Earn a Six-Figure Income with fit20, the UK’s fastest-growing micro-fitness brand!
fit20 offers an innovative, science-backed franchise opportunity that stands out in the crowded fitness market.
With a unique 20-minute weekly training method proven by the world’s largest strength training study, fit20 caters to the 85% of people who avoid traditional gyms. This broad appeal creates a loyal customer base while providing franchisees with a profitable, future-proof business model.
Why Choose fit20?
- Revolutionary Training Model: Just one 20-minute session per week delivers measurable results, making fitness accessible and appealing to busy professionals, fitness newcomers, and non-gym-goers.
- Science-Backed Results: Supported by groundbreaking research, our method is proven to improve strength, health, and overall well-being with minimal time investment.
- Outstanding Member Retention: Our personal, private, and efficient training experience keeps members coming back, ensuring steady growth for your business.
- Strong Unit Economics: Low overheads and high-profit margins make fit20 a smart, scalable investment, with studios typically breaking even in 6-7 months.
- Global Recognition: With over 170 studios in 14 countries and 20,000+ members worldwide, fit20 is an award-winning brand, featured in leading publications like The Times, Men’s Health and Women’s Health.
What You’ll Get as a fit20 Franchisee
- Proven Franchise Model: Established in 2009, fit20 was named the #1 Franchise Brand in the Netherlands (2020) and continues to innovate and grow globally.
- Comprehensive Training and Support (no fitness experience required!): From fit20 Academy certification to marketing, operations, and ongoing coaching, we set you up for success every step of the way.
- Dedicated Business Support: We’ll help you with studio location, design, fit-out, and marketing strategies to ensure a strong launch. Ongoing support includes regular coaching and head office guidance.
Key Financial Highlights
- Affordable Investment: Start your studio with a total investment of £30,000–£50,000 (including a £15,000 franchise fee).
- Quick ROI: Studios typically break even in 6-7 months, with an average ROI in 2-3 years.
- Scalable Model: Studios can accommodate 300+ members, generating annual revenues of £300K and profits before tax exceeding £180k annually (EBITDA).
- Accessible Funding Options: We recommend a minimum £20,000 personal investment. Government-led funding may be available for up to 75% of the startup costs.
Why Now Is the Perfect Time
As the fitness industry shifts toward personalised, efficient solutions, fit20 leads the way. Our innovative approach meets the growing demand for time-efficient training while appealing to an underserved market of non-gym-goers.
Next Steps
Don’t miss this incredible opportunity to transform your future and make a positive impact on others’ lives. Complete the form below to request more information and discover how you can become a fit20 franchise owner.
Building a Business That Changes Lives: Liam and Alicja's fit20 journey
Starting a new business can be challenging but when you combine passion with a proven system, the results can be life-changing. That’s exactly what happened for Liam and Alicja, the owners of fit20 Harpenden.
With a shared interest in health and wellness, but no love for traditional gyms, they wanted to create something different. When they discovered fit20, a revolutionary training method that helps people get stronger in just 20 minutes a week, they knew it ticked every box.
So, what has their journey been like so far?
Head Office has been there every step - from training and systems to ongoing marketing and operational support. It feels like we're never on our own.
Why did you decide to invest in a fit20 franchise?
'We were looking to start a business and, since we’re both interested in health and wellness, we wanted something in that space. At the same time, we were also looking for a routine we could both enjoy ourselves, as we’ve never been fans of traditional gyms. When we started exploring franchise opportunities related to health, we came across fit20 and it ticked every box.'
What do you enjoy most about owning a fit20 franchise?
'Seeing members get stronger, healthier, and more confident in just 20 minutes a week. It’s incredibly rewarding to be part of those changes.'
How has owning a fit20 franchise impacted your life?
'It’s been full-on, but it’s given us a real sense of purpose. We’re building something that makes a difference in people’s lives, not just a business.'
What kind of support have you received from the fit20 Head Office?
'Head Office has been there every step — from training and systems to ongoing marketing and operational support. It feels like we’re never on our own.'
Can you share some of the most inspiring member transformations you've witnessed?
'One member came in struggling with mobility and joint pain, and now they move more freely and feel confident again. Another has reduced their medication since training with us. Those life changing stories remind us why we do what we do.'
What is the most significant benefit of the fit20 business model?
'The reputation that fit20 has built over more than 15 years, with over 160 studios worldwide and countless member success stories, gives us real confidence in the model. On top of that, the business is straightforward to run — it doesn’t require lots of staff or a huge space to deliver something that truly works.'
How has the fit20 community contributed to your success?
'Other franchise owners are always happy to share advice and experiences. There’s a strong sense of support and collaboration across the network.'
What advice would you give to potential franchise owners considering fit20?
'Be ready to work hard at the start, but trust the system. Focus on building relationships, and the results follow.'
How long did it take you to hit break even?
'Around five months.'
What sets fit20 apart from other fitness or franchise opportunities?
'It’s evidence-based, time-efficient, and appeals to people who wouldn’t normally step into a gym. That makes it unique.'
Have you faced any challenges, and how did you overcome them?
'Yes - wearing all the hats at once: trainers, marketers; admin. We overcame it by sticking to a routine, leaning on Head Office support, and incorporating the systems to make things easier.'
What are your future goals for fit20 Harpenden?
'To grow Harpenden into a consistently profitable studio and eventually open a second location.'
How has the fit20 training and support prepared you for success?
'The training Academy covered everything we needed - even without a fitness background, we were set up to deliver safe, effective sessions from day one.'
What has been the most rewarding aspect of being a fit20 Franchise Owner?
'The feedback from members. When someone tells us their life has changed because of what we're offering, that makes all the effort worth it.'
Inspired by Liam and Alicja's journey?
If you're ready to take control of your future and invest in a proven, science-backed fitness business, fit20 is here to guide you every step of the way.
The wonderful stories from members whose lives have been transformed, the success of franchisees across the world and the overwhelming scientific research proving the results of fit20 was more than enough for me to want to become part of the fit20 family.
“I get so much out of the support we receive from fit20. One of the great things about fit20 is The Academy which is the training process that we use to learn about the fit20 concept and way of training. There is continuous learning available so all studio owners and PTs have all the skills they need to optimise training for each customer and learn about any new advances in technology or science developed by the head office."
The level of support fit20 offers its franchisees is phenomenal. While preparing to launch and in these early stages of operation, the general premise has been: if I find I’m spending more than five minutes thinking about something, just call head office, and they will quickly steer me in the right direction. This is not only time-saving, but also very reassuring! Even if you need very specific information, tailored to just one of your studio members, you have the knowledge and experience of a whole team of trainers, therapists and physios to draw on.”
"Slow motion high intensity training will explode in the near future, science indicates that. fit20 is so far ahead of the game and is well positioned to be world market leaders and I am super proud to be part of that."
“It is the member’s stories and amazing results that convinced me to open my own studio. I love running a studio and having my own business while being able to rely on fit20 for the latest research on fitness and business/marketing support from head office. I enjoy sharing our successes with our community of franchise owners in our weekly calls.”
"When I heard about fit20, I realised this was a concept that would be really easy to scale. The typical fitness proposition is not very appealing for a lot of people, whereas fit20, I could see, could help so many people who don’t want to or can't commit to spending hours in the gym. I saw the opportunity to be part of a movement that’s changing how we look after ourselves and our health. I’ve got two successful studios and in the planning stages of opening a third."
fit20 Franchise Opportunities Explained | Matt Appleby | Stocksbridge
fit20 Franchise Opportunities Explained | Kieran Igwe | fit20 Leeds
