Bluebird Care : David Haswell Runs Three Bluebird Care Franchises Across the North East
How to use this video
This video offers a look at what a typical day may involve as a Bluebird Care franchise owner. As you watch, pay attention to daily responsibilities, time commitment, and operational tasks. If this day-to-day view aligns with your expectations, the next step is to request more information and speak directly with the franchisor.
About This Video
This Bluebird Care UK day-in-the-life clip follows David Haswell, a multi-territory partner running three Bluebird Care franchises across South Tyneside, Newcastle, and Darlington. Pre-Bluebird, David headed up sales and marketing for a medical device company's European portfolio, with a long sales career before that. The throughline he gives is direct: he always wanted to be his own boss, and the franchise has revolutionised his life by letting him support his family financially while also managing his own time.
David is candid about the realities of the role. Being your own boss is hard, and home care specifically is a roller-coaster business with up days, down days, and the constant industry-wide challenge of recruitment. His operating answer is to build an employer brand of choice: get the values, environment, and pay right, and there are plenty of people to attract into the company. The most challenging part of the role, he says, is people: making sure you have a team you can trust. The peer network across Bluebird Care partners shows up here as direct operating support; David describes some of his closest colleagues in the network having become some of his closest friends, sharing problems and overcoming them together.
The day-in-the-life format also captures the marketing function inside a Bluebird Care office. David hands off recording, editing, uploading, and email-tool work to Jacob, his full-time marketing manager, whose two key objectives, recruitment and reputation, are aligned with David's strategic priorities. The framing is that having a dedicated marketing position is invaluable for both external customer-facing work and internal communications, branding, and consistency. The video shows David recording a personal six-year work-anniversary message for a team member named Deborah, This is a practical example of the small-but-meaningful internal-comms work the role enables.
Bluebird Care is a UK-and-Ireland home-care franchise of 200+ partners delivering 20,000 home visits a day. Together they cover the operating texture, multi-franchise management, and the personal-fit decision a prospective partner needs to evaluate.
Watch David Haswell run his three Bluebird Care UK franchises across South Tyneside, Newcastle, and Darlington: recruitment, marketing, and team-trust.