” as it celebrated a record-breaking year at its 2026 national conference, delivering care to its highest number of customers ever and reporting double-digit YoY growth in turnover to £189 million across its franchise network.
Held on 30 January at St George’s Park in Burton-upon-Trent (home to all of England’s national men's, women's, and para football teams), the conference brought together nearly 200 franchise owners, senior leaders, suppliers and sector stakeholders to focus on raising standards, investing in people and sustaining innovation across the Caremark network.
Caremark’s momentum was underscored by being named HSBC British Franchise Association Franchisor of the Year 2025 and climbing to fifth place in the Elite Franchise Top 100, reflecting the strength of performance, franchise support and operational consistency across the business.
Opening the conference, CEO David Glover highlighted another standout year for the organisation, commenting:
“2025 was another phenomenal year for Caremark. We delivered more than seven million hours of care to over 10,000 customers, supported by almost 6,000 care assistants, and December 2025 was our strongest month ever. Across the UK, we delivered £163 million turnover, with an additional £26 million in the Republic of Ireland — a 10.2% year-on-year increase.
“What sits behind our business success and industry recognition is our shared purpose. I know how passionate our teams are about what they do, and that’s why we must continue committing to being the best – no compromise.”
A key highlight of the event was Caremark’s first Franchise Owner panel, which shared practical, experience-led insights into quality, compliance, recruitment, culture and community engagement. The session reinforced the importance of collaboration and knowledge-sharing in driving consistent standards and sustainable growth across the network.
Independent feedback from a WorkBuzz franchise satisfaction survey further underlined confidence in the franchise model. Results showed continued year-on-year improvement in Caremark’s Franchise Satisfaction Benchmark Score, alongside high levels of trust in senior leadership and strong ratings for induction and ongoing operational support. Many franchise owners also signalled ambitions to expand their territories and said they would recommend the franchise to others.
The conference also addressed wider sector challenges and opportunities. Keynote contributions from behavioural expert David Meade and Jane Townson, CEO of the Home Care Association, emphasised the importance of confident leadership, clear communication and sustainable commercial decision-making. Jane Townson urged providers to avoid underbidding for contracts, warning that a race to the bottom on fees ultimately undermines care quality, workforce investment and long-term viability.
Caremark’s continued investment in franchise support was highlighted by Director of Marketing Emma Scholes, who shared the impact of the National Marketing Fund (NMF). Since its introduction, enquiries across the network have increased by 802% compared with pre-fund activity, demonstrating the effectiveness of coordinated national and local marketing in driving awareness, engagement and lead generation.
Looking ahead, newly appointed Director of Technology Adam Byrne outlined Caremark’s commitment to future-ready digital investment, including the use of AI to reduce administrative burden, strengthen compliance and free up care assistants’ time to focus on person-centred support. Plans include the rollout of a consistent, gold-standard digital care framework across the network, supported by strengthened partnerships with leading technology providers.
Closing the conference, David Glover reinforced Caremark’s long-term vision, stating:
“By investing in our people, embracing innovation and continually improving how we support our customers, we’re building a sustainable, high-quality future for care. We want Caremark to be the ‘gold standard’ for home care franchising — setting the standard for care, support and franchise excellence.”
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
Caremark | Julie Oommen
Caremark Case Study | Charles Folkes
Caremark Case Study | Farina Tayub
Caremark Case Study | David and Caroline Balmer
Why choose Caremark to invest in a care franchise
