No. 83 of the UK's Top 100 in 2021
Trophy Pet Foods is an established direct-to-the-door pet food delivery service, offering British-made natural, premium pet foods. Trophy also stocks a range of pet accessories, treats, pet care items, feeding utensils, grooming and hygiene products. They also provide pet services such as micro-chipping, pet insurance, free pet weighing, etc. This van-based franchise includes an exclusive territory.
| Year established | 1990 |
| Year franchise established in the UK | 1990 |
| Number of units in the UK | 35 |
Financials
| Franchise fee | £13,995 |
| Minimum investment | £8,000 |
| Total investment | n/a |
| Contract period | n/a |
| Financing | Yes, third party |
Training and support
Training takes 10 days in total with a mix of in-house training, followed by in-field training with the franchise support manager. A one-day workshop, after approximately 3 months of trading, to review, discuss, consolidate and plan for the future, completes the training. In addition further training will include:
- A nutritional qualification, via a distant learning course.
- A 12-month social media masterclass and in-house managed social media for 6 months.
- Regional workshops to network with fellow Trophy franchisees.
Trophy franchisees benefit from excellent communications, product development, free promotional literature, local and national digital marketing, help with customer lead development, regional meetings, a franchisee council, motivational support and, of course, their own personal trainer. In addition, seasonal newsletters for all customers, brand building programmes, the Trophy website and social media; plus the Famous Annual Conference and a professional customer referral scheme.
