No. 92 of the UK's Top 100 in 2022
Poppies was the first domestic cleaning franchise in the UK and offers a bespoke service to all customers. The main focus of the business is domestic cleaning but they also offer light commercial cleaning. Other services include:
- Regular housework
- One-off / spring cleaning
- Laundry and ironing
- Independent living assistance
- Temporary help
- Moving home
- Second homes services
The franchisee will be awarded a large territory. Around 90% of the turnover comes from repeat business. Your role as a franchisee is to hire your team of cleaners (they are employed, not contracted), to build client relationships and to grow your business. The franchise can be run from home at the start but it is encouraged to open small premises after a while to increase local awareness.
| Year established | 1980 |
| Year franchise established | 1983 |
| Number of units in the UK | 23 |
Financials
| Franchise fee | £7,500 |
| Minimum investment | £8,250 |
| Total investment | £25,000 |
| Contract period | n/a |
| Financing | Yes, through bank agreements |
Training and support
The classroom-based training will take the franchisee through the following themes:- a business plan,
- technology and software,
- marketing methods,
- hiring and managing your team
Each franchisee will then spend five days with an existing franchisee and will personally be mentored by Poppies’ Managing Director. A launch and ongoing support programme is put in place and includes:
- marketing and local PR
- digital support
- HR, legal, tax & VAT 24/7 helpline
- IT setup, Poppies app and software
After launch, the Poppies Training Academy portal is available to further train you in all aspects of the business that you may need. Seminars, workshops and an annual conference are also planned throughout the year.