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Sandler Training Franchise

No. 19 of the UK's Top 100 in 2021

Sandler Training is a consultancy business that helps companies of all sizes resolve issues in sales and sales management, staff and recruitment, structure and business strategy. Sandler franchisees apply the Sandler System to attract their own business and then deliver these techniques to benefit their new found clients. In the UK, the business as well as the demand keep growing.

Year established1969
Year franchise established in the UK2003
Number of units in the UK30
Number of units worldwide (excluding UK)320
Number of countries where company operates21


Franchise fee£49,000
Minimum investment£15,000
Total investment£59,000
Royalty fee / Management fee10%
Advertising fee£200/mo
Contract period5 years
FinancingYes, through bank agreements

Training and support

A pre-training programme is provided before attending the initial residential training programme held at Sandler HQ in Baltimore, MD. Sandler's fast track launch programme is designed to assist the franchisee to generate client income within 90 days following their opening date.
Ongoing in-territory support from UK headquarters is combined with guidance from fellow franchisees. Also, an ongoing active personal development programme with conferences is held every two months; three in the UK and three in the USA.

Corporate Responsibility

Charities, sponsorship

Sandler sponsors Young people into sales. In the UK, scholarships are offered to retrain ex-military personnel into business skills and personal development.


Top 20 - Sales Training Company - The Training Industry
Top 100 Franchise Influencers - Dave Mattson, Sandler CEO
Top 50 Franchise for Women - Franchise Business Review

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