No. 75 of the UK's Top 100 in 2021
The Wheel Specialist is an automotive franchise specialised in alloy wheel refurbishment and repair for both public and trade customers. The business is operated from fixed premises. The services offered include:
- refurbishment of the whole wheel with powder coating or diamond cutting
- cosmetic or SMART repair to a section of the wheel
- wheel straightening
- rim polishing
- center caps refurbishment
- and more
The role of the franchisee is to meet customers, establish relationships with automotive businesses in their own exclusive territory and make sure their team works to high quality standards.
| Year established | 1955 |
| Year franchise established | 2006 |
| Number of units in the UK | 27 |
Financials
| Franchise fee | £44,997+VAT |
| Minimum investment | £60,000 |
| Total investment | £160,000 |
| Royalty fee / Management fee | n/a |
| Advertising fee | n/a |
| Contract period | n/a |
| Financing | Yes, through bank agreements |
Training and support
Initial training includes:- Technical training
- Sales training
- Marketing, software and business management
- HR and health & safety
- Your staff is trained
Once your franchise is open, you can communicate with the head office at any time and they will call you regularly too. They will guide you and tailor the support to your business, but also conduct regular performance reviews and technical visits. An intranet is available to all franchisees as well as regular events, in person or online.