TruGreen

TruGreen is the world’s largest lawn care franchise brand, operating in the UK since 2003. This is a management-led franchise designed for business-minded individuals who want to scale an operation using systems, people, and structured marketing, rather than personal labour.

Your role is to plan, lead, and grow the business.

Why Demand Supports Scale

• 87 percent of UK households have a garden
• Over 23 million homes fall within our core addressable market
• More than 100,000 new homes are built each year
• Demand grows alongside housing, not trends

Request full details to see if this model fits your goals.

A Business Built Around Management

TruGreen is not an owner-operated franchise. Your time is spent on growth activity, supported by a defined framework.

This includes:

• Executing structured, seasonal marketing plans
• Managing customer acquisition and retention
• Building and leading a team of technicians
• Working closely with the franchise support team

You focus on performance and scale. Technicians deliver the service.

What you Get From Day One

TruGreen provides a complete launch and support package designed to reduce early uncertainty and speed up traction.

You receive:

• A full starter pack
• Machinery, products, uniforms, and stationery
• A TruGreen-branded vehicle wrap
• A pre-planned marketing launch using local PR, Google Ads, and targeted leaflet distribution
• Access to the TruGreen Business Management System, bespoke to the franchise network

The system supports operations, customer management, and performance tracking as the business grows.

Who is this Franchise Designed For?

TruGreen is designed for people who want to build a serious business.

You are likely to be a good fit if you:

• Prefer managing people over delivering services
• Are comfortable following a structured sales and marketing plan
• Want to build long-term business value
• Can commit full time to growth

You are not expected to design processes yourself. The structure is already in place.

The Discovery Process

TruGreen uses a clear four-step discovery process to ensure the opportunity is right for both sides.

• Introduction meeting
• Brand leader meeting
• Financial and territory planning
• UK franchise support office review

There is no financial commitment during this stage.

This is a measured opportunity for professionals who prefer clarity over risk.

The Next Steps

Request full details and arrange an initial discussion to assess if you want to build a business in the lawncare industry: