What's On In Franchise : How Whats On In Partners Monetise Local Trade Businesses
How to use this video
This introduction video provides an overview of the What's On In Franchise franchise and how the business is positioned. As you watch, focus on the core concept, target customer, and the role of the franchise owner. If it seems like a potential fit, the next step is to request more information and speak directly with the franchisor.
About This Video
Watch the What's On In Franchise UK trades-people segment video, which is the brand's category-specific pitch on how a What's On In partner monetises local trade businesses inside their postcode-exclusive directory site. Trades businesses (electricians, plumbers, builders, decorators, joiners, gas engineers, roofers and the rest of the local-services category) are one of the strongest customer segments for the What's On In model because they consistently invest in local-area visibility and pay for digital lead generation.
What's On In Franchise UK pitches itself as a directory-led online platform where the partner sells exclusive postcode-area ad placements to local businesses, and the trades segment is one of the highest-density, repeat-spending customer pools available in any given postcode area. The brand's model lets a partner stand up a ready-built, postcode-exclusive website without technical work, then sell ad slots to trade businesses who would otherwise be paying for Google ads, Yell listings or local newspaper inventory.